Standout Features:
- Wintery, snowy atmosphere
- “Dreams come true” notion
- Urban lifestyle
Another example of the best commercial videos is the Christmas campaign video for JD Sports – Winter Wonderland, designed by The Chase Films.
In an exhibition room setting, a young boy stares at his favorite athlete doll in the shop window. Transferring to his point of view, we see a close-up of the new Nike sneakers held by the doll and a boy closing his eyes, awakening his daydream.
In a wintery, snowy atmosphere, he opens his eyes only to find the doll coming to life, inviting him to enter its world. The video proceeds to show us many athletes doing what they do best, presenting their urban lifestyle, smiling, and thriving.
The immersive dream ends with another frame of the boy opening his eyes, bringing us back to reality. However, he’s now wearing the highlighted sneakers, emphasizing the “dreams come true” notion of the video.
