- Agency: Blinkink
- Client: Levi's
- Category: Video Design — Fashion
- Location: Leeds Dock, Leeds, United Kingdom
- Project Brief: Create a holiday fashion video for Levi's that promotes seasonal knitwear through handcrafted stop-motion animation, a playful horror-comedy narrative, and a heartwarming story about acceptance and belonging.
Fashion brands rarely pick horror for a holiday ad, which is what makes this one so much fun. In Let’s Get Fuzzy, Levi’s and Blinkink use handmade stop-motion to tell the story of Gus, a shaggy yeti who crashes a cabin party and turns out to want a friend.
Blinkink borrows the camera language of a creature feature, with low angles and tight close-ups that make Gus look huge next to the teens. His roar through blue-lit fangs plays for laughs, and the scare melts away once he slips into a red Levi’s sweater.
Every set and puppet was built by hand, down to the chunky knits and the shaggy rug by the fireplace. Animators ruffled the fur and fabric between frames, so Gus and the sweaters seem to breathe on screen.
Cold blues and silvers fill the snowy world outside, while the cabin glows in amber light and strings of colored bulbs. The red sweater sits right between those two worlds and pulls Gus in from the cold to the circle by the fire.
