- Agency: Remembers
- Client: Dior
- Category: Video Design — Animation
- Location: Paris, France
- Project Brief: Create a luxury fragrance animation that combines floral imagery, cinematic storytelling, and Dior's signature houndstooth details to convey romance and elegance.
An animation for a legacy perfume could just film the bottle and gloss it up in slow motion. "Miss Dior: A Story of Love and Perfume," directed by Ugo Bienvenu and animated by Remembers, hand-draws a whole narrative instead, using an anime-inspired storybook style to walk through the fragrance's history rather than sell a single object.
The film traces the scent back to its roots. It moves from a woman gathering roses in a sun-drenched Grasse garden to an artist sketching at a table, framing the perfume as something grown and made rather than manufactured, a nod to Catherine Dior's real love of flowers.
Bienvenu packs the story with house history most viewers will only half-catch. A couture runway of full-skirted gowns echoes the 1947 New Look debut, and the houndstooth dagger bow appears as a drawn detail, so the film rewards devoted fans while still reading as a love story to everyone else.
The mood ties it together under Chappell Roan's "Good Luck, Babe!" A longing, atmospheric track laid over slow illustrated scenes gives the whole piece a wistful, cinematic pull, letting a fragrance film play like a short film about love instead of a commercial.
