- Agency: DIVISION
- Client: Peloton
- Category: Video Design — Brand
- Location: Paris, France
- Project Brief: Create a product video for Peloton’s Tread Flex that combines kinetic editing, atmospheric visuals, and lifestyle storytelling to highlight movement and product flexibility.
Brand video for a flagship fitness launch leans on mood over metrics. DIVISION films Peloton's "Let Yourself Run" with Miley Cyrus in a mirror-lined studio, trading a spec rundown for atmosphere, rhythm, and reflection.
The mirrored room turns one runner into a full field of motion. Angled glass panels multiply Cyrus and the Tread Flex across the frame, so a single treadmill reads as an immersive, kinetic space rather than a static demo.
The moody lighting and tight framing sell the personal-sanctuary idea. Cool high-contrast light isolates her against the wood and glass, keeping the tone closer to a music video than a gym ad.
The restrained product cues let the machine land without breaking the spell. The Tread Flex sits dark and low-key beneath its screen, so the foldable hero stays present while the performance and rhythm carry the spot.
