Standout Features:
- Powerful visual storytelling
- Thought-provoking text pop-ups
- Neon geometric shapes
As one of the largest biotech companies in the world, Roche wanted to digitize its learning workshop to boost the company’s team performance.
For this project, Bearded Fellows created an empowering and deeply moving video that illustrates how the viewers or target audiences can help improve the customer journey as a whole.
The three-minute video starts with the common goal displayed upfront, which is to “build a case for change”. Paired with soft instrumental background music, the sequence progresses with several questions and ideas that spark curiosity and interest in the topic.
Moving along, these ideas are broken down into fuller detail by the speaker. The dialog is supplemented by simple geometric visuals that represent the characters, which are the company and the customers.
The neon aesthetic of the shapes against a dark blue background also perfectly captured the dramatic and sentimental mood of the video.
It had a perfect ending, too! The video went back to the intriguing and thought-provoking statements that allow the audience to reflect and take action.
