- Agency: Biscuit Filmworks
- Client: Roku
- Category: Video Design — Short Film
- Location: Los Angeles, California, United States
- Project Brief: Create a cinematic brand film that showcases Roku's entertainment platform through genre-inspired storytelling, fast-paced editing, and theatrical visual design.
A short film ad usually leans on one joke and rides it out. Roku's "TV Is Better Here" builds a whole world instead, staging its neon Roku City theater as the setting for a fast, self-aware romp through every genre at once.
The concept treats the platform as a place. Pirates, mobsters, and doctors wander a purple art-deco cinema, and a bellhop offering a tray of Roku remotes turns the product into a prop inside the story rather than a logo pasted on top.
The craft keeps the energy up without losing the thread. Fast cuts mirror a feature-presentation trailer, swapping character archetypes to signal the breadth of content, while a conversational script demystifies dull steps like TV setup by playing them for laughs.
Sound carries the tone as much as the visuals. An upbeat cinematic score sets the mood, and timed effects like a sudden scream or a burst of laughter punctuate the absurd beats, so the "more fun here" promise reads through the edit itself.
