- Agency: KeepItStupidSimple
- Client: LEGO
- Category: Video Design — Short Film
- Location: New York City, New York, United States
- Project Brief: Create a holiday short film for LEGO that celebrates creativity and imaginative play through a whimsical workshop setting, diverse characters, energetic musical sequences, and a playful journey led by an iconic 2x4 brick.
A short film can turn even a plastic block into the hero of the holidays, and this one gives a single red brick its big night. Made for a building-toy brand’s 2026 holiday campaign, The LEGO® Holiday Ad 2026 video design by KeepItStupidSimple follows a 2x4 brick through a workshop full of robots, yetis, unicorns, and superheroes.
The workshop runs like a factory on its last shift before Christmas, with yetis and a snowman sweeping and stacking ice-blue bricks under a glowing aurora dome. Every set piece looks brick-built, from the frosty igloo walls to the sleighs hanging over the conveyor belt.
Low, floor-level shots put you right behind the red brick as it rides a yellow-railed conveyor, so it towers over the minifigures around it. Two big musical bursts push the pace, and quick cuts give the brick a determined little march.
The film ends in a real living room, where a girl in a tinsel antenna headband and her grandmother grin over their own minifigures. That jump from the workshop to the family table brings the message about gifting the joy of bricks back home.
