- Agency: American Haiku
- Client: Tiffany & Co.
- Category: Video Design — Fashion
- Location: New York City, New York, United States
- Project Brief: Create a fashion video for Tiffany & Co. that celebrates enduring love and meaningful connections through atmospheric storytelling, elegant cinematography, and an intimate holiday narrative featuring Amanda Seyfried.
A fashion video campaign can say a lot with very little dialogue when the lighting and color carry the mood. Tiffany & Co. teamed up with American Haiku on Love is a Gift, a one-minute holiday short starring House ambassador Amanda Seyfried.
Most scenes sit in deep navy and black with warm gold highlights, so any touch of Tiffany Blue stands out right away. The little blue box catches your eye before anyone in the frame even reaches for it.
The camera keeps the background soft, and the holiday lights behind the cast turn into large, warm dots of color. Seyfried’s plain black turtleneck gives her gold necklace and earrings a clean backdrop in each close-up.
Shots linger, and the cuts move at the same slow pace as a quiet “Always and forever” voiceover. With low lighting and little background noise, the film feels personal, like a moment you’d want to keep.
