Designing for a government audience and designing for a technologically leaning audience can be entirely different challenges. Ewing Electronic Solutions, as a company that specializes in communications devices sold to military and police organizations, needed to find that fine line between both user groups in order to achieve a look that appealed to government viewers in the technology realm.
The imagery and messaging of the design work hard to portray the reliable, dynamic, and technology-forward ethos of Ewing. The quality of the service and the quality of the products are equally portrayed. The story of the homepage features many valuable aspects - statistics, areas of service, testimonials, and certifications.
Products and categories are seamlessly worked into this page. As they go deeper into the site, the user is able to find clear and robust product information, as there are many variables that can come up with these products.
Experience, certification, and reliability is of the most important value for this industry and the website design gives it a fresh, modern look while not losing sight of the legacy of Ewing, which has invaluable brand equity and reputation - while also introducing something new and exciting.
Ewing Electronic Solutions is a great website design in the Government and Technology industries.