Standout Features:
- Clear categorization of services
- Easy access to contact options
- Lifestyle imagery
To streamline the often-confusing world of insurance, HOKU Design Group built a user-centric website for Florida Blue - FWH & Associates, Inc. This platform prioritizes user experience with intuitive navigation and readily available information, aligning with its mission to demystify insurance for its clientele.
Visually distinct service categories define the website's user-friendly design. The homepage provides a structured overview of offerings, like Medicare Plans, Individual & Family, and Group Plans, all presented in an approachable Florida blue and yellow color palette plus a friendly stylized serif font.
The website also offers easy access to contact options. You can easily find "Call Us" and "Find a Location" buttons strategically placed at the top of the page, which allow users to quickly connect with FWH & Associates or to find a nearby office. Accessibility options like this act on the company’s promise of immediate help and of personalized support.
Another design aspect is the strategic use of lifestyle imagery. The homepage incorporates a video background montage of people actively living their lives, while imagery of older adults in recreational activities can be found in other sections. This connects the abstract concept of insurance with the tangible benefits of a secure and active lifestyle. Through this professional services website, HOKU Design Group created a tool that empowers users, not just informs them. And so, one might argue, this website does more than sell insurance. It functions as a direct line to those who need its services most, and in doing so, it also sells peace of mind.
