Standout Features:
- Wacky photos
- Great use of positive space
- Orderless positioning
Happy Socks is one of the most famous sock brands worldwide. The fun, vibrant brand offers freedom of expression for everyone’s feet. With all the colors and chaos, it’s challenging to set limits to design options, so Redesign took some time and developed a more minimal approach to the brand’s website design.
Like the brand’s socks, the new design’s layout combines many drastically different looks that work together as a whole. The color palette comprises primarily black and white, with only Crazy Lime green supporting them. It’s mainly used to indicate and differentiate buttons.
The lack of colors is compensated with tons of wacky photos of colorful socks or people wearing them. The images are laid out in no particular order. However, holistically speaking, the web design gets an authentic (in)coherent note that’s immensely fun to look at.
