Neoluma Companion Pro

Standout features:

• A stunning, immersive user journey experience
• Good balance between messaging and visuals
• Simple purchase form

The website for Neoluma’s Companion Pro photographic equipment is the brainchild of Goalhunter digital agency. Fully devoted to this product, the website takes a visitor on an expansive user journey that details the specs, features, and benefits of Companion Pro in a striking manner.

Scrolling is the only navigational tool – there are no menus at all. Once the visitor begins to scroll from a dimly lit homepage screen with the image of a camera “lurking” in the shadows, the screen animates and stays animated for as long as the visitor scrolls.

The journey takes the visitor through the lens of a camera, depicting photoshoot sessions mixed in with the product’s UVPs and features in a highly legible bold sans-serif font against a dark background. The high-quality photos of models deliver proof of the camera’s worth, while more concise messaging persuades the prospect that the camera has quite a competitive edge over most others.

The immersive UX design ends with the product’s scope of delivery and a very simple checkout/purchase form.