- Agency: Merci-Michel
- Client: No Mercy Michel
- Category: Website Design — Entertainment
- Location: Not specified
- Project Brief: Create an interactive website for No Mercy Michel that turns the agency’s digital presence into a playful brand experience through bold typography, immersive storytelling, unconventional navigation, and engaging motion design.
Entertainment can be as simple as a quick fight in your browser, and this one drops you into a cartoon boxing ring for an arm-wrestling match. No Mercy Michel turns a creative studio’s playful attitude into a click-fast game, complete with trash talk and a leaderboard of winning streaks.
Chunky orange 3D letters spell out “No Mercy” over a glowing cyan neon “Michel” script, topped with four gold stars. Below them, two cartoon arms covered in tattoos like “No Regrets” and “I’m Tired” lock hands under a blue spotlight.
To play, you type a nickname into a white pill-shaped field and hit an orange “Fight” button. Each opponent gets a ring entrance, like “Fabulous Leonidas,” with side notes in cyan capitals telling you to click fast and, a moment later, to please calm down.
A Top 10 Winstreak board stacks players on slanted rows, with script tags like “Spectacular” and “Unknown” added to each name and the leader lit up in gold. Across the top, an orange ticker keeps repeating “Free stickers,” a small prize that gives you one more reason to come back.
