- Designer: Ferrari Design Team
- Category: Website Design — Sports & Leisure
- Location: Maranello, Italy
- Project Brief: Create a digital platform that connects fans with Ferrari’s Formula 1 team through racing content, brand experiences, and interactive features.
A sports website earns its design when the interface creates urgency rather than just reporting it. Scuderia Ferrari HP Formula 1 does that by building the race countdown directly into the calendar layout, so every page visit tells you exactly how long you have before the next Grand Prix starts.
The red duotone treatment on circuit photography is the visual decision that holds the site together. Every track from Barcelona to Silverstone runs through the same filter, which means Ferrari's color does not just brand the page but actually transforms the landscape content into Ferrari content.
The split-screen driver portraits for Leclerc and Hamilton work harder than a standard team roster. Each driver gets equal real estate at full viewport width, no hierarchy, no supporting role, which is a quiet statement about what this lineup means to the team.
Navigation across F1, Hypercar, Esports, and the Driver Academy runs under a single architecture without the sections feeling like separate sites. That structural coherence is harder to build than it looks, and it is what separates a brand platform from a racing news feed.
