Waaffle originally created to make things easier for digital agencies, in-house marketers and individuals (think bloggers and solopreneurs) with an active social media life. This offers a platform for running competitions, setting up live event feeds, and tracking campaign performance, as well as providing a simple “one stop shop” for handling content over time.
The illustration on homepage banner is absolutely inspired by its name. On top of the waffle-like foundation, the animation shows people in different activities engaged with social media by the mobiles. It’s friendly and fun, the approach piques users curiosity and engagement. Once users scroll down, the parallax effect brings up three featured sets of content, which explains clearly how the product works. The presentation of the three piece is very particular. The dynamic content is mind-catching; the identical visual treatment gives the transformation of the content along with the kind of morphing effect. The sticky navigation for the three areas is user-friendly. At the very end, the plans for the different audience and the access for the trial are provided. The content arrangement is surely human-centered. The brand owns its unique personality, which is well-presented by its special taste of colors and tailor-made illustrations.
On the “Features” page, they introduce the product in great depth. The aim of the visual presentation and wording is to make the rich information more approachable, accessible, and comprehensible. The various interfaces successfully encourages user engagement. Another great feature worth mentioning is how easy the forms on the site are, whether its the login/signup or free trial. They made it as simple as possible, so the likelihood of dropping from the process is almost impossible.
Waaffle is a colorful website design in the Professional Services and Technology industries.
