ZeroGravity

Standout features:

• Retro gaming vibe
• Interactive, point-and-click elements
• Animation

ZeroGravity Group, the Ukrainian trailblazer in eSports and entertainment, leverages two decades of experience to foster state-of-the-art products and businesses in the industry.

Powering and working closely with the likes of NaVi (one of the most acknowledged eSports teams in the world) and renowned platforms like DMarket (blockchain), ESForce, and DreamTeam, the company wanted to reflect both its digital origins and corporate mission through the highly innovative and engaging website, courtesy of Kyiv-based Yabloko Agency.

Right from the get-go, visitors are met with stunning, animated visuals on the homepage. After the initial surprise with the unconventional menu navigation, millennial demographics will most certainly recognize some of the prominent imagery abounding the website.

Visually, the whole experience bears an uncanny resemblance to the so-called point-and-click adventures of the late ‘90s and early 2000s like "Blade Runner" and "Freelancer".

Each step in this 3D journey is meaningful — every stage honors one of ZeroGravity’s partners with convenient logo placement and related visual elements. Visitors can literally spend hours transitioning from one level to another. Discover the best eSports logo designs.

Since the whole user journey feels like playing a game, it’s also fun hunting for various pop culture easter eggs ("Predator" countdown numbers, DeLorean from the "Back to the Future" trilogy, "Akira" graffiti, and "Cyberpunk" poster, to name a few).

Besides the undeniably impressive and immersive graphics, the website architecture is rather simplistic, minimal, and most importantly easy to traverse, which is an accomplishment in itself.