Helen Guzenko Partnership Manager at Wezom

5.0★

Startup Review from Helen Guzenko

Wezom is an enterprise software development company with more than 275 specialists. We brought RGray in for startup marketing and growth marketing for a FinTech SaaS platform we had built for a client, an early stage startup with a finished product and almost no market presence. RGray started with their startup marketing foundation: market and competitor research, positioning and messaging, and a growth strategy built on three prioritized hypotheses, each with its own funnel and success metrics. They then implemented the channels: SEO, GEO for visibility inside AI search and AI assistants, PR and digital media, and paid user acquisition to test the funnels fast. Analytics and attribution were in place from the start.They also built AI into the daily marketing work: a custom multi agent system using Claude, Grok, Perplexity and Gemini for research, content production and localization, handed over with workflows, prompts and checklists. Two of the three hypotheses proved out, so we elaborated those two and their funnels. CAC started at $31 and fell to $16 by the end of the test campaign, below the industry average. The campaign brought around 2,500 activated users, which boosted revenue and gave us real data for funnel, user and product analysis. The client finished with a working acquisition system and the documentation to run it, not a set of campaigns. Project management was on time and on budget: weekly calls, a shared board with owners and deadlines, monthly reporting against the strategy metrics, same day answers. When our client's roadmap moved, they resequenced the plan in days. Most impressive: they think like product owners, not like a service agency, and they challenged our ICP and pricing assumptions correctly. One improvement: the early reports were denser than we needed, and they added an executive summary once we asked.

Tracy Yipo Retail Manager at Happy Girl

5.0★

Web Design Review from Tracy Yipo

I found them online, Cordon was very patient and understanding. We went through a few strategy sessions together to better understand how the website can better integrate with my current workflow with my retail clothing store. Help add apps so that it's easy to manage my store through my phone and trained me on how to use it. Very flexible and easy to work with. Would highly recommend!

Susanne S Director at Suzhong Consulting

5.0★

Web Design Review from Susanne S

I have been working with Populis Digital for the past 2 years and am incredibly happy with their level of service, professionalism and understanding of what my needs and requirements were. I am a lay person when it comes to anything IT and website design and the guys from PD have made this journey easy, effortless, enjoyable and have created two stunning websites for me in a minimal amount of time. I am receiving increased traffic and clients through both my websites and am now also finally conv

- ShowCreative Assistant Acct. Manager at Show Creative Ltd.

5.0★

Web Design Review from - ShowCreative

This is Manny Ng and I am the Assistant Account Manager from Show Creative Ltd. We are a VM & Event production company and also expertise in planning and managing VIP events & workshop for luxury brands. We would like to extend our appreciation for the amazing work done by Populis. The endless hours that they have spent and the professionalism that they have portrayed has impressed us immensely and we deem ourselves honored to have Cordon as a project head.

Nimarta Singhnamwong Marketing at Reign Tailors

5.0★

Marketing Consulting Review from Nimarta Singhnamwong

Kriti has been a thoughtful and valuable support in helping bring more structure, clarity, and direction to our marketing strategy. She took the time to understand the business in depth and delivered work that was not only detailed, but genuinely useful and actionable. Her support covered a wide range of areas including marketing strategy, brand positioning, target audience analysis, competitor research, messaging, customer journey, website review, keyword opportunities, lead generation ideas, and overall channel planning. She also helped identify opportunities for B2B and wholesale growth, while putting together a practical roadmap with clear priorities and next steps. What I appreciated most was that her work didn't feel generic or surface-level. She approached everything with care, strategic thinking, and a clear understanding of how all the moving parts of a business and brand need to come together. She was able to turn a lot of ideas and information into a much clearer marketing direction, which made it easier to see where to focus, what to improve, and how to move forward more intentionally. If you're looking for someone who can combine strategic marketing thinking with hands-on clarity, strong research, and a thoughtful understanding of brand growth, Kriti is wonderful to work with.