Webinars give B2B and B2C brands a chance to speak directly with their audiences, share expertise, and respond to questions as they arise. Good content is only part of the equation, though.
The platform also needs to handle registration, attendee management, live interaction, follow-up, and performance tracking without making the process harder than it needs to be.
The best webinar software will depend on your event format and how much marketing support you expect from the tool. We reviewed 10 platforms and compared their features, pricing, best use cases, pros, and cons so you can choose the right one.
Best Webinar Platforms: Key Findings
- WebinarGeek, Demio, and Livestorm include registration tools, audience engagement features, webinar analytics, and automated follow-up.
- EverWebinar and eWebinar specialize in webinars that run without a live presenter. EverWebinar focuses on recurring sales presentations, and eWebinar adapts recorded demos, onboarding, and training for repeat viewing with direct chat support.
- Zoom and BigMarker cover high-capacity enterprise programs. Wistia prioritizes recording reuse, Crowdcast suits community-led events, and Zoho Webinar keeps follow-up connected to the Zoho ecosystem.
43% of Webinar Viewers Watch On Demand
According to ON24’s 2026 Digital Engagement Benchmarks Report, webinars averaged 239 attendees in 2025, and 60% of registrations converted into attendance.
Live viewing continued to grow, yet 43% of viewers watched on demand, giving the average webinar more than 100 viewers after the original broadcast.
So, you also need to look past the live broadcast and consider what the platform lets you do with the recording afterward.
The best webinar platform should help teams publish replays, track viewer activity, manage follow-up, and keep the webinar generating interest without rebuilding the campaign.
Webinar Software Comparison
We evaluated each platform based on its webinar formats, pricing, attendee limits, engagement features, analytics, CRM integrations, recording reuse, branding, and customer support.
We also considered how much of the webinar workflow each tool covers and which features require a higher plan or paid add-on.
| Platform | Best for | Webinar types | Starting price (billed annually) | Maximum audience |
| WebinarGeek | Live-to-on-demand webinar campaigns | Live, automated, on-demand, just-in-time, paid, hybrid, interactive sessions, and webinar series | $57/mo; Free trial available | 5,000 viewers |
| Demio | B2B marketing webinars | Live, series, automated, on-demand | $45/mo; Free trial available | 3,000 attendees |
| Livestorm | Usage-based webinar programs | Live, automated, on-demand | €2.50/attendee with the 400-credit package; Free trial available | Not publicly stated; usage is based on attendee credits |
| Zoom Webinars | Large webinars and virtual events | Live, recurring, simulive, on-demand, hybrid, multi-session | $79/mo; Zoom Workplace Pro required | 100,000 attendees |
| EverWebinar | Automated sales webinars | Automated, evergreen, on-demand, just-in-time | $99/mo; 14-day trial for $1 | Not publicly stated |
| eWebinar | Automated customer onboarding and training | Automated, on-demand, recurring | $1,010/yr; Free trial available | 1,000 monthly registrants on Level 1; custom Enterprise limits |
| Wistia | Webinar recording and content reuse | Live, simulive, prerecorded, on-demand | $429/mo; Free trial available | 1,000 attendees on listed plans; custom options available |
| BigMarker | Enterprise webinar and event programs | Live, simulive, evergreen, on-demand, virtual, hybrid | Custom pricing | 500,000 live attendees |
| Crowdcast | Community-led webinars and paid events | Live, multi-session, paid, hybrid, on-demand replay | $34/mo; Free trial available | 1,000 included live attendees on Business; paid overages available |
| Zoho Webinar | Teams using the Zoho ecosystem | Live, on-demand, evergreen, series | Free; paid plans from €8/organizer/mo | 5,000 attendees |
1. WebinarGeek: Best for Live-to-On-Demand Webinar Campaigns
For marketing, customer success, and training teams that run recurring webinars and want the live session, replay, engagement data, and follow-up to stay connected
WebinarGeek suits organizations that use webinars as a regular marketing, sales, education, or customer success channel.
The browser-based platform handles the broadcast and the surrounding work, including registration, branded communications, audience interaction, analytics, follow-up, and content reuse.
Live recordings can be published as automated or on-demand webinars, allowing the original campaign to keep running after the broadcast.
As the experts at WebinarGeek share:
"At WebinarGeek, we often say that a webinar really starts the moment you press “Stop live webinar.”
Buyers naturally focus on the live broadcast: streaming quality, attendee capacity, interaction, and the presenter experience. What they often underweight is how easily the webinar can continue delivering value after the live session ends."
Teams with European data requirements can also access consent controls, registration anonymization, custom data-lifecycle rules, data-processing agreements, and infrastructure in Amsterdam and Frankfurt.
Key Features
- Live, automated, on-demand, just-in-time, paid, and hybrid webinars, plus interactive sessions and webinar series
- Browser-based setup with system checks, test webinars, reusable templates, and duplicated settings
- Branded registration pages, forms, emails, webinar channels, campaign links, and UTM tracking
- Chat, Q&A, polls, quizzes, evaluations, CTAs, live captions, and viewer participation
- Viewer-level analytics, native integrations, webhooks, a REST API, and 6,000+ connections through Zapier and Integrately
- EEA-based hosting with consent controls, anonymization, data-lifecycle rules, two-step verification, and data-processing agreements
Its AI tools can assist with webinar titles, descriptions, CTAs, captions, chapters, transcripts, summaries, performance analysis, follow-up content, and audience questions.
Availability depends on the subscription and selected add-ons.
WebinarGeek also emphasizes access to human support for time-sensitive broadcasts.
Enterprise customers can access phone support, an SLA, guided onboarding, a dedicated customer success manager, and two one-hour onboarding sessions.
Pricing
- Basic: $57/month billed annually for 50 viewers, one presenter, two-hour sessions, and live and on-demand webinars
- Premium: From $80/month billed annually for 125 viewers, with automated webinars, interactive sessions, marketing integrations, custom branding, live captions, and eight-hour sessions
- Enterprise: From $406/month billed annually for 500 viewers, with custom domains, workspaces, advanced security options, phone support, an SLA, and 12-hour sessions
- Free trial: 14 days with Premium features, integrations available for testing, and no credit card required
Potential Limitations
- Automated and just-in-time webinars require Premium or higher
- The AI Assistant, branding profiles, and localization cost extra on Premium; advanced security options require Enterprise
What Sets WebinarGeek Apart
ERP and accounting software provider Seyfor uses WebinarGeek for customer education and inbound marketing involving several brands and three languages.
The company runs more than 70 paid webinars and records approximately 3,000 registrations each year, with individual promotional webinars sometimes exceeding 1,000 registrations.
Seyfor also connected webinar registration to its marketing system within minutes, reducing manual exports and CSV handling. The team said:
“WebinarGeek stood out for its ease of use and branding flexibility.”
2. Demio: Best for B2B Marketing Webinars
For marketing teams that use webinars to generate demand, identify engaged prospects, and support pipeline growth
Demio focuses on the marketing work around a webinar, including registration, audience engagement, analytics, and CRM follow-up.
It supports live events and webinar series on every plan, with automated and on-demand formats available on Growth and Premium.
The platform also tracks how individual attendees interact with polls, handouts, featured actions, and chat.
Teams can use that activity to identify warmer leads and personalize what happens after the event.
Key Features
- Live webinars and event series, with automated and on-demand formats on Growth and Premium
- Polls, chat, handouts, featured actions, audience participation, and timed engagement resources
- Contact-level analytics covering attendance, focus, drop-off, downloads, responses, and clicks
- Custom registration fields, source tracking, UTM data, branded rooms, emails, and event showcases
- Marketing and CRM integrations, plus an AI moderator for on-demand attendee questions on Premium
Pricing
- Starter: $45/month paid annually for one host, 50 attendees, four people on stage, and sessions up to three hours
- Growth: $80/month per host paid annually for 150 attendees, with larger rooms, multiple hosts, automated webinars, on-demand webinars, and custom branding
- Premium: $196/month per host paid annually for 150 attendees, with Demio AI, premium integrations, custom domains, priority support, and a dedicated customer success manager
- Free trial: 14 days with Growth features, a 20-attendee limit, and sessions up to one hour
- Prices increase when Growth or Premium customers select rooms for 500, 1,000, or 3,000 attendees.
Potential Limitations
- Starter excludes automated and on-demand webinars
- Demio AI and several advanced tools require Premium
What Sets Demio Apart
A performance marketing firm Tinuiti uses Demio for weekly webinars aimed at leads and prospects. Its team connected Demio with its marketing automation system to manage unique registration links, customized emails, event reminders, and post-webinar data.
After moving to Demio, Tinuiti reported:
- A 27% increase in its webinar attendance rate
- An 11% increase in qualified businesses registering
- Three times more attendee conversions than with its previous webinar solution
- A content-quality score increase from 8.1 to 9.1
- A 2.5 times higher conversion likelihood among people attending at least two webinars
Tinuiti also said Demio’s automation gave its marketers more time to work on webinar content.
3. Livestorm: Best for Attendee-Based Webinar Pricing
For marketing, training, and communications teams that want webinar costs tied to actual attendance
Livestorm handles registration, reminders, webinar delivery, audience interaction, and reporting in a browser.
Its annual credit model charges for attendees, with no credits deducted for no-shows or internal team members.
Key Features
- Live, automated, and on-demand webinars
- Custom registration pages and email cadences
- Polls, Q&A, chat, and speaking permissions
- Contact records and webinar analytics
- Marketing and CRM integrations
Pricing
- Pro: $3 per attendee with a 400-credit annual package
- Enterprise: Custom pricing
Potential Limitations
- Custom analytics and several integrations require Enterprise
- AI Studio, live translations, and restreaming are add-ons
What Sets the Platform Apart
The City of West Hollywood ran 29 Livestorm webinars over 12 months to answer residents’ questions during the COVID-19 pandemic. Its virtual sessions attracted more than 300 live attendees, compared with 20 to 50 at its previous in-person meetings.
Speaking permissions helped moderators manage sensitive conversations, and polls showed which topics residents wanted the city to cover next.
The team also published the HD recordings on YouTube for people who missed the live sessions.
4. Zoom Webinars: Best for Large Global Webinars and Virtual Events
For enterprises, publishers, and event teams that need high-capacity broadcasts, speaker production tools, and hybrid event support
Zoom separates its webinar offering into three tiers, covering standard broadcasts, produced webinars, and multi-session events.
Capacity can reach 100,000 attendees, and the familiar Zoom interface may reduce training time for existing users.
Key Features
- Capacity for up to 100,000 attendees
- Live, recurring, Simulive, on-demand, and hybrid formats
- Polls, Q&A, chat, reactions, and breakout rooms
- Branded registration pages, emails, and event spaces
- Backstage production, analytics, and content repurposing
Pricing
- Webinars: $83.33 per month, billed annually, for 500 attendees
- Webinars Plus: $290.83 per month, billed annually, for 500 attendees
- Events: $415.83 per month, billed annually, for 500 attendees
Potential Limitations
- Every webinar and event plan requires Zoom Workplace Pro
- Simulive and on-demand video start with Webinars Plus
What Sets the Platform Apart
Forbes used Zoom to run 66 virtual events for more than 50,000 attendees in 188 countries during 2020. Its Women’s Summit attracted more than 20,000 registrations and recorded over 12,000 check-ins.
Zoom’s green room and breakout functionality helped the production team prepare multiple speakers before bringing them onto the virtual stage.
Forbes also promoted selected attendees to panelists for curated roundtables of 20 to 30 people.
5. EverWebinar: Best for Automated Sales Webinars
For coaches, course creators, consultants, and service businesses that want recorded presentations to run repeatedly without a live host
EverWebinar runs recorded webinars on fixed schedules, on demand, or within minutes of registration. Hybrid mode keeps the presentation automated and gives the host control of live chat for audience questions.
Key Features
- Scheduled, on-demand, hybrid, and just-in-time webinars
- Timed chat, polls, handouts, and offers
- Registration pages, templates, and A/B testing
- Built-in email and SMS tools
- Attendee analytics and webinar integrations
Pricing
- Monthly: $199 per month
- Annual: $99 per month, with $1,188 charged annually
- Two-Year: $79 per month, with $1,896 charged upfront
- Trial: 14 days for $1
- Guarantee: 30-day money-back guarantee
Potential Limitations
- It doesn’t host fully live presentations
- Annual and two-year rates require full upfront payment
What Sets the Platform Apart
EverWebinar’s advantage is how many sessions a team can run without asking the presenter to repeat the same pitch.
In reviews published on the platform’s website, business coach Marcus T. says he moved from two live webinars a week to daily automated sessions:
“Revenue is up 40% because I’m reaching way more people.”
Online educator Chris H. saw his conversion rate drop by about 10% compared with live webinars, but running five times more sessions increased his overall earnings with less effort.
6. eWebinar: Best for Automated Customer Onboarding and Training
For SaaS, customer success, and training teams that repeatedly deliver the same demos, onboarding calls, or educational sessions
eWebinar turns recorded demos, onboarding sessions, and training presentations into interactive webinars available on demand or on a recurring schedule.
Teams can preprogram questions and polls, receive chat notifications, and respond immediately or follow up later without presenting the content again.
Key Features
- Automated, on-demand, and recurring webinars
- Private chat with real-time and asynchronous replies
- More than 20 preprogrammed interactions
- Landing pages, emails, and embedded webinar players
- Watch-time, attendance, engagement, and conversion analytics
Pricing
- Level 1: $84/month, billed annually, for one active eWebinar and 1,000 monthly registrants
- Level 2: $169/month, billed annually, for five active eWebinars and 3,000 monthly registrants
- Level 3: $254/month, billed annually, for 15 active eWebinars and 5,000 monthly registrants
- Enterprise: Custom pricing
- Trial: 14 days free
Potential Limitations
- eWebinar doesn’t host live video presentations
What Sets the Platform Apart
eWebinar keeps the presentation automated without closing off direct audience questions. Its private chat supports live and asynchronous replies, so attendees can still reach a person when they need help.
Will Yang, Head of Growth at Instrumentl, shared these results:
“86% of folks are staying till the end, the average watch time is 91%, and customer activation is 75% with eWebinar.”
7. Wistia: Best for Webinar Content Repurposing
For marketing teams that want each webinar to support a wider video and demand-generation strategy
Wistia places webinar hosting inside the same workspace teams use to edit, manage, and distribute marketing videos.
Each recorded session can become an on-demand asset, social clip, or follow-up campaign without leaving the platform.
Key Features
- Live, simulive, and prerecorded webinars
- Branded registration, live chat, Q&A, and polls
- Automatic recording, video editing, and AI-generated clips
- Attendee analytics, engagement heatmaps, and source tracking
- Marketing automation integrations with HubSpot, Marketo, and Pardot
Pricing
- Webinars: $429/month billed annually for 500 attendees per event
- Webinars Plus: $829/month billed annually for 1,000 attendees per event
- Custom plans: Available through sales
- Free trial: 14 days with no credit card required
Potential Limitations
- Website embedding, social simulcasting, and brand removal require Webinars Plus
What Sets the Platform Apart
Reddit’s SMB marketing team used Wistia to increase its webinar schedule from one event per month to four.
One of its first sessions attracted more than 500 registrants and achieved a 50% attendance rate, and the team reduced post-event editing from a full day to under two hours.
Reddit also connected Wistia with HubSpot to track new leads through closed-won revenue.
8. BigMarker: Best for Enterprise Webinar Programs
For companies running branded webinar programs for large or varied audiences
BigMarker supports webinar programs that need more customization, audience capacity, and operational control than a basic meeting tool provides.
You can run live, simulive, and on-demand sessions, then manage registration, emails, engagement, and reporting through the platform.
Key Features
- Live, simulive, evergreen, and on-demand webinars
- Custom registration pages and audience experiences
- Chat, Q&A, polls, surveys, and pop-up offers
- CRM integrations, engagement analytics, and lead scoring
- Virtual, hybrid, and in-person event support
Pricing
- Webcast Basic: Custom pricing
- Webcast Professional: Custom pricing
- Webcast Enterprise: Custom pricing
- Event packages and registration licenses: Custom pricing
Potential Limitations
- BigMarker doesn’t publish prices for any of its plans
- CRM integrations, advanced production tools, and advanced analytics start with Professional
What Sets the Platform Apart
SoFi at Work has hosted more than 500 webinars and reached tens of thousands of registrants through BigMarker.
In 2025, it more than tripled average attendance per session despite running fewer events each month, while maintaining an average satisfaction score of 4.5 out of 5.
9. Crowdcast: Best for Community-Led Webinars
For creators, educators, and membership businesses hosting recurring events
Crowdcast helps creators turn webinars, workshops, and live shows into recurring events that keep their communities involved.
Attendees can participate through chat, polls, upvoted questions, and on-screen appearances, then revisit the same event page for the replay.
Key Features
- Customizable webinar stage with backgrounds, logos, and flexible layouts
- Live chat, polls, Q&A, and attendee stage invitations
- Instant replays and multi-session events
- Paid ticketing through Stripe and Patreon access controls
- Multistreaming and Zapier integrations
Pricing
- Lite: $34/month billed annually for 100 live attendees
- Pro: $62/month billed annually for 250 live attendees
- Business: $136/month billed annually for 1,000 live attendees
- Free trial: 14 days with 10 attendees and 60-minute sessions
Potential Limitations
- Plans include 10 to 40 streaming hours per month; additional time costs $20 per five hours
- Paid events incur a 5% transaction fee on Lite and Pro or 2% on Business, plus Stripe processing fees
What Sets the Platform Apart
Bestselling author Alan Gratz used Crowdcast to replace individual school bookings with free monthly virtual visits.
His events reached more than 1,000 students at a time, and the recurring format removed the need to coordinate separate dates, fees, and logistics with roughly 100 schools each year.
He also used the platform’s call-to-action button to direct attendees to independent bookstores selling signed copies.
10. Zoho Webinar: Best for Teams Already Using Zoho
For businesses that manage contacts, campaigns, and customer data through Zoho apps
Zoho Webinar keeps webinar planning and follow-up straightforward, with tools for registration, audience interaction, recording, and analytics.
You can start with a free plan for smaller sessions, then move to paid tiers that support longer events and larger audiences.
If your team already uses Zoho CRM or Campaigns, attendee data and follow-up stay connected to the rest of your workflow.
Key Features
- Live, on-demand, and webinar series formats
- Registration forms, source tracking, and attendee reports
- Polls, Q&A, hand-raising, and attendee speaking controls
- Cloud recordings with smart chapters and highlights
- Integrations with Zoho CRM, Zoho Campaigns, and HubSpot
Pricing
- Free for 20 attendees and 60-minute webinars
- Standard: €8 per organizer/month billed annually for 25 attendees
- Professional: €16 per organizer/month billed annually for 25 attendees
- Enterprise: €66 per organizer/month billed annually for 500 attendees
- Free trial: 14 days with no credit card required
Potential Limitations
- On-demand webinars, custom domains, and email customization require Enterprise
What Sets the Platform Apart
Korah & Korah chose Zoho Webinar to deliver educational sessions and keep attendee follow-up connected to tools it already used.
Its webinar on India’s 2025 personal taxation changes attracted 90 attendees, exceeding the team's expected 50, with three co-organizers managing the session.
Zoho Webinar sent automatic reminders, and its integrations with Zoho Contacts and Campaigns synced attendee information, distributed the recording, and supported future newsletters and webinar invitations.
How To Choose the Best Webinar Software
The best webinar hosting platform for your business depends on how your team plans, runs, and follows up on each event.
If you host monthly lead-generation webinars, your priorities will differ from those of a company delivering customer training or large virtual events, so start with your format, audience size, follow-up process, and plans for the recording.
1. Decide how your webinars will run
Choose between live, automated, simulive, and on-demand webinars. If your team presents live, prioritize rehearsal rooms, moderator controls, browser access, screen sharing, and support for multiple presenters.
Automated and evergreen webinars can reduce the work involved in recurring demos, onboarding, and training. Check which formats each plan includes, since simulive and automation features may require an upgrade.
2. Estimate your audience and usage
Base your requirements on expected live attendance, not registration numbers. Also account for peak attendance, session length, event frequency, concurrent webinars, and the number of hosts who need access.
Pricing models differ considerably. Providers may charge by organizer, host, attendee, streaming hour, or annual attendee credits. Review overage rates, especially if your audience size changes between events.
3. Match the production tools to your events
Screen sharing, chat, polls, and Q&A cover the basics.
Larger or more polished events may also require a backstage area, custom layouts, RTMP input, breakout rooms, live captions, translations, or separate moderator roles.
Consider the attendee experience too. Confirm that people can join through their preferred browser or mobile device and whether they need to download an application.
4. Track what happens after registration
If webinars support lead generation, your team needs more than a registration count.
Source tracking, UTM parameters, attendance data, engagement scores, poll responses, and viewing time can help sales and marketing teams prioritize follow-up.
Check how this information moves into your CRM and email marketing tools. A listed integration may not transfer every field, and advanced connections may be available only on higher plans.
5. Plan how you will reuse the recording
A webinar can continue supporting your content marketing after the live session ends.
Look for automatic recording, built-in editing, captions, chapters, clip creation, embedding, on-demand registration, and viewer-level analytics.
Review storage allowances and replay restrictions before committing. Recording limits, hosting fees, or limited editing tools can add extra work as your webinar library grows.
6. Compare the full cost and test the experience
Include host licenses, attendee upgrades, storage, integrations, support, overage charges, and transaction fees in your webinar software comparison. Annual billing can lower the monthly rate, but it also creates a larger upfront commitment.
Use the free trial to rehearse a complete event. Test registration, reminder emails, presenter access, mobile viewing, recording quality, analytics, and data syncing.
The best webinar platform should support your team's regular process without requiring constant workarounds or unexpected upgrades.
Choosing the software is only one part of building a webinar program that attracts the right audience and keeps people engaged after the event ends. A digital marketing partner can help plan the content, promote each session, run paid campaigns, and improve follow-up.
Our team ranks agencies worldwide to help you find a qualified partner. Visit our Agency Directory for the top digital marketing agencies, as well as:
