Our directory of top market research services in the USA is built on five main ranking criteria and reviewed by a team of 12 experts, supported by 400+ verified client reviews. This provides a clear and reliable way to choose the best partner for your business needs.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
Pittsburgh-based national GEO, AEO and AI video agency. We get businesses recommended by ChatGPT, Gemini, Perplexity and Google AI, then produce video ads that convert. Also AI consulting, sales agents, dashboards and AI-ready sites. GEO from $2,500 month one, then $2,000/mo...
Top Services:
- AI Development
- Business Consulting
- Market Research
- Video Production
- Digital Strategy
- Show more
- Location
- Canonsburg, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
NP Digital is a San Diego based global digital marketing agency founded in 2017 by Neil Patel and Mike Kamo. The agency delivers full-funnel performance marketing and creative services panning SEO, paid search and social, content marketing, digital PR, analytics, and technology with a remote-first model...
Top Services:
- Digital Marketing
- Email Marketing
- SEO
- Content Marketing
- PPC
- Show more
- Location
- Las Vegas, Nevada
- Number of Employees
- 500 - 999
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $50,000 & Up
Innovation Protocol is a brand strategy and design consultancy that develops insights-driven brand systems and activations to help clients articulate their identity and significance. They offer a wide range of services, including brand research, system development, and creative design, while collaborating...
Top Services:
- Digital Strategy
- Graphic Design
- Branding
- Market Research
- Web Design
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $50,000 & Up
Codesigned Collaborative LTD is a live graphic recording agency that specializes in human led live information synthesis for Fortune 500 summits and virtual workshops. Artists translate complex data into real time visual hierarchies to increase audience retention by 65%. Other than live work, artists...
Top Services:
- Graphic Design
- Creative Services
- Digital Marketing
- Event Marketing
- Advertising
- Show more
- Location
- Durango, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $1,000 - $10,000
Sopra Solutions is your trusted partner for growth, emphasizing trust and customer-centric values. We're here to help you increase revenues and customer loyalty while staying true to your mission...
Top Services:
- Content Marketing
- Business Consulting
- Market Research
- Branding
- Show more
- Location
- Dover, Delaware
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
We're a digital experience agency with a fierce commitment to keeping people at the center of our work...
Top Services:
- UI/UX Design
- Product Design
- Digital Services
- Digital Strategy
- Business Consulting
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 8 Projects Listed
We are a network of Public Relations agencies that will help you in 80+ countries to tell your story, enter foreign markets, launch your products and services, or just send your business news to the media...
Top Services:
- Public Relations
- Branding
- Content Marketing
- Event Marketing
- Reputation Management
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
We are a strategic people, product & brand development organization who help companies & entrepreneurs grow by connecting to their target audience effectively and efficiently. We have helped some of the most recognizable brands including Whirlpool, Ikea, Panasonic, Walmart, P&G, KitchenAid and more...
Top Services:
- Product Design
- Branding
- Package Design
- Logo Design
- Creative Services
- Show more
- Location
- South Haven, Michigan
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Our mission is to be the strategic partner for small business owners, providing the expertise and resources needed to transform their business ideas into thriving enterprises. Services Include: Consulting, Financing, Direct Marketing Services, Research & Analysis, Speaking, Business Writing...
Top Services:
- Business Consulting
- Direct Marketing
- Market Research
- Location
- Bloomington, Minnesota
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
JStokes is your go-to for innovative marketing strategies that provide creative, effective solutions designed to take your business the extra mile. From practical action plans to unexpected approaches, JStokes will get you where you want to be...
Top Services:
- Media Buying
- PPC
- Advertising
- Digital Marketing
- Branding
- Show more
- Location
- Walnut Creek, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $10,000 - $25,000
Brenits Creative is an integrated brand marketing and creative strategy firm helping growing businesses - and business owners working (mostly) by themselves - compete with name brands by developing and maintaining a consistent way to look, communicate and act...
Top Services:
- Logo Design
- Branding
- Creative Services
- Graphic Design
- Reputation Management
- Show more
- Location
- Queen Creek, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $185/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
Brandigo is a global brand research and strategy firm. Our work makes in-house marketing and revenue teams more successful by using primary research with target audiences to more deeply understand what they value most (and least) and what messaging will dramatically increase engagement...
Top Services:
- Branding
- Business Consulting
- Market Research
- Logo Design
- Show more
- Location
- Newburyport, Massachusetts
- Number of Employees
- Under 49
- Average Hourly Rate
- $185/hr
- Minimal Budget
- $50,000 & Up
NeigerDesign is an award-winning strategic marketing and design agency with decades of experience helping organizations build impactful brands and communication programs. Since 1989, the agency has specialized in delivering integrated solutions that combine branding, design, development, and production to...
Top Services:
- Branding
- Print Design
- Graphic Design
- Web Design
- Web Development
- Show more
- Location
- Evanston, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $180/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
For 15 years, OVO has built upon an ability to deliver on the promises we have made to our clients, the expertise of our people, the efficacy of our consultation and the professional manner in which we execute. We are a smaller agency by design, employing only senior staff who work collaboratively on every...
Top Services:
- Branding
- Package Design
- Graphic Design
- Video Production
- Print Design
- Show more
- Location
- Portland, Oregon
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 1 Project Listed
The Gridwell Group is a growth strategy and execution firm that helps companies scale with clarity. We align brand, revenue, and systems to design growth that is repeatable, profitable, and built to last. Our leadership team brings together distinct disciplines...strategy, revenue, and execution to help...
Top Services:
- Branding
- Creative Services
- Social Media Marketing
- Content Marketing
- Digital Marketing
- Show more
- Location
- Franklin, Tennessee
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $1,000 - $10,000
PerryLabs is an AI consultancy helping organizations turn ambition into impact. We go beyond strategy to build intelligent systems that move business forward. From defining AI roadmaps to rapid prototyping and full-scale implementation, we combine technical depth with executive insight to deliver measurable...
Top Services:
- AI Development
- Market Research
- Location
- Baltimore, Maryland
- Number of Employees
- Under 49
- Average Hourly Rate
- $165/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 1 Project Listed
If you're a marketing leader at a challenger brand, you need an ally who works as hard as you do. A partner who respects your budget. A team that understands the pressure to drive measurable growth, defend market share, and make every dollar accountable. That's where The Miller Group comes in...
Top Services:
- Social Media Marketing
- Digital Marketing
- Branding
- Video Production
- Creative Services
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 10 Projects Listed
Get ready to launch your digital dreams with Pieoneers - where we turn your ideas into award-winning apps that are out of this world! Pieoneers is a globally connected web and mobile app building studio based in Vancouver. We specialize in creating award-winning apps for established businesses and ambitious...
Top Services:
- Mobile App Development
- Web Development
- UI/UX Design
- Web Design
- Design Services
- Show more
- Location
- Bridgeport, Connecticut
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 5 Projects Listed
PositiveBrand is a research-driven brand and marketing consultancy helping organizations build stronger brands, sharper strategies, and more effective marketing programs. We combine customer insight, behavioral science, creative development, digital marketing, and lead generation to help B2B companies...
Top Services:
- Branding
- Market Research
- Creative Services
- Public Relations
- Digital Services
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Versa Creative is an award-winning marketing and advertising agency that’s dedicated to delivering powerful narratives and exceptional results...
Top Services:
- Video Production
- Creative Services
- Logo Design
- Social Media Marketing
- Digital Marketing
- Show more
- Location
- Houston, Texas
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
KWALL is a boutique digital agency founded in 2007, specializing in full stack web design and development for higher education, government, nonprofit, and enterprise clients. With an inhouse team of approximately 30 experts, the firm has launched more than 800 websites and built a reputation for scalable...
Top Services:
- Web Design
- UI/UX Design
- SEO
- Content Marketing
- Social Media Marketing
- Show more
- Location
- Costa Mesa, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
Unlock your brand's potential with the premier design agency in New York. From graphic design expertise to comprehensive creative solutions, Tuman is the go-to graphic design agency in NYC for unparalleled results...
Top Services:
- Graphic Design
- Branding
- Package Design
- Print Design
- Creative Services
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 11 Projects Listed
We are a brand strategy agency strategizing brands and their ecosystem for entrepreneurial, small, and mid-sized organizations...
Top Services:
- Business Consulting
- Market Research
- Reputation Management
- Branding
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Make smarter campaign decisions with real-time insights...
Top Services:
- Market Research
- Digital Strategy
- Media Buying
- Digital Marketing
- Video Marketing
- Show more
- Location
- St. Louis, Missouri
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
TurboRank is a digital marketing agency specializing in YouTube SEO and video growth strategy. We help businesses increase visibility and drive conversions by optimizing video content for search performance. Our core offering revolves around bolded Advanced YouTube SEO Optimization Services, designed to...
Top Services:
- Video Production
- Digital Services
- Digital Strategy
- SEO
- Video Marketing
- Show more
- Location
- Alameda, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Branded Mayhem Collective (BMC) runs two practices from Richardson, Texas. 8gnc (8gnc.io) is the brand and digital agency: strategy, identity, websites, content, and growth. br8n (br8n.io) is the AI delivery practice: we install AI into how your operation already runs and leave you owning it...
Top Services:
- Branding
- Web Design
- SEO
- Creative Services
- AI Development
- Show more
- Location
- Richardson, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 7 Projects Listed
New Fiction is a design-driven brand and product studio that merges timeless visual design with emerging technologies such as generative AI and procedural systems. The company positions itself at the intersection of identity, storytelling, and digital product creation, building scalable brands and experiences...
Top Services:
- Branding
- Creative Services
- Web Development
- AI Development
- Market Research
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
Titaja is a go-to-market (GTM) consultancy that helps startups and growth-stage companies turn product value into revenue through integrated positioning, messaging, launch execution, and product marketing systems. Rather than operating as a traditional marketing agency, Titaja builds and embeds GTM frameworks...
Top Services:
- Market Research
- Social Media Marketing
- Content Marketing
- Email Marketing
- Direct Marketing
- Show more
- Location
- Allentown, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Marc-Tek is trusted because of three commitments: starting with a single small agent before any long-term spend, keeping humans in control with review steps on anything sensitive, and staying on the hook for maintenance so clients never own code they can't support. If the first agent doesn't save you time...
Top Services:
- Digital Services
- Creative Services
- Digital Strategy
- Web Design
- Web Development
- Show more
- Location
- Apache Junction, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
At BrandEra, we bring over 40 years of combined experience in advertising, graphic design and public relations to deliver exceptional marketing solutions tailored to your needs. With a passion for surpassing expectations, we dive into the trenches and make a difference in your day-to-day operations...
Top Services:
- Branding
- Digital Services
- Creative Services
- Market Research
- Digital Strategy
- Show more
- Location
- Fort Worth, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Seal & Co. is a one-person design and systems studio based in Vancouver, Washington, helping businesses improve how customers discover, experience, and engage with them online. The studio combines website design, digital systems development, automation, and customer journey optimization to address visibility...
Top Services:
- UI/UX Design
- AI Development
- Web Design
- SEO
- Web Development
- Show more
- Location
- Vancouver, Washington
- Number of Employees
- Under 49
- Average Hourly Rate
- $129/hr
- Minimal Budget
- Under $1,000
Usman Group is a boutique agency specializing in digital strategy, market research, and web design. We empower organizations with strategic guidance, leveraging the power of design thinking to craft tangible goals...
Top Services:
- Web Design
- Market Research
- Digital Strategy
- Digital Marketing
- Show more
- Location
- Denver, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 5 Projects Listed
We are a woman-owned and operated boutique qualitative research and strategy agency that specializes in helping businesses gain deeper insights into their customers and stakeholders. Our experienced team uses innovative research techniques rooted in ethnography, anthropology, and human-centered design to...
Top Services:
- Market Research
- Location
- Durham, North Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
Rushlight Agency is a Salem, Oregon creative marketing, film production, and public affairs agency. Senior Producer Chris Fischer's wildlife documentary Dust self-funded, shot by a three-person crew in Botswana's Kalahari was licensed by National Geographic for international distribution. That same...
Top Services:
- Video Production
- Creative Services
- Digital Strategy
- Branding
- Social Media Marketing
- Show more
- Location
- Salem, Oregon
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
Every business, no matter the size, industry, or stage, deserves a website that works as hard as they do. Iron & Ember Studios is where strategy meets design, helping new businesses launch strong and established ones grow even stronger. Thats what web design and SEO for business owners looks like when its...
Top Services:
- Web Design
- Web Development
- WordPress Website Design
- eCommerce Development
- UI/UX Design
- Show more
- Location
- Cocoa, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $110/hr
- Minimal Budget
- $1,000 - $10,000
We're a product design agency developing custom software solutions for health, learning, and more. We partner with innovators to bring purpose to the digital world through what we make and how we make it...
Top Services:
- Software Development
- Mobile App Development
- Product Design
- AI Development
- UI/UX Design
- Show more
- Location
- Eugene, Oregon
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $50,000 & Up
- Portfolios Count
- 8 Projects Listed
SCG has been providing comprehensive advertising and public relations solutions since 1958. Over the years, we have collaborated with an extensive array of businesses, representing diverse industries and sizes...
Top Services:
- Social Media Marketing
- Logo Design
- Advertising
- Content Marketing
- PPC
- Show more
- Location
- Parsippany-Troy Hills, New Jersey
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 5 Projects Listed
Coupled with our leadership and expertise, Burkhart provides hyper-local marketing to some of North America's finest enterprise and franchise brands...
Top Services:
- Digital Marketing
- Branding
- Public Relations
- Market Research
- Creative Services
- Show more
- Location
- Indianapolis, Indiana
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
Creative Design Venture is a digital agency specializing in innovative web solutions and executive digital marketing services so that our valuable clientele and their businesses can have a strong online presence...
Top Services:
- Digital Marketing
- Logo Design
- Web Development
- Social Media Marketing
- Business Consulting
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Aspect Marketing is a Gold HubSpot Partner that turns messy data into predictable revenue for B2B companies. We combine RevOps strategy, AI automation, and full-funnel HubSpot implementation to drive clearer funnels, smarter attribution, and more revenue...
Top Services:
- CRM Consulting
- AI Development
- Digital Marketing
- Business Consulting
- Market Research
- Show more
- Location
- Appleton, Wisconsin
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Portfolios Count
- 1 Project Listed
Never Gravity Web Design is a St. Louis-based web design and SEO agency founded in 2015. We specialize in conversion-focused website design and local SEO for small and mid-sized businesses in St. Louis and across the country...
Top Services:
- Web Design
- Web Development
- eCommerce Development
- SEO
- Branding
- Show more
- Location
- Ellisville, Missouri
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Experience design studio with all development-adept designers – designing with coding restrictions in mind for an accurate final product...
Top Services:
- UI/UX Design
- Product Design
- Web Design
- WordPress Website Design
- Web Development
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
ProbePartners is a leading market research firm specializing in online and offline data collection. With a global presence in over 37 countries, we provide reliable insights through quantitative and qualitative methodologies, including CATI, CAPI, and online surveys. We are ISO 20252 certified and listed...
Top Services:
- Market Research
- Location
- Saint Clair, Missouri
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
Oxlao Inc provides ERP and business management software designed to help manufacturers, distributors, and growing businesses streamline operations and improve productivity. Our platform combines inventory management, production planning, order management, HR tools, and business reporting into a single...
Top Services:
- Logo Design
- Branding
- Design Services
- Product Design
- Web Design
- Show more
- Location
- Albany, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Newton Workforce is a multidisciplinary workforce and outsourcing company based in Lebanon, providing integrated business support solutions across Lebanon and the region. We assist startups, SMEs, multinational corporations, NGOs, and investors with Employer of Record (EOR), payroll management, HR...
Top Services:
- BPO
- HR Outsourcing
- Call Centers
- Customer Support
- Translation Services
- Show more
- Location
- Lebanon, Oregon
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Brand Guru Genius is a strategic brand consultancy specializing in Digital Authority for municipalities, destination marketing organizations, and service-based businesses. We help organizations build compelling brand narratives and execute data-driven digital campaigns that drive measurable results...
Top Services:
- Web Design
- Web Development
- Digital Strategy
- Graphic Design
- Digital Services
- Show more
- Location
- Sheridan, Wyoming
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
House of Publisher provides expert article writing services with original, SEO-friendly, and well-researched content for every industry...
Top Services:
- Digital Services
- Branding
- Graphic Design
- Audio Production
- SEO
- Show more
- Location
- Hoboken, New Jersey
- Number of Employees
- 250 - 499
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $50,000 & Up
- Portfolios Count
- 1 Project Listed
We design and build award- winning trade show booths and Orlando rental exhibits that connects brands with their audience. As expert booth designers and trade show specialists, we craft immersive experiences that bring your brand to life...
Top Services:
- Business Consulting
- Market Research
- Location
- Orlando, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $90/hr
- Minimal Budget
- $1,000 - $10,000
One80 Consultation helps businesses across Ohio and Pittsburgh & USA generate more leads through high-converting website development, SEO, and local growth strategies. We focus on building websites that dont just look good they drive real calls, traffic, and revenue...
Top Services:
- Graphic Design
- Video Production
- Branding
- Web Design
- eCommerce Development
- Show more
- Location
- Lyndhurst, Ohio
- Number of Employees
- Under 49
- Average Hourly Rate
- $85/hr
- Minimal Budget
- $1,000 - $10,000
Prime Seller Strategies is a full service Amazon agency has helped brands increase sales by 32 % in 120 days, decrease ACOS by 26 % in 90 days, and gain an 18-point rise in detail-page conversion rates...
Top Services:
- PPC
- CRO
- SEO
- Digital Marketing
- Advertising
- Show more
- Location
- Carlsbad, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $79/hr
- Minimal Budget
- $1,000 - $10,000
Market Research Companies by City
Market Research Companies by State
Market Research Specializations in the US
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
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4.8Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
Frequently Asked Questions About Market Research Companies
What market research services do B2B agencies usually offer?
They companies typically provide a broad mix of qualitative, quantitative, and strategic research services to aid businesses in making more data-driven decisions.
According to Hanover Research's study, these are the market research projects that businesses are prioritizing:
- Market evaluation (45%): Examining a product or brand’s viability in a market segment by analyzing its size, trends, customer behavior, and competitors.
- Customer needs assessment (45%): Conducting interviews, surveys, and data analysis to understand how a product or service addresses the customer’s needs.
- Customer satisfaction (43%): Measuring how customers feel about a product or service through feedback forms, surveys, and sentiment analysis.
- Market trend forecast (42%): Studying historical data (e.g., sales, consumer behavior, economic trends) to predict shifts in customer demand and market direction.
- Price sensitivity (37%): Also known as price elasticity demand, it how much target customers are willing to pay for a product or service.
- Win-loss analytics (31%): Identifying factors that influence buying decisions through sales data analysis, competitor evaluation, and customer interviews.
What is the difference between a market research company and a marketing research agency?
They study the customers in a specific market, including their needs and behavior. In contrast, marketing research agencies analyze marketing data, such as how to promote and price a product to attract buyers.
Here’s a detailed breakdown of their differences:
| Market research company | Marketing research agency |
|
|
How much does it cost to hire one of these companies in the US?
The cost of hiring one of the best market research companies in the US can start at $800-$1,500 per respondent. However, prices can reach beyond $4,000-$10,000 per interview session per respondent if the project needs more in-depth, in-person interviews.
The final bill will depend on service scope, coverage, methodology, fieldwork timelines, and target markets.
Here’s an approximate price of the different types of market research:
- Online survey: $10,000-$30,000+ for 400 completed answers in a single market
- Phone surveys: $15,000-$30,000+ for 400 completed answers in a single market
- Mail survey: $10,000-$25,000+ for 400 completed answers in a single market
- Simple in-person surveys: $20,000-$50,000+ for 400 completed answers
- In-depth interviews: $10,000-$20,000 for 10 respondents
- Focus groups: $7,000-$200,000+ per group
- International or multi-market studies: $150,000-$500,000+
Are there any additional costs to consider when working with these companies?
While they typically charge per respondent, session, or group; businesses must also account for the following when budgeting for a project:
- Respondent incentives, especially for senior decision-makers
- Panel access or proprietary databases
- Interview length, with longer interview sessions or survey questions requiring more recruitment time or higher incentives
- Incidence rate (IR) or the number of people qualified for market research; low IR results in higher costs
- International or multi-language sampling, which can range between $150,000 and over $500,000
- Advanced analytics or modeling
- Extended reporting or executive presentations
These additional costs typically add 20%–35% to the total project budget.
What types of B2B companies usually work with market research companies in the USA?
They tend to work with companies that rely on data-driven decisions for growth, positioning, and investment planning.
Based on The State of Market Research, these are the top industries that the market research professionals work in:
- Manufacturing and industrial firms (24%), assessing demand, suppliers, and expansion markets
- SaaS and enterprise software companies (19%), validating product-market fit and pricing
- Professional services and consulting firms (10%), refining positioning and service differentiation
- Wholesale, trade, and logistics (9%), analyzing operational and geographic demand
- Non-profit organizations (6%), understanding donor and beneficiary motivations to boost fundraising efforts
- B2B eCommerce and marketplaces (4%), optimizing conversion and customer segmentation
- Fintech and financial services (4%), evaluating risk, adoption, and customer trust