Our directory of top market research services in the USA is built on five main ranking criteria and reviewed by a team of 12 experts, supported by 400+ verified client reviews. This provides a clear and reliable way to choose the best partner for your business needs. 

Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.

United States × Manufacturing × $1,000 - $10,000 ×Clear Filters
  • Modern Marketing Solutions for the Building Industry

    Modern Marketing Solutions for the Building Industry...

    Top Services:

    • SEO
    • PPC
    • Web Design
    • Content Marketing
    • Email Marketing
    • Show more
    Location
    Cincinnati, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Unlock Your Organization's Services Future Potential

    Bringing together CHRO Advisory Services paired with innovative technology recommendations to impact the future of work strategy . Our network has some of the TOP CHROs working to help midcap and private equity companies be successful In their people strategy...

    Top Services:

    • Market Research
    • HR Outsourcing
    • Business Consulting
    Location
    Richardson, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Take The guesswork Out Of Your Marketing

    PositiveBrand is a research-driven brand and marketing consultancy helping organizations build stronger brands, sharper strategies, and more effective marketing programs. We combine customer insight, behavioral science, creative development, digital marketing, and lead generation to help B2B companies...

    Top Services:

    • Branding
    • Market Research
    • Creative Services
    • Public Relations
    • Digital Services
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • The Marketing & Strategy Expertise You Need.

    At PeakPoint Solutions, we help B2B technology companies overcome their strategy and marketing challenges. We can accelerate your success with Advisory, Fractional CMO, or Interim CMO services...

    Top Services:

    • Business Consulting
    • Digital Marketing
    • Branding
    • Market Research
    • Content Marketing
    • Show more
    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Reframe Your Challenges as Strategic Opportunities.

    We are a woman-owned and operated boutique qualitative research and strategy agency that specializes in helping businesses gain deeper insights into their customers and stakeholders. Our experienced team uses innovative research techniques rooted in ethnography, anthropology, and human-centered design to...

    Top Services:

    • Market Research
    Location
    Durham, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • One Step Ahead®

    Ready to scale your business? We help companies stay ahead of the markets, unleash their business potential and earn competitive advantage. Supercharge your sales pipeline, fast-track market entry and kickstart revenue growth today...

    Top Services:

    • Digital Marketing
    • Market Research
    • Business Consulting
    • Direct Marketing
    • Event Marketing
    • Show more
    Location
    Washington DC, Washington DC
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Asia Market Experts For Medical Companies

    Pacific bridge medical has successfully helped over 750 healthcare companies in Asia over the last 37 years. We assist drug, medical device, biotech, IVD, and other healthcare companies with both regulatory and business development exclusively in Asia...

    Top Services:

    • Market Research
    Location
    Bethesda, Maryland
    Number of Employees
    Under 49
    Average Hourly Rate
    $375/hr
    Minimal Budget
    $1,000 - $10,000
  • The share and profit boosters

    Midas Consulting drives growth with collaborative methodologies that align teams, anticipate competitors, and boost market share sustainably. From market entry, go-to-market and wargames to distributor search and benchmarking, Midas Consulting provides strategic services to help you win.With expertise in...

    Top Services:

    • Market Research
    • Business Consulting
    Location
    Reading, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Make Your Brand a Verb

    Brand and Go-to-Market Consultancy for MedTech, Startups, and Entrepreneurs...

    Top Services:

    • Branding
    • Graphic Design
    • Logo Design
    • Web Design
    • Digital Marketing
    • Show more
    Location
    Newport Beach, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Digital Rebel Marketing isn't a traditional marketing agency. We were built for businesses that have outgrown disconnected tactics and need a growth system that actually supports revenue...

    Top Services:

    • Digital Marketing
    • CRM Consulting
    • Web Development
    • SEO
    • Content Marketing
    • Show more
    Location
    Nocona, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Helping Manufacturers & B2B Companies Build Scalable Marketing Systems | Focused on Growth

    CR Marketing Agency helps businesses build smarter marketing strategies that deliver real, measurable results. We offer a full range of services including market research, social media management, search engine marketing (SEM), search engine optimization (SEO), email marketing, branding, print advertising...

    Top Services:

    • Market Research
    • Social Media Marketing
    • SEO
    • Email Marketing
    • Graphic Design
    • Show more
    Location
    West Bend, Wisconsin
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • We Help Businesses Improve Their Sales and ROI via Customized SEO, Web Design, and PPC Strategies

    Sixth City Marketing taps into the vast potential of your website to improve your online presence. Through our unique hands-on approach, we listen, understand, and then act, ensuring you get optimal results and ROI. See what our data-driven marketing services can do for your business today...

    Top Services:

    • SEO
    • PPC
    • Web Design
    • WordPress Website Design
    • Web Development
    • Show more
    Location
    Westlake, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Market Development With a People-First Focus

    Sopra Solutions is your trusted partner for growth, emphasizing trust and customer-centric values. We're here to help you increase revenues and customer loyalty while staying true to your mission...

    Top Services:

    • Content Marketing
    • Business Consulting
    • Market Research
    • Branding
    • Show more
    Location
    Dover, Delaware
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Business Intelligence for Industry Leaders

    Visiongain, a market research firm established in 1998, provides trusted, independent market insights to organizations, researchers, and business leaders worldwide. With a global advisory team based in London and consultants in key locations like New York City, Visiongain offers comprehensive research and...

    Top Services:

    • Market Research
    • Business Consulting
    • Big Data Analytics
    Location
    New York City, New York
    Number of Employees
    100 - 249
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
  • Where Strategy Becomes Scalable Growth

    The Gridwell Group is a growth strategy and execution firm that helps companies scale with clarity. We align brand, revenue, and systems to design growth that is repeatable, profitable, and built to last. Our leadership team brings together distinct disciplines...strategy, revenue, and execution to help...

    Top Services:

    • Branding
    • Creative Services
    • Social Media Marketing
    • Content Marketing
    • Digital Marketing
    • Show more
    Location
    Franklin, Tennessee
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
  • Accelerate Your Revenue.

    Revnew's outbound lead generation services help businesses shorten sales cycles and increase ROI. Get qualified leads, data, and expert support...

    Top Services:

    • Digital Marketing
    • Content Marketing
    • Email Marketing
    • Event Marketing
    • Call Centers
    • Show more
    Location
    Claymont, Delaware
    Number of Employees
    50 - 99
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Be Found. Be Cited. Be Recommended.

    Asteri, a Digital Authority Agency for B2B, niche and premium brands that want to be chosen, not just seen, across Google, AI answers, and decision-makers...

    Top Services:

    • SEO
    • AEO
    • Digital Strategy
    • Content Marketing
    • Market Research
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Meaningful Experiences for Better Business.

    We are a strategic people, product & brand development organization who help companies & entrepreneurs grow by connecting to their target audience effectively and efficiently. We have helped some of the most recognizable brands including Whirlpool, Ikea, Panasonic, Walmart, P&G, KitchenAid and more...

    Top Services:

    • Product Design
    • Branding
    • Package Design
    • Logo Design
    • Creative Services
    • Show more
    Location
    South Haven, Michigan
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Do more with less.

    Our brand audit services are designed to assist mid-sized and enterprise-level brands in achieving a range of strategic goals. By leveraging our expertise, we enable our clients to significantly reduce their marketing expenses, optimize their organizational efficiency, and successfully venture into new...

    Top Services:

    • Business Consulting
    • Market Research
    • Digital Marketing
    • UI/UX Design
    • Web Development
    • Show more
    Location
    Murrells Inlet, South Carolina
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Let's Build Your Dream Today

    We are CodeCraft Studios LLC, proudly based in Miami, Florida. We're not your typical marketing company that says they are the "#1 Marketing Agency." We are a team of experts who will stay with you and help you dominate your competitors. We stay with you, from start until finish, and deliver results that we...

    Top Services:

    • Web Design
    • SEO
    • eCommerce Development
    • Web Development
    • UI/UX Design
    • Show more
    Location
    Dania Beach, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $68/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Turn your website into a lead generation machine through its high rankings on Google and AI

    At Lewis SEO Tulsa, we specialize in helping local businesses in the Tulsa area grow their online presence through proven, results-driven SEO strategies. Our expert team works to dramatically improve your websites organic search rankings targeting even the most competitive keywords so you can rise above the...

    Top Services:

    • Digital Marketing
    • AEO
    • SEO
    • Web Design
    • CRO
    • Show more
    Location
    Tulsa, Oklahoma
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
  • Google Ads For B2B Manufacturers

    Corey Koehler Media helps small manufacturers and B2B businesses turn underperforming marketing into qualified leads and real pipeline growth. Specializing in Google Ads, marketing strategy, and AI-assisted systems built for long sales cycles and technical buyers. No big agency overhead. No junior staff...

    Top Services:

    • Digital Marketing
    • PPC
    • Market Research
    Location
    Minnesota City, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Expert Web Developers

    At our company, we're all about making your message crystal clear, turning your clients into total heroes, tracking the heck out of your results, using that data to constantly improve, and helping your biz soar to new heights. Basically, we're here to make your life easier and your business better...

    Top Services:

    • WordPress Website Design
    • Web Development
    • Web Design
    • SEO
    • Logo Design
    • Show more
    Location
    Elk River, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • We Build Great Websites for Small Business.

    Our focus is on assisting entrepreneurs and small business owners in navigating the complexities of web technologies. We provide exceptional web solutions that not only meet customer needs but also achieve high rankings through fast, aesthetically pleasing page designs...

    Top Services:

    • Web Development
    • Web Design
    • Design Services
    • Digital Strategy
    • Logo Design
    • Show more
    Location
    Rochester, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
  • Experienced, Reliable Growth Partner for 1/3 of In-House Budget.

    Trust a leadgen company that gets the pains of scaling a business. Achieve predictable growth and solid ROI while we handle the routine...

    Top Services:

    • Digital Marketing
    • Market Research
    • BPO
    • Business Consulting
    • Call Centers
    • Show more
    Location
    Wyoming, Minnesota
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Lighting The Way for Stronger BusinessDecisions

    Fresnel Partners is a Yardley, PA-based financial services firm delivering tax preparation, accounting, and strategic advisory solutions...

    Top Services:

    • Accounting
    • Market Research
    • Business Consulting
    • Call Centers
    • BPO
    • Show more
    Location
    Delaware City, Delaware
    Number of Employees
    250 - 499
    Average Hourly Rate
    $400/hr
    Minimal Budget
    $1,000 - $10,000
  • Brands That Stand Up

    NeigerDesign is an award-winning strategic marketing and design agency with decades of experience helping organizations build impactful brands and communication programs. Since 1989, the agency has specialized in delivering integrated solutions that combine branding, design, development, and production to...

    Top Services:

    • Branding
    • Print Design
    • Graphic Design
    • Web Design
    • Web Development
    • Show more
    Location
    Evanston, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $180/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Strategic Marketing For Brands Ready To Grow.

    At Kindred Studio, we help women-led e-commerce brands scale with smart, done-for-you marketing that actually works. From content and email to SEO and paid ads, we create strategy that feels aligned with your brand and gets real results. Our goal is to take marketing off your plate so you can focus on growing...

    Top Services:

    • Digital Marketing
    • PPC
    • Social Media Marketing
    • SEO
    • Reputation Management
    • Show more
    Location
    Greenville, South Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • A Team Built Around Care And Clarity.

    SimpliCreative combines brand strategy foundations with technical expertise in WordPress and MarTech integrations to build trust, capture high-intent demand, and track what's actually driving revenue. Established in 2003 in San Diego, California...

    Top Services:

    • Digital Marketing
    • Web Design
    • Web Development
    • WordPress Website Design
    • UI/UX Design
    • Show more
    Location
    San Diego, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Growth Meets Innovation Here.

    TCG redefines consulting by blending growth with innovation under the leadership of visionary women. Specializing in marketing, market research, startups, branding, leadership, PR, and talent acquisition, they tailor solutions across industries. Their marketing prowess extends to strategy, social media...

    Top Services:

    • Advertising
    • Social Media Marketing
    • Public Relations
    • Market Research
    • Show more
    Location
    Alameda, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Outsourced B2B cold calling with published pricing

    Outsourced B2B cold calling for US companies that need booked meetings, not another tool. We build the call list, write the script, run the dialer and put qualified meetings on your calendar. The 30 day pilot is $2,997 and guarantees 2,000 dials and 100 live connects, meaning a real person picked up. If we...

    Top Services:

    • Call Centers
    • BPO
    • Direct Marketing
    • Market Research
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
  • When Your Reputation Speaks, People Listen

    Turn Traffic into High-Converting SalesBoost your brand's growth with a simple, proven formula: More Awareness + More Engagement = More Sales.Accelerated Traffic & Revenue: Get tailored digital marketing campaigns designed specifically to attract and convert qualified buyers...

    Top Services:

    • Social Media Marketing
    • Digital Services
    • Branding
    • Reputation Management
    • Digital Strategy
    • Show more
    Location
    Milwaukee, Wisconsin
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Digital Growth & Web-to-Print Solutions for the Printing Industry

    PrintDeed is a specialized digital growth partner serving commercial printers, trade printers, print shops and packaging companies across the USA, Canada & Australia. We help printing businesses streamline the operations, improve customers experience and drives sustainable growth. Every solution is tailored...

    Top Services:

    • Digital Strategy
    • Web Development
    • eCommerce Development
    • AEO
    • Digital Services
    • Show more
    Location
    Beachwood, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Your Friend in the Digital World

    Tubdit is commited to providing you the best way possible to market yourself or company on the web. Our experience speaks for itself with the array of companies we have launched from scratch. Give us a call or send us an email with your project specifications...

    Top Services:

    • Graphic Design
    • Logo Design
    • Digital Services
    • Creative Services
    • SEO
    • Show more
    Location
    North Las Vegas, Nevada
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Reliable Acorn provides internet marketing services from Charlotte, NC.

    Your customers are looking for you. Can they find you?...

    Top Services:

    • SEO
    • PPC
    • Email Marketing
    • Digital Marketing
    • Market Research
    • Show more
    Location
    Fort Mill, South Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
  • Creative Services Company For Humans

    Righteous Creative is a lean, creative-technology agency that combines brand strategy, product engineering, marketing, and AI automation into a unified execution model for modern businesses. Operating from Atlanta and St. Louis, the company positions itself as an agile, overhead-free partner built for the...

    Top Services:

    • Web Design
    • Web Development
    • Product Design
    • AI Development
    • Market Research
    • Show more
    Location
    St. Louis, Missouri
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Connecting and Transforming Brands Worldwide

    Full service Marketing Agency with +25 years of experience specializing in Market Research and Public Opinion...

    Top Services:

    • Social Media Marketing
    • Advertising
    • Digital Marketing
    • Content Marketing
    • Market Research
    • Show more
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Making The Complex Simple Through Visuals

    Codesigned Collaborative LTD is a live graphic recording agency that specializes in human led live information synthesis for Fortune 500 summits and virtual workshops. Artists translate complex data into real time visual hierarchies to increase audience retention by 65%. Other than live work, artists...

    Top Services:

    • Graphic Design
    • Creative Services
    • Digital Marketing
    • Event Marketing
    • Advertising
    • Show more
    Location
    Durango, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $1,000 - $10,000
  • Websites that grow business.

    Never Gravity Web Design is a St. Louis-based web design and SEO agency founded in 2015. We specialize in conversion-focused website design and local SEO for small and mid-sized businesses in St. Louis and across the country...

    Top Services:

    • Web Design
    • Web Development
    • eCommerce Development
    • SEO
    • Branding
    • Show more
    Location
    Ellisville, Missouri
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Performance-Driven, Results-Focused

    Bonafide is a Houston, Texas-based online and inbound marketing agency specializing in partnering with growth-minded businesses across the United States...

    Top Services:

    • SEO
    • Content Marketing
    • PPC
    • Digital Marketing
    • Social Media Marketing
    • Show more
    Location
    Houston, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • From Pre-Sale to ScaleYour Journey to Peak Performance Starts Here.

    Rainfactory is a top-of-the line digital agency specializing in taking growth stage startups and crowdfunding campaigns to the next level. From customer acquisition for Ecommerce, Amazon, SAAS and lead generation – Rainfactory's services are designed to drive effective go-to market strategies that result in...

    Top Services:

    • Advertising
    • SEO
    • Social Media Marketing
    • PPC
    • Digital Marketing
    • Show more
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Start Signing Clients On-Demand

    BEC Growth is a specialized B2B cold email and client acquisition agency that helps service-based & product companies generate consistent outbound leads and add an additional $30,000 to $100,000+ in revenue within 90 days using cold email only...

    Top Services:

    • Digital Strategy
    • Public Relations
    • Digital Marketing
    • Email Marketing
    • Web Development
    • Show more
    Location
    Albuquerque, New Mexico
    Number of Employees
    Under 49
    Average Hourly Rate
    $1000/hr
    Minimal Budget
    $1,000 - $10,000
  • Show up professionally. Grow on purpose.

    We help start, launch, and grow small businesses and brands. NYC based, offering services nationwide. Learn more at rymariemarketing.com...

    Top Services:

    • Digital Services
    • Creative Services
    • Video Production
    • Branding
    • Logo Design
    • Show more
    Location
    Albany, New York
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • YOUR TRUSTED PARTNER FOR DIGITAL MARKETING

    WSI is a full service Marketing company in Phoenix, AZ. We are experts in Web Design and Development, SEO, PPC, Social Media, Market Automation & Data Analytics services. Call us now to get your free website audit report and get ahead of your competition...

    Top Services:

    • eCommerce Development
    • Social Media Marketing
    • Web Design
    • Email Marketing
    • WordPress Website Design
    • Show more
    Location
    Phoenix, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000

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Frequently Asked Questions About Market Research Companies

What market research services do B2B agencies usually offer?

They companies typically provide a broad mix of qualitative, quantitative, and strategic research services to aid businesses in making more data-driven decisions. 

According to Hanover Research's study, these are the market research projects that businesses are prioritizing: 

  • Market evaluation (45%): Examining a product or brand’s viability in a market segment by analyzing its size, trends, customer behavior, and competitors. 
  • Customer needs assessment (45%): Conducting interviews, surveys, and data analysis to understand how a product or service addresses the customer’s needs. 
  • Customer satisfaction (43%): Measuring how customers feel about a product or service through feedback forms, surveys, and sentiment analysis. 
  • Market trend forecast (42%): Studying historical data (e.g., sales, consumer behavior, economic trends) to predict shifts in customer demand and market direction. 
  • Price sensitivity (37%): Also known as price elasticity demand, it how much target customers are willing to pay for a product or service. 
  • Win-loss analytics (31%): Identifying factors that influence buying decisions through sales data analysis, competitor evaluation, and customer interviews. 

What is the difference between a market research company and a marketing research agency?

They study the customers in a specific market, including their needs and behavior. In contrast, marketing research agencies analyze marketing data, such as how to promote and price a product to attract buyers. 

Here’s a detailed breakdown of their differences: 

Market research companyMarketing research agency
  • Determines business opportunities in potential markets 
  • Identifies target customers and their market size 
  • Studies the customers’ behaviors, preferences, and needs 
  • Analyzes emerging trends in the target market 
  • Determines brand and product positioning  
  • Evaluates brand perception and health 
  • Identifies marketing channels 
  • Designs marketing and advertising strategies 

How much does it cost to hire one of these companies in the US?

The cost of hiring one of the best market research companies in the US can start at $800-$1,500 per respondent. However, prices can reach beyond $4,000-$10,000 per interview session per respondent if the project needs more in-depth, in-person interviews. 

The final bill will depend on service scope, coverage, methodology, fieldwork timelines, and target markets.  

Here’s an approximate price of the different types of market research: 

  • Online survey: $10,000-$30,000+ for 400 completed answers in a single market 
  • Phone surveys: $15,000-$30,000+ for 400 completed answers in a single market 
  • Mail survey: $10,000-$25,000+ for 400 completed answers in a single market 
  • Simple in-person surveys: $20,000-$50,000+ for 400 completed answers 
  • In-depth interviews: $10,000-$20,000 for 10 respondents 
  • Focus groups: $7,000-$200,000+ per group 
  • International or multi-market studies: $150,000-$500,000+ 

Are there any additional costs to consider when working with these companies?

While they typically charge per respondent, session, or group; businesses must also account for the following when budgeting for a project: 

  • Respondent incentives, especially for senior decision-makers 
  • Panel access or proprietary databases 
  • Interview length, with longer interview sessions or survey questions requiring more recruitment time or higher incentives 
  • Incidence rate (IR) or the number of people qualified for market research; low IR results in higher costs 
  • International or multi-language sampling, which can range between $150,000 and over $500,000 
  • Advanced analytics or modeling 
  • Extended reporting or executive presentations 

These additional costs typically add 20%–35% to the total project budget.  

What types of B2B companies usually work with market research companies in the USA?

They tend to work with companies that rely on data-driven decisions for growth, positioning, and investment planning.  

Based on The State of Market Research, these are the top industries that the market research professionals work in: 

  • Manufacturing and industrial firms (24%), assessing demand, suppliers, and expansion markets 
  • SaaS and enterprise software companies (19%), validating product-market fit and pricing 
  • Professional services and consulting firms (10%), refining positioning and service differentiation 
  • Wholesale, trade, and logistics (9%), analyzing operational and geographic demand 
  • Non-profit organizations (6%), understanding donor and beneficiary motivations to boost fundraising efforts 
  • B2B eCommerce and marketplaces (4%), optimizing conversion and customer segmentation 
  • Fintech and financial services (4%), evaluating risk, adoption, and customer trust