Our directory of top market research services in the USA is built on five main ranking criteria and reviewed by a team of 12 experts, supported by 400+ verified client reviews. This provides a clear and reliable way to choose the best partner for your business needs.
Discover the Best Market Research Services in the USA
21 Companies-Rankings updated: September 06, 2026
All featured market research companies are reviewed for proven research capability and authentic client feedback to help businesses find reliable partners. Some listings may be sponsored.
InterQ Research in San Francisco, CA and with offices in Austin, TX is a prominent market research firm founded by a female entrepreneur...
Top Services:
Market Research
Location
Mill Valley, California
Number of Employees
Under 49
Average Hourly Rate
$215/hr
Minimal Budget
$10,000 - $25,000
InterQ Research Services
Market Research
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Delta Air Lines
Google
Twitter
eBay
Audi
NASCAR
Alibaba
Data sourced from the agency's DesignRush profile
InterQ Research Reviews & Testimonials
Castlight Health
CEO at Undisclosed
5.0★
Market Research Review from Castlight Health
We’ve worked with InterQ on two research projects. They did phenomenal, thoughtful work on both. On one project, the research uncovered two insights that enabled us to overcome objections to a new product. We look forward to working with InterQ again.
Undisclosed
Owner at Juniper Networks
5.0★
Market Research Review from Undisclosed
I had the pleasure of working with Joanna and the InterQ team on a strategically important project that involved focus groups across the U.S. and U.K. The execution was flawless and Joanna’s presentation on key findings and analysis was very insightful and helpful in optimizing our messaging and strategy.
Undisclosed
Founder at Sonic
5.0★
Market Research Review from Undisclosed
We appreciated the attentiveness of the consultants at InterQ and their constant focus on meeting our expectations. Ultimately, the goal was reached, we now have a clear understanding of how to better position our brand for success.
Reviews verified by DesignRush and sourced from the agency's profile
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Understand your customers. Design & build better technology.
We're a digital experience agency with a fierce commitment to keeping people at the center of our work...
Top Services:
UI/UX Design
Product Design
Digital Services
Digital Strategy
Business Consulting
Show more
Location
Chicago, Illinois
Number of Employees
Under 49
Average Hourly Rate
$200/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
8 Projects Listed
Highland Services
UI/UX Design
Product Design
Digital Services
Digital Strategy
Business Consulting
Web Design
Market Research
AI Development
Software Development
Web Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Thrivent Financial
Morton Arboretum
Make-A-Wish Foundation
Goodwill Industries
McGraw-Hill
RefugeeOne
Creative Group
Dow Chemical
Savvas
Harvard University
Data sourced from the agency's DesignRush profile
Highland Reviews & Testimonials
Audrey Thomas
Product Manager at Supplier.io
5.0★
UI/UX Design Review from Audrey Thomas
Highland is a great partner. The sought to deeply understand our product, customers, and pain points and built a number of forward looking opportunities for us in addition to the tight scope of our project. Proactive, thoughtful, responsive, and flexible. We are a small team and found lots of value in working with Highland to get our UX refresh project up and running.
✨ Liz Pisney ✨
Vice President, Member Experience at ISACA
4.8★
UI/UX Design Review from ✨ Liz Pisney ✨
We recently partnered with Highland on research and prototypes for a new information architecture on a volunteer resources site for our Chapter leaders.
Having over 3000 volunteers around the globe can introduce a lot of nuance and complexity to research and design processes. The team at Highland handled it all skillfully - focusing on how to deliver the most clarity and usability to our audience.
10 out of 10, I would recommend working with the Highland team!
Lee Wiensch, CAE, CFRE
Executive Director at Thoracic Surgery Foundation
5.0★
Webflow Review from Lee Wiensch, CAE, CFRE
We had a great experience working with the team at Highland to develop a new website for the Thoracic Surgery Foundation, a charitable organization aimed at advancing heart and lung health for all. Highland worked with us to re-imagine a dated website with limited functionality, and developed a a gorgeous new site that beautifully reflects the vitality of the organization. We anticipate that our award applicants, donors, surgeons and grateful patients will be able to easily navigate the new site and have a much-improved user experience.
Jeff Blanchard and his team were exceptionally good listeners, and worked hard to create solutions for our complicated awards program. They provided good training to our team throughout the process so that we have been able to keep things updated and easily make changes now that the site has launched. I am grateful for their patience and very quick turnaround as we juggled a new strategic plan and new branding, all at the time of the website creation.
I have been continually impressed with the expertise and the innovation that Highland brings to a project like ours. It was a pleasure to launch this site -- on time and on budget -- with their excellent work and support.
Reviews verified by DesignRush and sourced from the agency's profile
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An Integrated Marketing Solution for Growing Organizations
Catalyst is an integrated marketing agency purpose-built to help growing organization bridge the marketing gap...
Top Services:
Digital Marketing
Video Production
Branding
Social Media Marketing
Show more
Location
Seattle, Washington
Number of Employees
Under 49
Average Hourly Rate
$125/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
8 Projects Listed
Catalyst Marketing Agency Services
Digital Marketing
Video Production
Branding
Social Media Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Charles Krug
Totally Chocolate
SkillUp Online
Divine World Botanicals
Special Olympics Washington
Data sourced from the agency's DesignRush profile
Catalyst Marketing Agency Reviews & Testimonials
Rebecca Hummer
Senior Marketing Manager at Special Olympics Washington
5.0★
Integrated Marketing Review from Rebecca Hummer
When we set out looking for an integrated marketing partner almost ten years ago, we were not sure what to expect. Catalyst dove in to help us with social media and other outreach. Soon, they were deeply integrated into our team providing a wide range of support for both ongoing marketing tasks and more focused campaigns. Their unwavering dedication to our cause, communications insights and expertise have been transformative, consistently empowering our team to achieve results exceeding our internal resources and capabilities. If you're looking for an integrated marketing agency, I can't recommend them enough.
Emily Timothy
N/A at One Click Better
5.0★
Digital Marketing Review from Emily Timothy
A competent, creative and technically savvy team of people who care about their clients. We were really happy with our experience working with Catalyst. They listened to what we wanted for our business and implemented it seamlessly. From the branding overhaul and clarity, to the design of our site, technical support and design for our digital product, and finally the digital marketing campaign - everything was done professionally and with great care for our vision. Highly recommend.
Michael Nelson, MBA
Director at bLoyal
5.0★
Branding Review from Michael Nelson, MBA
We've worked with Catalyst for about five years (on too many projects to count) and they are enormously talented. Our project team was built around our unique goals. The collaborative process tends to feel more personal than other agencies I've worked with because of it. Project management is very communicative and on point. Their strategy, creative, and technology teams are also well-staffed and comparable to the best I've ever worked with.
Reviews verified by DesignRush and sourced from the agency's profile
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IXD Büro is a cozy European atelier specializing in custom web design and exceptional UX/UI solutions. As a boutique studio, our small, dedicated team approaches each project like true craftsmen...
Top Services:
Branding
Design Services
Web Design
UI/UX Design
Web Development
Show more
Location
San Francisco, California
Number of Employees
Under 49
Average Hourly Rate
$40/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
8 Projects Listed
IXD Büro Services
Branding
Design Services
Web Design
UI/UX Design
Web Development
CRO
SEO
Market Research
Graphic Design
Digital Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Xaman
VIA Labs
Tap2
UNO Home Loans
Millers Ale House
Data sourced from the agency's DesignRush profile
IXD Büro Reviews & Testimonials
Ben Donahower
Owner at No Bounds Digital
5.0★
Design Services Review from Ben Donahower
We've collaborated with Interactive Design on numerous projects and continue to be impressed by their strategic thinking, creativity, and technical expertise. The team is deeply invested in delivering apps that are not only beautiful but also scalable and user-centered. Interactive Design is a true partner in innovation: responsive, thoughtful, and always pushing to build better digital products.
Reviews verified by DesignRush and sourced from the agency's profile
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Discover top-tier expertise and personalized service from one of the best boutique creative agencies
Unlock your brand's potential with the premier design agency in New York. From graphic design expertise to comprehensive creative solutions, Tuman is the go-to graphic design agency in NYC for unparalleled results...
Top Services:
Graphic Design
Branding
Package Design
Print Design
Creative Services
Show more
Location
New York City, New York
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
11 Projects Listed
Tuman Studio Services
Graphic Design
Branding
Package Design
Print Design
Creative Services
Design Services
Web Design
Web Development
Logo Design
Market Research
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
I find people fascinating. That’s why I’m drawn to qualitative research. I have an innate ability to connect with people, which enables me to easily uncover emotions and motivations that lie beneath the surface, and bring beliefs about brands and customer experience to light. Even after moderating...
Top Services:
Market Research
Location
Los Angeles, California
Number of Employees
Under 49
Average Hourly Rate
$500/hr
Minimal Budget
$10,000 - $25,000
Uwins Research Group Services
Market Research
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
JAXONLABS is a brand strategy and innovation firm that helps growing companies clarify their direction, strengthen their positioning, and implement practical solutions that support long-term growth.
We work with founders, executives, and leadership teams to sharpen strategy, & strengthen brand...
Top Services:
Branding
Business Consulting
Market Research
Digital Strategy
Digital Services
Show more
Location
Queen Creek, Arizona
Number of Employees
Under 49
Average Hourly Rate
$250/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
8 Projects Listed
JaxonLabs Services
Branding
Business Consulting
Market Research
Digital Strategy
Digital Services
Digital Marketing
Creative Services
Web Design
Video Production
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Biltmore Studio
Las Sendas Golf Club
Caliente Construciton
Soltare
Lipman Logistics
Data sourced from the agency's DesignRush profile
JaxonLabs Reviews & Testimonials
Isaiah Taylor
Review from Google
5.0★
Isaiah Taylor's Review Sourced from Google
Working with Tom and JAXONLABS has been incredibly valuable. Tom has helped us think more clearly about our brand strategy, how we position the business, and how our story shows up across our marketing.
What I’ve appreciated most is that his work combines strategy, coaching, and practical execution. He has helped our team think more clearly, challenge assumptions, and make better decisions across messaging, content, campaigns, website direction, customer experience, and long-term growth planning.
Karch Properties Inc.
Review from Google
5.0★
Karch Properties Inc.'s Review Sourced from Google
They were professional, strategic, and easy to trust throughout the process. I hold Tom and the JAXONLABS team in high regard and would confidently recommend them to other businesses looking for thoughtful strategy, strong execution, and practical business development support.
Bubbles
Review from Google
5.0★
Bubbles's Review Sourced from Google
If you’re looking for clearer messaging, stronger strategy, and a partner who can help you make better decisions, I would highly recommend JAXONLABS.
Reviews verified by DesignRush and sourced from the agency's profile
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Usman Group is a boutique agency specializing in digital strategy, market research, and web design. We empower organizations with strategic guidance, leveraging the power of design thinking to craft tangible goals...
Top Services:
Web Design
Market Research
Digital Strategy
Digital Marketing
Show more
Location
Denver, Colorado
Number of Employees
Under 49
Average Hourly Rate
$125/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
5 Projects Listed
Usman Group Services
Web Design
Market Research
Digital Strategy
Digital Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
National Safety Council
Priceline.com
Robert W. Baird & Company
Davita
Chicago Sun-Times
University of Chicago
Data sourced from the agency's DesignRush profile
Usman Group Reviews & Testimonials
Rachael Miles
Review from Google
5.0★
Rachael Miles's Review Sourced from Google
In my experience with Usman Group, Naveed and his team have displayed impeccable professionalism through their preliminary research/preparation, timely and impressive deliverables, open lines of communication, and ability to adapt to changing priorities. Highly recommend!
Monty Sihweil
Review from Google
5.0★
Monty Sihweil's Review Sourced from Google
The Usman Group is a tremendous strategic partner. Naveed is an expert in digital marketing, and passionate about helping his clients be more successful. He and his team have taken the time to understand the goals of our business, and tailor solutions that dovetail with what we want to accomplish. I highly recommend The Usman Group!
Andrea Feldman
Review from Google
5.0★
Andrea Feldman's Review Sourced from Google
I managed my company's rebrand project and we used the Usman Group for the website redesign. The group made this part of the project amazingly easy. We spoke upfront about our requirements and needs and they took the reigns and ran with it. They provided helpful suggestions and recommendations and always met our deadlines. It would have been tough not having them on board to take on this part of the rebrand project and would absolutely recommend using them.
Reviews verified by DesignRush and sourced from the agency's profile
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Proportion is an award-winning, multidisciplinary creative studio dedicated to developing branded spaces worth sharing. Specializing in creating cohesive brands that carry from naming and identity through visual communication and interior design, Proportion transforms brands beyond the expected...
Top Services:
Branding
Package Design
Creative Services
Logo Design
Graphic Design
Show more
Location
Malden, Massachusetts
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
3 Projects Listed
Proportion Design Services
Branding
Package Design
Creative Services
Logo Design
Graphic Design
Design Services
Market Research
Print Design
Web Design
Product Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Theres Nothing More Powerful Than a United Group of Souls Ignited in a Common Cause.
Matter Consulting is the home of Steven Morris’ brand, culture, and business advisory work. Steven has been a trusted advisor to more than 3,000 business leaders at more than 250 global, national, and regional brands since 1994...
Top Services:
Branding
Reputation Management
Business Consulting
Market Research
Digital Strategy
Show more
Location
San Diego, California
Number of Employees
Under 49
Average Hourly Rate
$200/hr
Minimal Budget
$10,000 - $25,000
Matter Consulting Services
Branding
Reputation Management
Business Consulting
Market Research
Digital Strategy
HR Outsourcing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
We offer a wide range of research services to help you understand and design for your end users. We provide UX research, Human Factors testing, Ethnography, as well as in house participant recruiting and facility rentals for focus groups and mock trials in Houston...
Top Services:
HR Outsourcing
Market Research
Location
Houston, Texas
Number of Employees
Under 49
Average Hourly Rate
$200/hr
Minimal Budget
$10,000 - $25,000
End to End User Research Services
HR Outsourcing
Market Research
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Dell
HP
Facebook
Chevron
ExxonMobil
Clue
Intuit
Metro
Cardinal Health
Capital Bank
Data sourced from the agency's DesignRush profile
End to End User Research Reviews & Testimonials
Nikeesha Cruse
Review from Google
5.0★
Nikeesha Cruse's Review Sourced from Google
I had a pleasant experience I hope they can get me in again everybody was so nice wish I can do this every weekend I enjoyed it so very much everybody was so very nice yall score with me is over a 10 plus thanks for thie great experience contact me for more.
Janasya Martin
Review from Google
5.0★
Janasya Martin's Review Sourced from Google
I had a pleasant experience I hope they can get me in again everybody was so nice wish I can do this every weekend I enjoyed it so very much everybody was so very nice yall score with me is over a 10 plus thanks for thie great experience contact me for more.
jeff murray
Review from Google
5.0★
jeff murray's Review Sourced from Google
I really enjoy doing it it's a lot of fun it's a great experience they're fast and friendly it's just an amazing
Reviews verified by DesignRush and sourced from the agency's profile
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True to our name The B2B Marketing Company, our exclusive focus is on B2B marketing. Our extensive portfolio includes collaborations with industry-leading B2B brands such as Adobe, Microsoft, Penske, John Deere, and many others. What sets us apart from conventional agencies is our distinctive approach we...
Top Services:
Content Marketing
Advertising
Digital Marketing
Media Buying
Branding
Show more
Location
New York City, New York
Number of Employees
Under 49
Minimal Budget
$10,000 - $25,000
Portfolios Count
1 Project Listed
The B2B Marketing Company Services
Content Marketing
Advertising
Digital Marketing
Media Buying
Branding
Market Research
Business Consulting
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Has your B2B SaaS reached product-market-fit and you're looking to scale, raise or exit? Syroscape has a proven track record of scaling software companies. Using paid media, we execute high converting GTM campaigns that reduce CAC and make your business more profitable. All of this, while integrating...
Top Services:
Digital Marketing
PPC
CRO
Market Research
Advertising
Show more
Location
Dover, Delaware
Number of Employees
Under 49
Minimal Budget
$10,000 - $25,000
Syroscape Services
Digital Marketing
PPC
CRO
Market Research
Advertising
Content Marketing
UI/UX Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Marketing Strategy, Content, and Execution for B2B and Technology Companies
We help companies nail their messaging and positioning, put scalable marketing strategies in place, produce high-quality content for even the most niche or technical industries, see campaigns through to measurable success...
Top Services:
SEO
Digital Marketing
Email Marketing
Content Marketing
Market Research
Show more
Location
San Francisco, California
Number of Employees
Under 49
Minimal Budget
$10,000 - $25,000
Spice Marketing Services
SEO
Digital Marketing
Email Marketing
Content Marketing
Market Research
Branding
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
At Ultra Nota, we specialize in elevating brands through strategic identity design, refined communication, and impactful digital presence. We craft compelling brand narratives that resonate with discerning audiences, driving lasting growth and ensuring your brand stands out in a crowded marketplace. Our focus...
Top Services:
Digital Services
Branding
Creative Services
Logo Design
Design Services
Show more
Location
Batesburg-Leesville, South Carolina
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$10,000 - $25,000
Ultra Nota Services
Digital Services
Branding
Creative Services
Logo Design
Design Services
Web Design
SEO
Market Research
Graphic Design
Package Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Making Creativity a Science: Helping Innovators Build Trusted Brands.
The Borenstein Group is the Go-To strategic digital marketing agency based in Washington, DC, specializing in branding, web design, digital strategy, public relations, and content marketing. With over 30 years of experience, the agency serves clients in technology, professional services, government...
Top Services:
Digital Strategy
Digital Services
Public Relations
Branding
WordPress Website Design
Show more
Location
McLean, Virginia
Number of Employees
Under 49
Minimal Budget
$10,000 - $25,000
The Borenstein Group, Inc. Services
Digital Strategy
Digital Services
Public Relations
Branding
WordPress Website Design
Web Design
Content Marketing
Digital Marketing
Market Research
Social Media Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
CACI International Inc
Intelligent Waves
WesCorp
DocuSign
Perry Labs
Altus Group
Storage Engine
Boeing Intelligence & Analytics
Amentum
Enchanted Rock
Data sourced from the agency's DesignRush profile
The Borenstein Group, Inc. Reviews & Testimonials
Alexis Parker
Review from Google
5.0★
Alexis Parker's Review Sourced from Google
In the crowded cybersecurity market, standing out is a challenge. Borenstein Group branding expertise helped us craft a compelling narrative that resonates with government clients. Their understanding of the B2G space is unmatched.
Daniela Vernal
Review from Google
5.0★
Daniela Vernal's Review Sourced from Google
As a startup, we needed to build trust quickly. Borenstein Group strategic PR and branding initiatives helped us establish credibility within the cybersecurity community and with potential government clients. Their expertise was crucial to our early success.
Isabella Stevenson
Review from Google
5.0★
Isabella Stevenson's Review Sourced from Google
We needed a partner to help us break into the federal market. The Borenstein Group not only helped us craft the right message, but they also got us in front of key decision-makers. I would highly recommend them if you need help marketing to the government.
Reviews verified by DesignRush and sourced from the agency's profile
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Your business can't afford to wait for results. You need a marketing partner with the chops and moxie to chase them down. We're ready when you are. We illuminate the solution your competition never saw coming. As your partner, we have robust and adaptable paths to success with well-grounded, ready-to-grow...
Top Services:
Digital Marketing
SEO
Content Marketing
Social Media Marketing
Media Buying
Show more
Location
Portland, Oregon
Number of Employees
50 - 99
Average Hourly Rate
$150/hr
Minimal Budget
$10,000 - $25,000
Creative Media Development, Inc. Services
Digital Marketing
SEO
Content Marketing
Social Media Marketing
Media Buying
Video Marketing
Direct Marketing
Email Marketing
Web Design
Market Research
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Founded in 2017, Proecho Solutions is a marketing agency and technology company based in Asheville, NC.
We work with small-to-medium-sized businesses by offering customized marketing solutions to help achieve the results they want. Our clients enjoy predictable revenue, save time & money, have access to...
Top Services:
Logo Design
Video Production
Branding
SEO
Web Design
Show more
Location
Asheville, North Carolina
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$10,000 - $25,000
Proecho Solutions Services
Logo Design
Video Production
Branding
SEO
Web Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Sow True Seed
Patton Avenue Pet Company
The Foundry Hotel
Holiday Inn Asheville East
Well Played Board Game Cafe
SoundSpace@Rabbit's
Island Vista Resort
Hotel Bethlehem
Data sourced from the agency's DesignRush profile
Proecho Solutions Reviews & Testimonials
Kenny Jackson
Review from Google
5.0★
Kenny Jackson's Review Sourced from Google
We have been working with Proecho Solutions for over two years and are very pleased! Sal and his team are very knowledgeable and continue to exceed expectations! I would highly recommend giving them a try for your business marketing needs ⭐⭐⭐⭐⭐
Addison Brown
Review from Google
5.0★
Addison Brown's Review Sourced from Google
Proecho is great. Highly recommend. They are organized. Creative. Attentive. Thorough. They are a partner and facilitator in helping to realize the full potential of your business. Promo videos, Adwords, brand creation, social media, content creating... These guys do it all, and they do it very well.
Parkway Appliance Repair
Review from Google
5.0★
Parkway Appliance Repair's Review Sourced from Google
Proecho Solutions helped turn my logo idea into a reality. I am very happy with the results. Would definitely recommend this company to others.
Reviews verified by DesignRush and sourced from the agency's profile
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Our roots are in building and shipping demand gen strategies that lead to exponential outcomes. Well leverage our experience to identify the best strategies and tactics, implement testing frameworks for continuous improvement, and partner with sales to ensure sourced deals are actually turning into revenue...
Top Services:
Digital Strategy
PPC
Location
Denver, Colorado
Number of Employees
50 - 99
Minimal Budget
$10,000 - $25,000
Matter Made Services
Digital Strategy
PPC
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Connect33 is a market research and consulting firm facilitating international expansion and outsourcing software services to Latin America. With over 25 years of combined experience in the region, including collaborations with leading firms like Tekton Labs and Terminal.io, Connect33 offers expert guidance...
Top Services:
Market Research
Location
Austin, Texas
Number of Employees
Under 49
Average Hourly Rate
$149/hr
Minimal Budget
$10,000 - $25,000
Connect33 Services
Market Research
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Frequently Asked Questions About Market Research Companies
What market research services do B2B agencies usually offer?
They companies typically provide a broad mix of qualitative, quantitative, and strategic research services to aid businesses in making more data-driven decisions.
According to Hanover Research's study, these are the market research projects that businesses are prioritizing:
Market evaluation (45%): Examining a product or brand’s viability in a market segment by analyzing its size, trends, customer behavior, and competitors.
Customer needs assessment (45%): Conducting interviews, surveys, and data analysis to understand how a product or service addresses the customer’s needs.
Customer satisfaction (43%): Measuring how customers feel about a product or service through feedback forms, surveys, and sentiment analysis.
Market trend forecast (42%): Studying historical data (e.g., sales, consumer behavior, economic trends) to predict shifts in customer demand and market direction.
Price sensitivity (37%): Also known as price elasticity demand, it how much target customers are willing to pay for a product or service.
Win-loss analytics (31%): Identifying factors that influence buying decisions through sales data analysis, competitor evaluation, and customer interviews.
What is the difference between a market research company and a marketing research agency?
They study the customers in a specific market, including their needs and behavior. In contrast, marketing research agencies analyze marketing data, such as how to promote and price a product to attract buyers.
Here’s a detailed breakdown of their differences:
Market research company
Marketing research agency
Determines business opportunities in potential markets
Identifies target customers and their market size
Studies the customers’ behaviors, preferences, and needs
Analyzes emerging trends in the target market
Determines brand and product positioning
Evaluates brand perception and health
Identifies marketing channels
Designs marketing and advertising strategies
How much does it cost to hire one of these companies in the US?
The cost of hiring one of the best market research companies in the US can start at $800-$1,500 per respondent. However, prices can reach beyond $4,000-$10,000 per interview session per respondent if the project needs more in-depth, in-person interviews.
The final bill will depend on service scope, coverage, methodology, fieldwork timelines, and target markets.
Here’s an approximate price of the different types of market research:
Online survey: $10,000-$30,000+ for 400 completed answers in a single market
Phone surveys: $15,000-$30,000+ for 400 completed answers in a single market
Mail survey: $10,000-$25,000+ for 400 completed answers in a single market
Simple in-person surveys: $20,000-$50,000+ for 400 completed answers
In-depth interviews: $10,000-$20,000 for 10 respondents
Focus groups: $7,000-$200,000+ per group
International or multi-market studies: $150,000-$500,000+
Are there any additional costs to consider when working with these companies?
While they typically charge per respondent, session, or group; businesses must also account for the following when budgeting for a project:
Respondent incentives, especially for senior decision-makers
Panel access or proprietary databases
Interview length, with longer interview sessions or survey questions requiring more recruitment time or higher incentives
Incidence rate (IR) or the number of people qualified for market research; low IR results in higher costs
International or multi-language sampling, which can range between $150,000 and over $500,000
Advanced analytics or modeling
Extended reporting or executive presentations
These additional costs typically add 20%–35% to the total project budget.
What types of B2B companies usually work with market research companies in the USA?
They tend to work with companies that rely on data-driven decisions for growth, positioning, and investment planning.
Proposals