Our directory of media buying agencies in the US is evaluated using five core ranking criteria and reviewed by a team of 12 industry experts, backed by more than 480 verified client reviews. This methodology provides a clear, credible way to identify the right media buying partner.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
Power Digital is an award-winning, data-driven marketing company that is nationally recognized for its ability to combine the best of art and science. As a full-service firm, Power Digital is hyper-focused on helping brands scale using data and analytics to guide strategy. Leveraging their team of the...
Top Services:
- Digital Services
- Creative Services
- SEO
- Social Media Marketing
- Video Production
- Show more
- Location
- San Diego, California
- Number of Employees
- 250 - 499
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $1,000 - $10,000
Aroluxe is a full service marketing agency that provides web design, SEO, social media management, traditional marketing, and paid search marketing services. We offer full service plans as well as a la carte products to serve specific needs. Contact us to find out how we can help you cultivate high quality...
Top Services:
- Video Production
- Branding
- Logo Design
- SEO
- Web Development
- Show more
- Location
- Nashville, Tennessee
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Bloom Ads Global Media Group is a full service media strategy, planning and buying agency. We believe in customer and EMPLOYEE first and encourage diversity in thought and creativity. We embrace our inner and outer family with 100% encouragement and foster a supportive environment within the Bloom community...
Top Services:
- Digital Marketing
- Media Buying
- Location
- Woodland, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $165/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 2 Projects Listed
We are a performance-based marketing agency generating leads through innovative traffic strategies and automation...
Top Services:
- Social Media Marketing
- Media Buying
- Digital Marketing
- Web Design
- Show more
- Location
- Sheridan, Wyoming
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Founded in 2008, Ai Media Group is a tech powered, performance driven digital ad agency with industry-leading capabilities to drive sales and leads. Ai Media Group has a history of delivering greater return on ad spend by leveraging its proprietary ad attribution technology and media buying expertise. Ai...
Top Services:
- Media Buying
- PPC
- Digital Marketing
- SEO
- Graphic Design
- Show more
- Location
- New York City, New York
- Number of Employees
- 100 - 249
Geared is a nimble, fast-acting boutique marketing agency in Orange County, California that specifically caters to the "entrepreneurial spirit."...
Top Services:
- Creative Services
- Branding
- Digital Marketing
- Social Media Marketing
- Email Marketing
- Show more
- Location
- Irvine, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Vix Media Group empowers businesses by providing expert guidance for organic growth. Our team of industry professionals collaborates to deliver impactful, results-driven campaigns. We build meaningful partnerships, focusing on our clients unique goals to drive significant outcomes...
Top Services:
- SEO
- Media Buying
- PPC
- Digital Services
- Digital Marketing
- Show more
- Location
- Austin, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
ADM is a performance marketing agency specializing in eCommerce and healthcare. Our approach is centered on client success, underpinned by our extensive knowledge, transparency, and experience...
Top Services:
- Media Buying
- Social Media Marketing
- eCommerce
- PPC
- Digital Marketing
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 10 Projects Listed
Our goal is to be agents of change —We disrupt the way brands get their message heard — producing campaigns that invoke change in people, culture and industry...
Top Services:
- Affiliate Marketing
- Digital Marketing
- Social Media Marketing
- Advertising
- Media Buying
- Show more
- Location
- Cape Girardeau, Missouri
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
inBeat Agency is a creator-led marketing agency that helps brands to achieve critical business goals. Whether its breaking into a new market, increasing conversion rates, or building brand authority, the agencys tried-and-tested formula for creator partnerships leads businesses to leverage social me...
Top Services:
- Social Media Marketing
- Digital Marketing
- Advertising
- PPC
- CRO
- Show more
- Location
- New York City, New York
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $50,000 & Up
- Portfolios Count
- 5 Projects Listed
We love working with ethical brands. We speak the language of sustainability, and you can, too. We help your brand find its voice in the sustainability space and tell the story of your organization. Plant Powered Studios has the knowledge, experience, and the connections you need.We love exceptional...
Top Services:
- Graphic Design
- Public Relations
- Creative Services
- Product Design
- Media Buying
- Show more
- Location
- Atlanta, Georgia
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
C9 Staff is a boutique remote staffing solutions provider with deep talent penetration across 35 top international talent markets and a client base that includes top tier digital marketing agencies, software development companies, eCommerce sites, professional services firms, and contact centers in the US...
Top Services:
- Web Development
- Call Centers
- eCommerce Development
- BPO
- Web Design
- Show more
- Location
- Seattle, Washington
- Number of Employees
- 50 - 99
D S Simon Media helps clients get their stories on television, through satellite media tours and by producing and distributing video content to the media. We also produce virtual events for fundraising, panel discussions and awards programs. Established in 1986, we have won more than 100 industry awards. Top...
Top Services:
- Video Production
- Media Buying
- Audio Production
- Location
- New York City, New York
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
As a full-service branding agency, Preston Spire specializes in uncovering and amplifying the inherent goodness within brands, guiding them toward positive growth trajectories. With a focus on identifying obstacles and leveraging brand strengths, Preston Spire crafts tailored strategies for each client's...
- Location
- Minneapolis, Minnesota
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
We are a top Web solutions Agency currently based in Baltimore, Md. We work with Home Service and other small B2C Businesses to create Web solutions that Increase MRR...
Top Services:
- Digital Marketing
- Web Design
- SEO
- Branding
- Web Development
- Show more
- Location
- Baltimore, Maryland
- Number of Employees
- Under 49
- Average Hourly Rate
- $60/hr
- Minimal Budget
- $1,000 - $10,000
We are a strategy-led, full-service creative agency, building brands globally. Powered by actionable, in-depth consumer research, we build and scale disruptive brands. At Bigeye, well help you reach the right people, in the right place, at the right time...
Top Services:
- Digital Marketing
- Content Marketing
- Creative Services
- Media Buying
- Show more
- Location
- Orlando, Florida
- Number of Employees
- Under 49
We are The Social Standard, the gold standard in influencer marketing. Our mission: set the industry benchmark. We connect top brands with social talent across platforms, crafting effective campaigns that captivate audiences and surpass goals...
Top Services:
- Digital Marketing
- Social Media Marketing
- Media Buying
- Branding
- Show more
- Location
- Santa Monica, California
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
Eicoff is a performance TV and audio agency. Our creative inspires action. Our flexible media approach delivers greater reach, response and ROI. And our data methodology brings unparalleled clarity and insight to measurement. Everything we do has one goal: sparking growth for our clients...
Top Services:
- Social Media Marketing
- Advertising
- Video Marketing
- Media Buying
- eCommerce
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- 50 - 99
We like to think of ourselves as modern day storytellers, telling stories through beautiful design, words, and thought. Immersed in culture and art, we live to create intuitive brand connections and iconic brands.Achieving an emotional and cultural connection with the consumer is our main focus...
Top Services:
- Branding
- Creative Services
- Digital Marketing
- Web Design
- Media Buying
- Show more
- Location
- Coral Gables, Florida
- Number of Employees
- Under 49
- Minimal Budget
- $25,000 - $50,000
MCGUINNESS MEDIA & MARKETING is an award-winning, full-service advertising agency located in Rhode Island. MMM has been providing effective and comprehensive marketing solutions to clients since 2012. Current regional and national clients include Twin River Casino Hotel, Tiverton Casino Hotel, Hard Rock...
Top Services:
- Social Media Marketing
- Digital Marketing
- SEO
- Media Buying
- Graphic Design
- Show more
- Location
- Warwick, Rhode Island
- Number of Employees
- Under 49
NOVUS is an independent media agency that architects growth with purpose where every media decision is intentional, measurable, and built for impact...
Top Services:
- Digital Marketing
- Media Buying
- Social Media Marketing
- Video Marketing
- Advertising
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $185/hr
- Minimal Budget
- $50,000 & Up
We Help Our Clients Get More Customers, Sales, and Leads. We are a full-service digital marketing agency based in Florida...
Top Services:
- Social Media Marketing
- Digital Marketing
- Media Buying
- Creative Services
- Reputation Management
- Show more
- Location
- Weston, Florida
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Business consultancy firm specializing in media buying, branding, marketing and sales strategy and consulting. Powerful Marketing, Advertising & Sales Solutions for Optimal Business Growth...
Top Services:
- Media Buying
- Location
- Atlanta, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
Grady Britton is Portlands original B-Corp marketing agency, dedicated to helping purpose-driven brands thrive. Since 1974, weve partnered with like-minded companies to amplify their impact through full-service marketing strategies that bring their vision to life...
Top Services:
- Digital Marketing
- Advertising
- Social Media Marketing
- PPC
- Media Buying
- Show more
- Location
- Portland, Oregon
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
PH Consulting & Media is a marketing and ad agency specializing in creating video content that elevates brands and gets them noticed by their ideal customers...
Top Services:
- Video Production
- Media Buying
- Creative Services
- Audio Production
- Branding
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 3 Projects Listed
Top partner for e-commerce omni channel growth specializing in: Finding capital partners for investments/acquisitions, Email/SMS marketing, and Paid Advertising on all channels...
Top Services:
- Email Marketing
- Media Buying
- Location
- Austin, Texas
- Number of Employees
- Under 49
- Minimal Budget
- $50,000 & Up
Experience the power of integrated B2B advertising with Vimarc, the full-service agency that values your expertise and opinions. Our collaborative approach forms a strong foundation for aligned visions and efficient go-to-market processes. With our finger on the pulse of market trends and an insatiable...
Top Services:
- Digital Marketing
- Advertising
- Video Production
- Branding
- Audio Production
- Show more
- Location
- Louisville, Kentucky
- Number of Employees
- Under 49
- Portfolios Count
- 5 Projects Listed
We started Marketing Keys with a simple mission. Help Presidents, CEOs', Marketing Directors, CMOs, Regional Managers and others create the most well thought out, efficient and effective media campaigns...
Top Services:
- PPC
- Email Marketing
- Digital Marketing
- Media Buying
- Advertising
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Haywire Marketing blossomed in 2017 by a digital marketer that was once employed by one of the largest online supplement stores in the USA. With all the noise in the market place we understand the importance of service delivery and customer experience. By hiring quality candidates that are certified by...
Top Services:
- Digital Marketing
- Social Media Marketing
- Advertising
- eCommerce
- Media Buying
- Show more
- Location
- Huntington, New York
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
We are a team of seasoned marketing strategists, driven by a distinctive skill set that encompasses key areas such as public relations, media communications, content creation, media buying, and social/digital marketing. Our specialized focus lies in the realm of outdoor branding, where we excel at...
Top Services:
- SEO
- Media Buying
- Digital Marketing
- Social Media Marketing
- Public Relations
- Show more
- Location
- Little Rock, Arkansas
- Number of Employees
- Under 49
Proxy PR is a New York City-based media communications firm, proponent of intellectual curiosity, and enthusiast for the legal and legal technology industries...
Top Services:
- Creative Services
- Public Relations
- Branding
- Reputation Management
- Content Marketing
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
GWL Advertising is a creative agency that has in-house graphic designers, copywriters, marketing strategists, digital specialists, media buyers, website developers, and video production. From print to programatic, billboards to leaderboards, your company's brand is in good hands at GWL...
Top Services:
- Media Buying
- Digital Marketing
- Social Media Marketing
- Advertising
- SEO
- Show more
- Location
- Little Rock, Arkansas
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
Bauer Entertainment Marketing is a full-service agency providing strategic consulting & campaign management. We provide marketing that delivers more fans, sales, and profit for sports, music, & entertainment companies.We are industry leaders in removing barriers & capturing opportunities for growth...
Top Services:
- SEO
- Media Buying
- Social Media Marketing
- Digital Marketing
- Email Marketing
- Show more
- Location
- Nashville, Tennessee
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- Under $1,000
Full service marketing agency specializing in graphic design, logo creation, website development, social media management, SEO & SEM...
Top Services:
- Graphic Design
- Logo Design
- SEO
- Digital Marketing
- Media Buying
- Show more
- Location
- Mattapoisett, Massachusetts
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
We are an award-winning design studio with over 20 years experience in publication and advertising design. We partner and work with business owners, publishers and in-house marketing departments, providing creative solutions that promote awareness and deliver results...
Top Services:
- Branding
- Graphic Design
- Creative Services
- Logo Design
- Print Design
- Show more
- Location
- Orlando, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $95/hr
- Minimal Budget
- Under $1,000
Milked Media is a creative agency that specializes in content production, paid social and email marketing campaigns for fashion, jewelry, beauty, and home e-commerce brands. Together we can reach a wider audience, grow your online sales, and build customer loyalty...
Top Services:
- Advertising
- Digital Marketing
- Email Marketing
- Media Buying
- Creative Services
- Show more
- Location
- Irvine, California
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
All of the work we do more than pays for itself with increased trackable revenue...
Top Services:
- eCommerce
- Email Marketing
- Web Design
- eCommerce Development
- Web Development
- Show more
- Location
- Schenectady, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
BrandAction Agency is a privately-owned agency that integrates and balances branding, demand generation and customer experience to help innovative companies connect more deeply and quickly with their customers for greater profitability and enduring value...
Top Services:
- Digital Strategy
- Digital Marketing
- Content Marketing
- Branding
- Digital Services
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $225/hr
- Portfolios Count
- 4 Projects Listed
We are Writers of the West, a reputable book ghostwriting, book marketing, book editing and book publishing agency with over two decades of experience and a strong track record. Our mission is to provide accessible and impactful creative agency and book-writing services...
Top Services:
- Content Marketing
- Media Buying
- Translation Services
- Transcription Services
- Market Research
- Show more
- Location
- Houston, Texas
- Number of Employees
- 250 - 499
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 4 Projects Listed
VAW Media is a small (team of 3) full-service social media & paid advertising agency building strategy-first systems for real growth not vanity metrics. We manage organic content, Meta & Google Ads, and lead generation for businesses nationwide, turning followers and clicks into paying customers...
Top Services:
- Social Media Marketing
- Advertising
- Content Marketing
- Digital Marketing
- Video Marketing
- Show more
- Location
- Brentwood, Tennessee
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 6 Projects Listed
Captiva Branding is a comprehensive agency located in Washington, DC, founded by a female entrepreneur and owned by BIPOC individuals. The agency is spearheaded by Maritza Lizama and Pamela Nieto, a dynamic duo with a combined experience of over 30 years in marketing, small business branding, and...
Top Services:
- Web Development
- Digital Marketing
- SEO
- Media Buying
- Content Marketing
- Show more
- Location
- Washington DC, Washington DC
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
#1 paid marketing agency to help you grow your business. We create high performing paid marketing campaigns designed to scale your business...
Top Services:
- Advertising
- Media Buying
- PPC
- Digital Marketing
- Creative Services
- Show more
- Location
- San Diego, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
Dianne Davis Consulting provides digital and traditional media services, content creation and curation, video production, graphic design, website development and hosting, search engine optimization, social media management services and promotional items for small to medium-sized businesses. The business was...
Top Services:
- Public Relations
- Video Production
- Media Buying
- Social Media Marketing
- Web Design
- Show more
- Location
- Nixa, Missouri
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- Under $1,000
We believe thoughtfully designed customer experiences informed by well-defined brands create moments worth remembering and sharing and those extraordinary moments get, keep and grow more brand lovers for our clients. And as your marketing partner, we'll keep you informed on how those marketing dollars are...
Top Services:
- Creative Services
- Branding
- Video Production
- Advertising
- Media Buying
- Show more
- Location
- Chandler, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $170/hr
At Greenbaum Stiers Strategic Marketing Group, we are passionate about growing our clients business. We listen to their challenges and consult with them to create powerful marketing solutions. Whether they need to increase profits, build brand awareness, or take sales to the next level, Greenbaum Stiers is a...
Top Services:
- SEO
- Digital Marketing
- Social Media Marketing
- Branding
- Web Design
- Show more
- Location
- Columbus, Ohio
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
Envolve Strategies began in 2008 as a pure bred agency rooted in sustainability, conservation and the environment. Our core DNA remains, but we now also serve a host of clients who do good every day in healthcare, wellness, technology, community development, tourism/travel and more...
Top Services:
- Content Marketing
- PPC
- Social Media Marketing
- Digital Marketing
- Advertising
- Show more
- Location
- Nashville, Tennessee
- Number of Employees
- Under 49
- Average Hourly Rate
- $140/hr
- Minimal Budget
- $1,000 - $10,000
Robineau Media is a women- and Black-owned full-service digital marketing agency headquartered in Syracuse, New York, with additional presence in New York City. As a HubSpot Solutions Partner, the agency combines strategy, ad tech and data-driven insights to deliver personalized, omni-channel marketing...
Top Services:
- Content Marketing
- Digital Marketing
- Media Buying
- Location
- Syracuse, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $10,000 - $25,000
We believe in full-service creative advertising: in-house production, media planning, and media buying...
Top Services:
- Video Production
- Digital Marketing
- Email Marketing
- Media Buying
- Social Media Marketing
- Show more
- Location
- South Burlington, Vermont
- Number of Employees
- Under 49
We are a full service video production company specializing in commercials, digital ads, direct response and corporate videos. We help companies connect with their market through video and deliver content on time, on spec and on budget...
Top Services:
- Video Production
- Media Buying
- Location
- Wayne, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
posterGIANT delivers entertainment marketing and promotional services that provide results for our customers, foster a true relationship between our clients and the public, and enhance the aesthetics of the places in where we operate. Our creative, knowledgeable, and professional workforce will always respect...
Top Services:
- Digital Services
- Graphic Design
- Digital Marketing
- Media Buying
- Advertising
- Show more
- Location
- Seattle, Washington
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
Media Buying Agencies by City
Media Buying Agencies by State
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
Media Buying Agency FAQs
What services do media buying agencies in the United States provide?
These types of agencies help brands with:
- Performance-focused digital campaigns: High-demand campaigns across Meta, TikTok, YouTube, Search, and CTV, prioritizing short-form video and measurable, creative-led performance.
- Full-funnel paid media tied to creative-led campaigns: Roughly 60% to 70% of clients bundle creative and media for faster cycles, fewer handoffs, and performance-built creative.
- Programmatic and CTV packages: Growing rapidly, with challenger brands investing $15K to $150K per month for scalable reach, automated targeting, and measurable lift.
- Paid social advertising: Cross-platform campaigns delivering 1% to 2% average conversion rates, with top performers exceeding 3% on Meta and TikTok.
- Audience & competitive analysis: Audience research and competitor benchmarking to guide budget allocation and identify the highest-ROI channels.
- Analytics & performance reporting: Real-time KPI tracking, A/B testing, and optimization across impressions, CPM, CTR, conversions, ROAS, and attribution paths.
How much do media buying services in the US cost?
Most media buying agencies charge between $100 and $150 per hour. They rely on a mix of retainers, spend-based fees, and setup costs, depending on scope and complexity.
These numbers are based on industry research and expert insights from Colormatics:
| Fee Type | Typical Cost Range | Notes |
| Monthly retainer | $1,500 to $10,000 | Based on complexity and channel mix |
| % of media spend | 10% to 20% | Scales with spend and performance scope |
| One-time setup fee | $1,500 to $3,000 | Tracking, pixels, dashboards, QA |
| Hourly rate | $100 to $150+ | Specialized strategy or audits |
Beyond agency fees, overall campaign budgets vary significantly based on scale, channels, and timelines. The table below outlines common budget ranges for different types of media buying engagements.
| Campaign Type | Budget Range | Typical Scope |
| Pilot campaigns | ~$25,000 | 1 to 2 platforms, short run |
| Integrated campaigns | $50,000 to $300,000 | Multi-channel, performance tracking |
| Large/national campaigns | Up to $500,000 | 12 to 24 weeks, heavy media mix |
When can clients expect ROI from paid media campaigns?
ROI timelines vary by channel based on learning cycles, inventory dynamics, and optimization requirements. This table outlines when early performance signals usually appear and when results tend to stabilize.
| Channel | Early Signals | Stable Performance |
| Paid social | 7 to 21 days | 30 to 45 days |
| Google Search | 3 to 10 days (with volume) | 8 to 12 weeks |
| YouTube | 5 to 10 days | 3 to 4 weeks |
| CTV/Programmatic | 4 to 8 weeks | 10 to 12 weeks |
What are the typical timelines for media buying projects from planning to launch?
Project timelines depend on campaign scale, creative complexity, and channel mix. These are typical expectations from strategy and setup through launch and ongoing optimization.
| Campaign Size | Planning & Setup | Build & QA | Optimization Cadence | Total Timeline |
| Small-scale | 1 to 2 weeks | 3 to 5 days | Weekly | 4 to 8 weeks |
| Mid-size | 2 to 3 weeks | 1 week | 2-3× weekly | 8 to 12 weeks |
| Large/Multi-channel | 3 to 5 weeks | 1 to 2 weeks | Daily | 12 weeks to 6 months |
What KPIs should your business track when working with these agencies?
When working with a media buying agency in the US, KPIs should be selected to reflect both media efficiency and business impact, ensuring performance is measured beyond surface-level engagement.
Key KPIs to monitor include:
- Impressions, reach, frequency, and CPM to assess delivery efficiency and audience exposure
- Click-through rate (CTR), cost per click (CPC), engagement rate, and video completion rate to evaluate creative and audience relevance
- Conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), and customer acquisition cost (CAC) to measure profitability and scalability
- Attribution coverage, assisted conversions, and incrementality to understand paid media’s true contribution across channels
- Budget pacing, spend utilization, and testing velocity to gauge operational discipline and optimization effectiveness

















































