NOVUS

Architecting growth with purpose.
333 N. Michigan Avenue, Chicago, Illinois 60601, United States
https://novusmedia.com

NOVUS Overview

Number of Employees
50 - 99
Minimal Budget
$50,000 & Up
Average Hourly Rate
$185/hr
Year Founded
1987
NOVUS exists to bring personalization, precision, and accountability to media in a fragmented, fast-moving marketplace. Founded as a hyper-local specialist, weve evolved into a modern growth partner committed to making every dollar work harder and smarter. Our purpose is to align media investment directly to business outcomesturning data into dialogue so media doesnt just reach people, it resonates, drives impact, and builds lasting value.
 

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Industries

  • Retail
  • Food and Beverage
  • Health Care
  • Insurance
  • Restaurants
  • Higher Education
  • Gambling
  • Finance
  • Consumer Goods
  • Education

Client Types

  • Small Businesses
  • Medium Businesses
  • Enterprise / Corporate

NOVUS Team Bios

Chief Executive Officer
Melony Rios
Chief Executive Officer
A media veteran of 25 years and with NOVUS for over 20, Melony leads NOVUS as Chief Executive Officer. As CEO, Melony is responsible for the strategic direction and operations of NOVUS while simultaneously challenging industry status quos and driving better business outcomes for clients.
President & Chief Marketing Officer
Rob Davis
President & Chief Marketing Officer
Rob is a 30+ year veteran of the agency world, making the leap from Starcom to NOVUS in 2018 to accelerate NOVUS' multimedia capabilities. Under his guidance, the agency has developed new service models, tools, and approaches that resulted in a Silver award for Ad Age's Media Agency of the Year.
VP, Integrated Client Strategy
Alison LaRocque
VP, Integrated Client Strategy
Alison joined NOVUS in early 2025 and brings a unique perspective to our business, having both brand and agency side experience. She joins us most recently from Upwork, where she built and lead the brand media function and oversaw the overall media strategy. She has also been with Indeed and CB2.
VP, Integrated Client Strategy
Candi Atteberry
VP, Integrated Client Strategy
Candi is a 25 year industry veteran working on client businesses spanning local, regional, and national brands. Candi's innate curiosity and drive for business results have delivered innovative media strategies for leading US brands including Walmart, Family Dollar, Dollar Tree and Valvoline.
SVP, Data Strategy & Innovation
Mari Doctor
SVP, Data Strategy & Innovation
Mari joined NOVUS in July of 2024 from WPP where she served in various data, technology and analytics roles on Coca-Cola, Discover and Walgreens. At NOVUS, Mari is responsible for enhancing our existing analytics and reporting practices while expanding our Consumer Insights and MarTech capabilities.
VP, Head of Digital
Paul DeJarnatt
VP, Head of Digital
Paul is an 18+ year veteran of the digital media industry and leads NOVUS' digital practice. Prior to joining NOVUS, Paul spent his career at Starcom working across multiple Publicis Media agencies including Digitas & Performics where in addition to client work, he led the biddable media capability.
VP, Business Development
Bridgit Wallace
VP, Business Development
Bridgit is a 20+ year media veteran who leads NOVUS' business development efforts. Bridgit's 24-year history with NOVUS spans multiple departments and roles including Client Services, Media Investment, Strategic Pricing, and Operations providing Bridgit with a unique perspective to our agency.

NOVUS Clients

Valvoline Instant Oil Change
Fidium Fiber
Kevin's Natural Foods
DePaul University
Mayo Clinic
Walgreen's
Fever-Tree
ALDI

NOVUS Awards

NOVUS - Award 1
NOVUS - Award 2
NOVUS - Award 3

NOVUS Press Mentions