NOVUS
Everything we do is through the lens of location.
7900 Xerxes Avenue, Bloomington, Minnesota 55431, United States
NOVUS Overview
Number of Employees
50 - 99
Minimal Budget
$50,000 & Up
Average Hourly Rate
$185/hr
Year Founded
1987
We exist to bring brands to where people live their lives. That's because in so many ways, location or geography is destiny for people. WHERE people live, work and play is inextricably linked to every aspect of life -- from the teams they cheer, to how they talk, to how much money they make or how long they'll live. Similarly, we use data-driven insights to predict how people are motivated by media, neighborhood by neighborhood.
At NOVUS, we offer strategic media planning, analytics, and media buying of digital, search, TV, radio, OOH and print. We are better than anyone at driving traffic where you need it most. We do this via:
1. Strategic planning with geographic customization, minimizing waste
2. Trade area, store-level insights
3. Sales response based channel optimization
4. Proprietary data and technology we built, for faster, more localized insightsÂ
5. Unique combo of speed & service, tools & talent
At NOVUS, we offer strategic media planning, analytics, and media buying of digital, search, TV, radio, OOH and print. We are better than anyone at driving traffic where you need it most. We do this via:
1. Strategic planning with geographic customization, minimizing waste
2. Trade area, store-level insights
3. Sales response based channel optimization
4. Proprietary data and technology we built, for faster, more localized insightsÂ
5. Unique combo of speed & service, tools & talent
Â
NOVUS Services
Areas of Expertise
- Digital Marketing Expertise
Digital Marketing Expertise
Digital Marketing Expertise
- B2C
- DTC Marketing
- Digital Advertising
NOVUS Team Bios
Melony RiosChief Executive OfficerA media veteran of 25 years and with NOVUS for over 20, Melony leads NOVUS as Chief Executive Officer. As CEO, Melony is responsible for the strategic direction and operations of NOVUS while simultaneously challenging industry status quos and driving better business outcomes for clients.
Rob DavisPresident & Chief Marketing OfficerRob is a 30+ year veteran of the agency world, making the leap from Starcom to NOVUS in 2018 to accelerate NOVUS' multimedia capabilities. Under his guidance, the agency has developed new service models, tools, and approaches that resulted in a Silver award for Ad Age's Media Agency of the Year.-007_NEUMAN-thumb.jpg)
Montrew NewmanSVP, Head of StrategyMontrew is responsible for leading NOVUS' multimedia planning capability. She is a creative-minded media strategist with 25+ years of experience across a portfolio of complex Retail, QSR, Financial and CPG clients. Prior to NOVUS, Montrew spent 12 years at OMD leading their local media practice.
Mari DoctorSVP, Data Strategy & InnovationMari joined NOVUS in July of 2024 from WPP where she served in various data, technology and analytics roles on Coca-Cola, Discover and Walgreens. At NOVUS, Mari is responsible for enhancing our existing analytics and reporting practices while expanding our Consumer Insights and MarTech capabilities.
Paul DeJarnattVP, Head of DigitalPaul is an 18+ year veteran of the digital media industry and leads NOVUS' digital practice. Prior to joining NOVUS, Paul spent his career at Starcom working across multiple Publicis Media agencies including Digitas & Performics where in addition to client work, he led the biddable media capability.
Nik HengelVP, LocalyticsNik is a NOVUS boomerang, rejoining NOVUS in 2018 to advance the agency's geospatial (local) analytics practice, Localytics. His focus is "to enable better decision making" through transforming disparate data into insight-generating analytic solutions used for ROI-based multimedia planning & buying.
Bridgit WallaceVP, Business DevelopmentBridgit is a 20+ year media veteran who leads NOVUS' business development efforts. Bridgit's 24-year history with NOVUS spans multiple departments and roles including Client Services, Media Investment, Strategic Pricing, and Operations providing Bridgit with a unique perspective to our agency.
NOVUS Clients
- Fidium Fiber
- Family Dollar
- Dollar Tree
- The Cleaning Authority
- Thrivent
- Walgreen's
- Valvoline Instant Oil Change
- Grocery Outlet
- Mayo Clinic
- DePaul University
- Fever-Tree
- SUPER
