Our directory of media buying agencies in the US is evaluated using five core ranking criteria and reviewed by a team of 12 industry experts, backed by more than 480 verified client reviews. This methodology provides a clear, credible way to identify the right media buying partner.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
Are you looking for nothing but the best? Look no further than Holland Adhaus, a top-notch full-service marketing agency based in Cincinnati, Ohio. Our team comprises highly skilled and experienced professionals, always eager to explore new avenues for success. From digital marketing and web design to...
Top Services:
- Advertising
- Media Buying
- PPC
- Email Marketing
- Social Media Marketing
- Show more
- Location
- Cincinnati, Ohio
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $1,000 - $10,000
An AI Marketing Agency That Delivers...
Top Services:
- CRO
- Media Buying
- Digital Marketing
- SEO
- PPC
- Show more
- Location
- Jacksonville, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
MassMedia is an independent, fully-integrated, marketing, advertising, and public relations agency founded in 1997 with offices in Las Vegas, Phoenix, and Orange County. For nearly three decades, MassMedia has helped organizations unlock transformative growth by pairing data-driven strategy with award-winning...
Top Services:
- Digital Strategy
- Media Buying
- Public Relations
- Social Media Marketing
- Creative Services
- Show more
- Location
- Las Vegas, Nevada
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
We help B2B SaaS and Agencies set up reliable outbound systems to consistently generate 5-20 meetings a month...
Top Services:
- Email Marketing
- Location
- Atlanta, Georgia
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
We are NOT a super creative, cutting edge, fancy pants marketing agency. We focus on tried and true strategies proven to get our client partners results in their local market. We stick to what works. We only care about getting our partners an ROI. If that's what you want, you know what to do...
Top Services:
- Digital Marketing
- Social Media Marketing
- PPC
- CRO
- Media Buying
- Show more
- Location
- St. Paul, Minnesota
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Marketorr is excelling in the realm of digital marketing, distinguished not only by rapid growth but also by our exceptional creativity and expertise. Spearheaded by a team comprising top marketers and designers, our focus lies in propelling the advancement of small and medium enterprises. Whether you require...
Top Services:
- Design Services
- Digital Services
- Branding
- Media Buying
- PPC
- Show more
- Location
- Troy, Michigan
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
SWIDIA is a results-driven performance marketing agency that empowers modern companies to achieve their growth goals. Our focus is on utilizing both established and cutting-edge acquisition channels to elevate your brand and drive success. Our team of experts is dedicated to delivering measurable results and...
Top Services:
- Digital Marketing
- Social Media Marketing
- Media Buying
- Video Production
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $99/hr
- Minimal Budget
- $1,000 - $10,000
The goal of SERP Agency is to assist companies in creating passive lead-generation assets that will naturally support their business. They want to assist their clients in escaping the control of lead generation businesses and achieving long-term success...
Top Services:
- SEO
- PPC
- Media Buying
- Web Design
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $1,000 - $10,000
Digital Marketing Charlotte is a full service digital marketing agency that provides web design, PPC, SEO, & consulting services to small to mid-sized businesses. We primarily work with businesses right here in Charlotte but are open to taking on clients nationwide. We have but two priorities when it comes to...
Top Services:
- Digital Marketing
- SEO
- PPC
- Web Design
- CRO
- Show more
- Location
- Charlotte, North Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Forge One Marketing is a performance-driven PPC agency based in Washington State, specializing in paid media strategies that drive real business growth. We help product-based eCommerce and service brands scale through smart campaign management across Meta, Google, and more, combining data-backed decisions...
Top Services:
- PPC
- Social Media Marketing
- Media Buying
- Digital Marketing
- CRO
- Show more
- Location
- Stanwood, Washington
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
AdPrescription diagnoses Meta and Google ad accounts using raw API data. We connect directly to ad accounts, score structural health using the Chaos Index (0 to 10), and identify six categories of waste: learning phase failures, creative concentration, budget concentration, pixel signal degradation, audience...
Top Services:
- PPC
- Advertising
- Media Buying
- Digital Marketing
- CRO
- Show more
- Location
- Sheridan, Wyoming
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
EARY Digital is a San Antonio, TX digital marketing agency built for businesses that refuse to be ignored. We specialize in custom website design, search engine optimization (SEO), video production, drone tours, content creation, and full-scale digital marketing all under one roof...
Top Services:
- Digital Services
- Branding
- Web Design
- UI/UX Design
- Web Development
- Show more
- Location
- Boerne, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Based in New York City, THE CHARLES was founded by sibling duo, Aaron Edwards and Samantha Edwards in 2011. Driven by their respective passion for culture, creativity, strategy, finance and technology, they sought to create a digital-first agency that would do things differently...
Top Services:
- Branding
- Digital Marketing
- Digital Strategy
- Social Media Marketing
- Content Marketing
- Show more
- Location
- New York City, New York
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $235/hr
- Minimal Budget
- $1,000 - $10,000
Tandem Medical Marketing builds Google Ads, SEO, and Meta campaigns exclusively for medical practices and healthcare organizations. No generalists. No learning curves. Just specialists who already know your patients...
Top Services:
- PPC
- CRO
- Media Buying
- Digital Marketing
- SEO
- Show more
- Location
- Sacramento, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
StreamAd is a digital advertising agency that helps organizations grow through strategic, data-driven marketing across multiple digital channels. The agency specializes in connecting brands with their audiences through streaming TV, search, social media, display advertising, email marketing, and creative...
Top Services:
- Digital Services
- Digital Strategy
- Media Buying
- PPC
- Event Marketing
- Show more
- Location
- St. Simons Island, Georgia
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
At UNI Marketing Agency, we specialize in assisting businesses in identifying their unique growth formula and ensuring widespread awareness of it. With a partner-centric approach, we think, act, and celebrate alongside our clients, fostering collaborative success at every stage of their journey...
Top Services:
- PPC
- Digital Marketing
- eCommerce
- Social Media Marketing
- SEO
- Show more
- Location
- Mesa, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Xapads Media is a forward-thinking digital marketing agency that blends data-driven strategy with innovative AI automation to help brands grow online. From performance advertising and SEO to social media and influencer engagement, Xapads focuses on tailored solutions that boost visibility, drive conversions...
Top Services:
- Advertising
- Media Buying
- Branding
- Location
- Wilmington, Delaware
- Number of Employees
- 250 - 499
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
P48 seamlessly merges the distinct realms of broadcast advertising and digital media, creating a dynamic fusion.As a comprehensive agency, P48 excels in three key areas: radio/audio, digital media and brand design. This diverse range of expertise empowers us to assist our partners in crafting compelling...
Top Services:
- Advertising
- Branding
- Media Buying
- Creative Services
- PPC
- Show more
- Location
- Columbus, Ohio
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
SMQ Consulting offers data-driven services to help businesses expand and optimize their online presence. We're experts at digital analytics, SEO, digital advertising, and conversion optimization, and we bring creativity, passion, and excellence to every project we take on. We're especially passionate about...
Top Services:
- Digital Marketing
- Advertising
- eCommerce
- Event Marketing
- Content Marketing
- Show more
- Location
- Leland, Michigan
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
GRITRAFFIC is a performance marketing agency based in Cleveland, USA. We help e-commerce brands and law firms grow through paid advertising and the right marketing system behind it. Our approach goes beyond ad management we build the full acquisition system that connects strategy, messaging, conversion, and...
Top Services:
- Advertising
- eCommerce
- Media Buying
- PPC
- CRO
- Show more
- Location
- Ohio City, Ohio
- Number of Employees
- Under 49
- Average Hourly Rate
- $49/hr
- Minimal Budget
- $1,000 - $10,000
Pixalrity is a B2B client acquisition agency that builds done-for-you outbound systems for companies that need a predictable pipeline. We run LinkedIn outreach, cold email, and cold calling campaigns targeting the right decision-makers at the right time. Our work is hands-on and results-driven. We've...
Top Services:
- Digital Services
- Digital Marketing
- CRM Consulting
- Digital Strategy
- Business Consulting
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $15/hr
- Minimal Budget
- $1,000 - $10,000
Berk Hospitality Group is a Scottsdale, Arizona paid media agency, a certified Google Partner and a Meta Business Partner. We run Google Ads, Meta, Local Services Ads and YouTube for home-service businesses plus consumer brands across the US and Mexico...
Top Services:
- Advertising
- PPC
- Media Buying
- Social Media Marketing
- Content Marketing
- Show more
- Location
- Scottsdale, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
Scale with the science of storytelling...
Top Services:
- Digital Marketing
- Advertising
- Video Production
- Digital Strategy
- Video Marketing
- Show more
- Location
- Oakland, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $135/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Done-for-you digital marketing for high-ticket service businesses. Meta & Google Ads, SEO, AEO. Suwanee, GA...
Top Services:
- AEO
- CRO
- Media Buying
- Digital Marketing
- SEO
- Show more
- Location
- Suwanee, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
Ashdown Advertising is a Cedar City performance marketing agency that connects paid media, conversion-focused landing pages, SEO, CRM automation, and attribution into one accountable growth system. Our four-person team helps home-service, professional-service, and B2B companies generate qualified...
Top Services:
- Advertising
- Digital Marketing
- PPC
- SEO
- Social Media Marketing
- Show more
- Location
- Cedar City, Utah
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
A pretty website is not where the works stops. We build websites that are made to generate leads and provide marketing packages that allow your company to generate visitors, along with optimizing conversions (sales) of those visitors. We make you the expert in your field that customers trust...
Top Services:
- Digital Marketing
- Social Media Marketing
- Media Buying
- Digital Services
- Video Production
- Show more
- Location
- Phoenix, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
Gaining a foothold in the marketplace can be daunting for expanding companies, but Spark offers tailored solutions to help define your company's direction. Our strategic guidance and branded content will equip you with all the tools needed to become an industry leader...
Top Services:
- Social Media Marketing
- PPC
- Media Buying
- Digital Marketing
- CRO
- Show more
- Location
- Rochester, Michigan
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Peripheral Media is a full-service creative agency specializing in innovative media solutions that amplify brand visibility and engagement across diverse platforms...
Top Services:
- Advertising
- Branding
- Digital Strategy
- Media Buying
- Show more
- Location
- Anaheim, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $1,000 - $10,000
Catalyzing your Amazon business growth with expert solutions. With 20+ Years of Combined Experience and Expertise in Conversion Optimization, PPC Management, Product Launching, and more...
Top Services:
- PPC
- CRO
- SEO
- Media Buying
- Show more
- Location
- Dover, Delaware
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
Digital marketing agency powering record-breaking growth for standout brands. Were the driving force behind multiple INC #1 fastest-growing companies, with a laser focus on paid media, email marketing, and creative strategy. Relentlessly curious, radically transparent, and obsessed with your results...
Top Services:
- Digital Marketing
- PPC
- Media Buying
- Social Media Marketing
- Video Marketing
- Show more
- Location
- Franklin, Tennessee
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Quantifi Media is a team of passionate digital marketers that will help you thrive so you can concentrate on doing what you're great at. Your time is valuable. Our industry experts will cater to developing an effective digital marketing strategy, creative design and development, reliable analytics...
Top Services:
- Digital Marketing
- SEO
- Media Buying
- Advertising
- Social Media Marketing
- Show more
- Location
- East Stroudsburg, Pennsylvania
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Notorious Creative Agency builds client acquisition systems. Paid ads on Meta and Google, conversion-focused landing pages, a fully configured CRM, automated nurture and retargeting, and AI appointment setting that contacts every lead in under five minutes, 24/7 assembled into one owned pipeline...
Top Services:
- Advertising
- Social Media Marketing
- Media Buying
- PPC
- CRO
- Show more
- Location
- Bushkill, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Tree Service Lead Machine is a growth-focused marketing agency built specifically for the tree service industry. We help tree care companies generate exclusive leads, book more estimates, strengthen their online presence, and build predictable growth through paid advertising, automation, websites, reputation...
Top Services:
- Video Marketing
- Social Media Marketing
- Media Buying
- Wearables
- Video Production
- Show more
- Location
- Marlborough, Massachusetts
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
We are a boutique, full-service advertising agency targeting English and Spanish speaking consumers with media and analytic specialties in television (linear and OTT/Advanced), print and radio (terrestrial, digital and podcast). We also have full video, print and radio creative service capabilities...
Top Services:
- Audio Production
- Video Production
- Advertising
- Media Buying
- Creative Services
- Show more
- Location
- Sarasota, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Strikepoint Media is dedicated to helping financial businesses reach the pinnacle of success. We specialize in lead generation and funnel building so your audience can become excited about your brand – that "strike point" moment when they convert into a loyal customer or client!...
Top Services:
- Email Marketing
- Digital Marketing
- Advertising
- Media Buying
- Digital Strategy
- Show more
- Location
- Laguna Beach, California
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $1,000 - $10,000
Findsome & Winmore was established in 1995 by Matt Certo, starting out in his Rollins College dorm room. Under the guidance of his father, Sam, the company experienced steady growth with a primary focus on web design and programming...
Top Services:
- Branding
- Content Marketing
- Creative Services
- Media Buying
- Web Design
- Show more
- Location
- Winter Park, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
ALL-IN-ONE Influencer Marketing Agency & Technology Company. We have built the leading Influencer marketing platform helping brands achieve 10X+ ROAS. Leveraging Big Data, AI, and automation to increase ROI, lower CAC, and collect high-quality UGC for brands worldwide...
Top Services:
- Affiliate Marketing
- Digital Marketing
- eCommerce
- Media Buying
- Social Media Marketing
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Milked Media is a creative agency that specializes in content production, paid social and email marketing campaigns for fashion, jewelry, beauty, and home e-commerce brands. Together we can reach a wider audience, grow your online sales, and build customer loyalty...
Top Services:
- Advertising
- Digital Marketing
- Email Marketing
- Media Buying
- Creative Services
- Show more
- Location
- Irvine, California
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Community Associates and Modern Press (CAMP) is dedicated to helping businesses grow by leveraging their most valuable asset: their community. CAMP takes a public affairs approach to business and marketing, utilizing community engagement and brand building through targeted advertising to effectively promote...
Top Services:
- SEO
- Advertising
- Digital Marketing
- Media Buying
- Social Media Marketing
- Show more
- Location
- San Diego, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
PPC.co has worked on the digital marketing campaigns of SMBs and Fortune 500 companies for more than 10 years. They have completed over 3,000 successful client engagements, and consistently produce results for both small and large clients...
Top Services:
- CRO
- PPC
- Social Media Marketing
- Media Buying
- Advertising
- Show more
- Location
- Seattle, Washington
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
OpenHuddle is a media agency dedicated to bridging the gap between our clients and their marketing strategies, providing unified, creative campaigns that are guaranteed to make an impact. Our passionate team has extensive experience in healthcare industry marketing and understands how important it can be for...
Top Services:
- SEO
- Digital Marketing
- PPC
- Media Buying
- Social Media Marketing
- Show more
- Location
- Boston, Massachusetts
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
The HYPHEN team (formerly JP Marketing, merged with Marketing Plus) is a full-service creative marketing agency founded in 1994. With approximately 26 team members in Fresno, California, the firm specializes in brand-driven advertising, media buying, digital strategy, website design, and storytelling...
Top Services:
- Creative Services
- Branding
- Public Relations
- Media Buying
- Advertising
- Show more
- Location
- Fresno, California
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
High Beam Marketing is built to partner with your team's marketers to deploy a digital strategy that works. Stop suffering from "random acts of marketing" and put a plan in place to drive your business forward...
Top Services:
- PPC
- Digital Marketing
- Advertising
- Media Buying
- Design Services
- Show more
- Location
- Spring Hill, Tennessee
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Minimal Budget
- $1,000 - $10,000
Integrated Marketing Services offered by ProMarcom: Innovative ATL, BTL, Digital Media and Other Advertising Agency Services...
Top Services:
- Social Media Marketing
- Branding
- Graphic Design
- Public Relations
- Video Production
- Show more
- Location
- San Jose, California
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
We love working with ethical brands. We speak the language of sustainability, and you can, too. We help your brand find its voice in the sustainability space and tell the story of your organization. Plant Powered Studios has the knowledge, experience, and the connections you need.We love exceptional...
Top Services:
- Graphic Design
- Public Relations
- Creative Services
- Product Design
- Media Buying
- Show more
- Location
- Atlanta, Georgia
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
We started Marketing Keys with a simple mission. Help Presidents, CEOs', Marketing Directors, CMOs, Regional Managers and others create the most well thought out, efficient and effective media campaigns...
Top Services:
- PPC
- Email Marketing
- Digital Marketing
- Media Buying
- Advertising
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
At iMarketings.eu, we specialize in supporting U.S. eCommerce companies in expanding their business operations in the European and Scandinavian markets. Our goal is to help these companies reach new customers, increase revenue, and establish a stronger presence in these regions...
Top Services:
- Digital Marketing
- Advertising
- PPC
- Social Media Marketing
- Media Buying
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $99/hr
- Minimal Budget
- $1,000 - $10,000
Huddle Fifty's founding members are all coming from the in-house world, and all dealt with several dozens of agencies in their previous careers. We thought we could do better in many ways, specifically in regards to transparency, flexibility and deliverables across the board...
Top Services:
- Digital Services
- UI/UX Design
- CRO
- Media Buying
- Digital Marketing
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
ITllect is a premier digital agency where intelligent design meets high-performance growth. Based in Plantation, Florida, we provide brands nationwide with a technical edge through custom web development and multi-channel marketing. Our expertise spans expert SEO, Paid Media, E-commerce optimization, and...
Top Services:
- Web Design
- eCommerce Development
- Web Development
- Media Buying
- Digital Marketing
- Show more
- Location
- Plantation, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Talexy is a senior living marketing agency helping assisted living and memory care communities attract more qualified families, increase occupancy, and reduce reliance on costly referral agencies. Through targeted advertising, SEO, AI search visibility, website development, and lead generation, we help...
Top Services:
- Digital Marketing
- PPC
- SEO
- Media Buying
- WordPress Website Design
- Show more
- Location
- Delaware, Ohio
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
Media Buying Agencies by City
Media Buying Agencies by State
Popular Services
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
Media Buying Agency FAQs
What services do media buying agencies in the United States provide?
These types of agencies help brands with:
- Performance-focused digital campaigns: High-demand campaigns across Meta, TikTok, YouTube, Search, and CTV, prioritizing short-form video and measurable, creative-led performance.
- Full-funnel paid media tied to creative-led campaigns: Roughly 60% to 70% of clients bundle creative and media for faster cycles, fewer handoffs, and performance-built creative.
- Programmatic and CTV packages: Growing rapidly, with challenger brands investing $15K to $150K per month for scalable reach, automated targeting, and measurable lift.
- Paid social advertising: Cross-platform campaigns delivering 1% to 2% average conversion rates, with top performers exceeding 3% on Meta and TikTok.
- Audience & competitive analysis: Audience research and competitor benchmarking to guide budget allocation and identify the highest-ROI channels.
- Analytics & performance reporting: Real-time KPI tracking, A/B testing, and optimization across impressions, CPM, CTR, conversions, ROAS, and attribution paths.
How much do media buying services in the US cost?
Most media buying agencies charge between $100 and $150 per hour. They rely on a mix of retainers, spend-based fees, and setup costs, depending on scope and complexity.
These numbers are based on industry research and expert insights from Colormatics:
| Fee Type | Typical Cost Range | Notes |
| Monthly retainer | $1,500 to $10,000 | Based on complexity and channel mix |
| % of media spend | 10% to 20% | Scales with spend and performance scope |
| One-time setup fee | $1,500 to $3,000 | Tracking, pixels, dashboards, QA |
| Hourly rate | $100 to $150+ | Specialized strategy or audits |
Beyond agency fees, overall campaign budgets vary significantly based on scale, channels, and timelines. The table below outlines common budget ranges for different types of media buying engagements.
| Campaign Type | Budget Range | Typical Scope |
| Pilot campaigns | ~$25,000 | 1 to 2 platforms, short run |
| Integrated campaigns | $50,000 to $300,000 | Multi-channel, performance tracking |
| Large/national campaigns | Up to $500,000 | 12 to 24 weeks, heavy media mix |
When can clients expect ROI from paid media campaigns?
ROI timelines vary by channel based on learning cycles, inventory dynamics, and optimization requirements. This table outlines when early performance signals usually appear and when results tend to stabilize.
| Channel | Early Signals | Stable Performance |
| Paid social | 7 to 21 days | 30 to 45 days |
| Google Search | 3 to 10 days (with volume) | 8 to 12 weeks |
| YouTube | 5 to 10 days | 3 to 4 weeks |
| CTV/Programmatic | 4 to 8 weeks | 10 to 12 weeks |
What are the typical timelines for media buying projects from planning to launch?
Project timelines depend on campaign scale, creative complexity, and channel mix. These are typical expectations from strategy and setup through launch and ongoing optimization.
| Campaign Size | Planning & Setup | Build & QA | Optimization Cadence | Total Timeline |
| Small-scale | 1 to 2 weeks | 3 to 5 days | Weekly | 4 to 8 weeks |
| Mid-size | 2 to 3 weeks | 1 week | 2-3× weekly | 8 to 12 weeks |
| Large/Multi-channel | 3 to 5 weeks | 1 to 2 weeks | Daily | 12 weeks to 6 months |
What KPIs should your business track when working with these agencies?
When working with a media buying agency in the US, KPIs should be selected to reflect both media efficiency and business impact, ensuring performance is measured beyond surface-level engagement.
Key KPIs to monitor include:
- Impressions, reach, frequency, and CPM to assess delivery efficiency and audience exposure
- Click-through rate (CTR), cost per click (CPC), engagement rate, and video completion rate to evaluate creative and audience relevance
- Conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), and customer acquisition cost (CAC) to measure profitability and scalability
- Attribution coverage, assisted conversions, and incrementality to understand paid media’s true contribution across channels
- Budget pacing, spend utilization, and testing velocity to gauge operational discipline and optimization effectiveness

















































