We connect directly to ad accounts via API, extract performance data, and run it through a diagnostic framework. The output is a Chaos Index score (0 to 10) measuring structural health, an estimated recoverable spend figure, and prioritised prescriptions with confidence levels.
Six health signals: Learning Phase Health, Creative Concentration, Budget Concentration, Pixel Signal Health, Audience Overlap, and Attribution Integrity.
The median recoverable waste across diagnosed accounts is £22,967 per month.
Three tiers:
- Account Diagnosis (Free): 30-minute live review. We identify the top 3 issues on the call. For accounts spending £3,000+/month.
- Full Diagnosis (£997): 14-page clinical report, campaign-by-campaign breakdown, real API data, fake conversion detection, waste quantification, 7-step prescription, strategy call with founder, 60-day guarantee.
- Treatment (Custom): Full-service monthly management including monitoring, weekly rebalancing, creative testing, monthly reports, and dedicated portal.



