Apex Software Engineering is a three-person software studio in Austin, Texas. Since 2020 we have built websites, Shopify stores and business automation for small businesses that need something better than a template but don't want an agency retainer.
Founder Alex Abushanab (MBA, CISA) has engineered software for Mastercard, Ulta Beauty, KPMG and NativePath. Our recent work includes a Shopify store for Almaza Fine Jewelry that reprices gold pieces from the live gold market, a website for Lana Salon Suites in Lexington, Kentucky that shows live suite availability and sends leads straight to the owner, and automated billing reminders for Lifstyl Real Estate.
How we work: every project is quoted as a fixed price in writing before work starts. New websites start at $3,000. After launch, the $100/month Website Care Plan covers hosting, security, content updates and Google Business Profile upkeep. Clients own their domain, code, hosting and analytics, so they can leave at any time with everything they paid for.



