GumGum

Advertising That Resonates, Built for Your Audience

Remote Company, Santa Monica, California 90291, United States

https://gumgum.com

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GumGum Overview

Year Founded: 2008

Employees: 250 - 499

Minimal Budget: Inquire

Average Hourly Rate: Inquire

GumGum combines contextual intelligence, creative technology, and attention analytics to engage audiences with meaningful ads that respect privacy. Its proprietary AI enginethe Mindset Graphaligns messaging with real-time emotional and contextual triggers, helping marketers deliver ads "when audiences are in the moment." As part of the GumGum Platform, it unifies three product lines: Contextual targeting, Attention measurement, and Creative ad formats.

The companys sustainable ad tech infrastructure sets a new standard for performance and efficiency: generating just 0.48g CO2e per impressiona massive reduction compared to industry averages. In programmatic ads, GumGum achieves a carbon intensity nearly 85% more efficient than benchmarks; in direct-sold ads, it improves efficiency by around 90%.

Founded in 2008 and headquartered in Santa Monica, GumGum has built a presence across North America, Europe, Asia, and Australia, with more than 400 employees and annual growth traction that includes handling over $1billion in ad spend globally. Leveraging acquisitions like Just Premium and Playground XYZ, the company maintains leadership in contextual and attention-driven advertising.