Hi I'm Monica Kovach. After completing a Master's in Art Therapy and Counseling, I began working as a therapist in my home state of Michigan. After a few years, I experienced severe burnout and transitioned from therapy to virtual coaching.

Suddenly, I was a business owner, and I had to start marketing myself in order to get clients and pay the bills. To say I was out of my depth would be an understatement. I thought the degree and credentials I spent half of a decade collecting would speak for themselves. Spoiler alert: they didnt.

I had to learn the things that we didnt learn in grad school the hard way; how to talk about counseling and coaching in ways that people understand, how to price and package services, and how to design a website that stands out from the crowd and books clients automatically.