MSL

MSL

We influence. We impact.

Johannesburg & Cape Town: Registered address: 1st Floor, Silver Stream Business Park, 10 Muswell Drive, Bryanston, 2191 Physical address Cape Town: 5TH Floor Harrington House, 50 Harrington Street, Cape Town, 8001, Johannesburg, 8001, South Africa

MSL Overview

Number of Employees
50 - 99
Minimal Budget
$1,000 - $10,000
Average Hourly Rate
$68/hr
Year Founded
2009
We seek out the places that build Influence and deliver the Impact that our clients desire. We are MSL South Africa. A PR-led, creative communications agency with diverse skills and perspectives. We create stories, content and experiences that transform the way people think, feel and behave. We influence. We impact. And we do it fearlessly - across Africa.

Our four core PR capabilities:

-PR & Communications Strategy: Driven by Insights + Analytics

-Media + Influencer Relations

-Multimedia Content (incl. media releases)

-Reputation Management
Headquarters
Johannesburg & Cape Town: Registered address: 1st Floor, Silver Stream Business Park, 10 Muswell Drive, Bryanston, 2191 Physical address Cape Town: 5TH Floor Harrington House, 50 Harrington Street, Cape Town, 8001, Johannesburg, 8001, South Africa

Areas of Expertise

  • PR Expertise
PR Expertise
PR Expertise
  • Corporate Communication
  • Crisis Management
  • Event Management
  • Investor Relations
  • Online Reputation Management
  • Public Affairs

MSL Portfolio

  • MSL - Old Mutual Money Account Launch
    Digital Marketing
    Old Mutual Money Account Launch
  • MSL - Business/Partners: Square Peg Movement (Gold Winner)
    Digital Marketing
    Business/Partners: Square Peg Movement (Gold Winner)
  • MSL - Schroders
    Digital Marketing
    Schroders
  • MSL - Dunkin' Donuts South Africa launch
    Digital Marketing
    Dunkin' Donuts South Africa launch
  • MSL - Dunkin' Donuts South Africa launch
    Digital Marketing
    Dunkin' Donuts South Africa launch
  • MSL - Obama Foundation
    Digital Marketing
    Obama Foundation
  • Sakuntala Rattanasriampaipong

    Sakuntala Rattanasriampaipong

    Marketing Executive at Tourism Authority of Thailand

    Digital Marketing Campaigns
    Project Type: Digital Marketing
    Review Date: 16 November, 2023
    Sakuntala Rattanasriampaipong, Marketing Executive at the Tourism Authority of Thailand, commends MSL as an enthusiastic, efficient, and dedicated partner. She is satisfied with the results of the Mythai interactive cooking campaigns and the successful Lux Fam trip involving top South African influencers. Rattanasriampaipong values MSL's experience and keen understanding of her target audience and needs, which has increased engagement and enhanced the Amazing Thailand brand. (Source: 3rd Party Review Platform)
    Rating:
    • Work Quality:
    • Timely Delivery:
    • Responsiveness:
    • Overall Costs:
    • Your Satisfaction:
    • Willing To Refer:
  • Natalie Toner

    Natalie Toner

    National Marketing Manager at Mazars South Africa

    PR management
    Project Type: Public Relations
    Review Date: 6 November, 2023
    Natalie Toner, National Marketing Manager at Mazars South Africa, has entrusted her company's PR efforts to MSL for the past six years. She lauds MSL's exceptional PR management. Toner praises the agency's adept event planning and proactive approach. According to Toner, the partnership with MSL has enabled Mazars South Africa to build relationships with media and journalists, and she looks forward to a bright future working together. (Source: 3rd Party Review Platform)
    Rating:
    • Work Quality:
    • Timely Delivery:
    • Responsiveness:
    • Overall Costs:
    • Your Satisfaction:
    • Willing To Refer:
  • Michael Eichstadt

    Michael Eichstadt

    Assistant Brand Manager at Jungle

    Reputation Management Services
    Project Type: Reputation Management
    Review Date: 30 October, 2023
    Michael Eichstadt, Assistant Brand Manager at Jungle, highlighted the importance of partnering with agencies that share Jungle's vision, passion, and commitment to excellence. He praised MSL for its keen understanding of Jungle's loyal fanbase and proactive approach to bringing opportunities to life. Eichstadt noted that with MSL's contributions, Jungle experienced significant growth, and he anticipated more success in the future. (Source: 3rd Party Review Platform)
    Rating:
    • Work Quality:
    • Timely Delivery:
    • Responsiveness:
    • Overall Costs:
    • Your Satisfaction:
    • Willing To Refer:

MSL Team Bios

  • MD: Johannesburg
    Samantha Presbury
    MD: Johannesburg
    +20 years’ experience in strategic PR & communications: B2B and B2C client campaigns. Formerly the Head of Communications for Dimension Data, Samantha has extensive experience in the corporate, technology and financial services sectors, creating PR strategies for brands such as Neotel, Samsung etc.
  • MD: Cape Town
    Gavin Etheridge
    MD: Cape Town
    +17 years’ experience in strategic PR & communications in the B2B / B2C arenas. Specialisation in PR strategy development, conceptualising and activating integrated campaigns - to date includes MWEB, Turkish Airlines, Samsung and Old Mutual. Multi-award winner.
  • Director
    Cara Kruger
    Director
    +10 years’ experience in integrated communications and strategic public relations. Cara specialises in the development and roll out of communications campaigns in both the consumer and B2B spaces. Her extensive PR experience has seen her activate PR campaigns for, among others, Old Mutual and Cipla
  • SAM
    Kuhle Mkize
    SAM
    +6 years’ industry experience, Kuhle has amassed an extensive media relations database, activating projects in South Africa for brands such as Old Mutual, PPS and Fedgroup. Her African PR campaign experience includes campaigns for, among others, Cipla, DHL, Mazars and Samsung.
  • Director
    Sergio Dos Santos
    Director
    With +10 years’ experience in positioning some of South Africa’s largest brands, Sergio remains passionate about delivering integrated campaigns for his clients, with a focus on through-the-line impact. Xxperience includes working with brands in both the B2B and consumer spaces: Neotel, Nando’s etc.

MSL Clients

  • Momentum
  • Old Mutual Elite
  • Business/Partners
  • Schroders
  • Nando's
  • Mango Airlines
  • CDH
  • Sanlam and Business/Partners EOY
  • Cipla
  • Mazars

MSL Awards

  • Gold PR PRISM Award: Business Partners
  • Gold PR PRISM Award: Dunkin' Donuts SA launch
  • Gold PR PRISM Award: EOY 2016
  • Holmes Report African Agency of the Year 2014
  • Silver PRISM Award: Turkish Airlines 2016