MSL

We influence. We impact.
Johannesburg & Cape Town: Registered address: 1st Floor, Silver Stream Business Park, 10 Muswell Drive, Bryanston, 2191 Physical address Cape Town: 5TH Floor Harrington House, 50 Harrington Street, Cape Town, 8001, Johannesburg, 8001, South Africa
http://www.mslgroup.co.za

MSL Overview

Number of Employees
50 - 99
Minimal Budget
$1,000 - $10,000
Average Hourly Rate
$68/hr
Year Founded
2009
We seek out the places that build Influence and deliver the Impact that our clients desire. We are MSL South Africa. A PR-led, creative communications agency with diverse skills and perspectives. We create stories, content and experiences that transform the way people think, feel and behave. We influence. We impact. And we do it fearlessly - across Africa.

Our four core PR capabilities:

-PR & Communications Strategy: Driven by Insights + Analytics

-Media + Influencer Relations

-Multimedia Content (incl. media releases)

-Reputation Management

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PR Expertise
PR Expertise
  • Corporate Communications
  • Crisis Management
  • Event Management
  • Investor Relations
  • Online Reputation Management
  • Public Affairs

MSL Portfolio

MSL - Old Mutual Money Account Launch
Digital Marketing
Old Mutual Money Account Launch
MSL - Business/Partners: Square Peg Movement (Gold Winner)
Digital Marketing
Business/Partners: Square Peg Movement (Gold Winner)
MSL - Schroders
Digital Marketing
Schroders
MSL - Dunkin' Donuts South Africa launch
Digital Marketing
Dunkin' Donuts South Africa launch
MSL - Dunkin' Donuts South Africa launch
Digital Marketing
Dunkin' Donuts South Africa launch
MSL - Obama Foundation
Digital Marketing
Obama Foundation

MSL Reviews


Reviews from DesignRush are available on this profile.
MSL been an incredible asset to our company, providing us with excellent service and value. Thanks to their expertise in the industry, we’ve been able to expand our reach and further awareness on our products and services. Their team has gone above and beyond to guide us in positioning ourselves in the market and their dedication to our success is truly impressive. Thank you MSL, for all that you do. "
Project Name: Reputation Management Services
Project Type:
Reputation Management
Company size:
-
Industry:
-
Having worked with MSL in various capacities, I value them greatly as a world-class agency partner for Justine and Avon South Africa. Their professionalism and ability to integrate with other agencies makes them a dream to work with. I can trust them to support our business and come up with fun, relevant ideas that not only grow our share of voice but also care for our influencer activity and online presence. "
Project Name: Reputation Management Services.
Project Type:
Reputation Management
Company size:
-
Industry:
-
Enthusiastic, efficient and effective. We are satisfied with the results of the Mythai interactive cooking campaigns and the lux fam trip that involved some of South Africa’s top influencers. It’s been captivating working with an experienced team who understands our target audience and needs. Together, we have grown mass engagement and developed the Amazing Thailand brand to be even more Amazing! "
Project Name: Digital Marketing Campaigns
Project Type:
Digital Marketing
Company size:
-
Industry:
-
We have entrusted the PR component of our marketing efforts to the team at MSL, which, for the past 6 years, has done an exceptional job of managing the way that Mazars is perceived in the media. They are adept at planning ahead for key events that we can leverage as a firm, but also proactive in their approach, which has opened up opportunities for us to talk about important issues that concern businesses across the board. Through partnership with them we have built relationships with key media and journalists that we return to again and again. We have high hopes for our partnership with MSL and look forward to working with them into the future. "
Project Name: PR management
Project Type:
Public Relations
Company size:
-
Industry:
-
Jungle is a well-known and well-loved South African brand. At over 100 years old, most South Africans will have a Jungle story. As a team we look to partner with agencies who share our vision, our passion and our value for excellence in everything we do. MSL has consistently demonstrated a keen understanding of Jungle and Jungle brand fans. We’ve especially enjoyed MSL’s proactive approach in bringing opportunities to life. With the MSL team’s contribution, our beloved South African brand has moved from strength to strength and we look forward to seeing what lies ahead. "
Project Name: Reputation Management Services
Project Type:
Reputation Management
Company size:
-
Industry:
-

MSL Team Bios

MD: Johannesburg
Samantha Presbury
MD: Johannesburg
+20 years’ experience in strategic PR & communications: B2B and B2C client campaigns. Formerly the Head of Communications for Dimension Data, Samantha has extensive experience in the corporate, technology and financial services sectors, creating PR strategies for brands such as Neotel, Samsung etc.
MD: Cape Town
Gavin Etheridge
MD: Cape Town
+17 years’ experience in strategic PR & communications in the B2B / B2C arenas. Specialisation in PR strategy development, conceptualising and activating integrated campaigns - to date includes MWEB, Turkish Airlines, Samsung and Old Mutual. Multi-award winner.
Director
Cara Kruger
Director
+10 years’ experience in integrated communications and strategic public relations. Cara specialises in the development and roll out of communications campaigns in both the consumer and B2B spaces. Her extensive PR experience has seen her activate PR campaigns for, among others, Old Mutual and Cipla
SAM
Kuhle Mkize
SAM
+6 years’ industry experience, Kuhle has amassed an extensive media relations database, activating projects in South Africa for brands such as Old Mutual, PPS and Fedgroup. Her African PR campaign experience includes campaigns for, among others, Cipla, DHL, Mazars and Samsung.
Director
Sergio Dos Santos
Director
With +10 years’ experience in positioning some of South Africa’s largest brands, Sergio remains passionate about delivering integrated campaigns for his clients, with a focus on through-the-line impact. Xxperience includes working with brands in both the B2B and consumer spaces: Neotel, Nando’s etc.

MSL Clients

Momentum
Old Mutual Elite
Business/Partners
Schroders
Nando's
Mango Airlines
CDH
Sanlam and Business/Partners EOY
Cipla
Mazars

MSL Awards

Gold PR PRISM Award: Business Partners
Gold PR PRISM Award: Dunkin' Donuts SA launch
Gold PR PRISM Award: EOY 2016
Holmes Report African Agency of the Year 2014
Silver PRISM Award: Turkish Airlines 2016