Johannesburg & Cape Town: Registered address: 1st Floor, Silver Stream Business Park, 10 Muswell Drive, Bryanston, 2191 Physical address Cape Town: 5TH Floor Harrington House, 50 Harrington Street, Cape Town, 8001, Johannesburg, 8001, South Africa
MSL Overview
Number of Employees
50 - 99
Minimal Budget
$1,000 - $10,000
Average Hourly Rate
$68/hr
Year Founded
2009
We seek out the places that build Influence and deliver the Impact that our clients desire. We are MSL South Africa. A PR-led, creative communications agency with diverse skills and perspectives. We create stories, content and experiences that transform the way people think, feel and behave. We influence. We impact. And we do it fearlessly - across Africa.
Our four core PR capabilities:
-PR & Communications Strategy: Driven by Insights + Analytics
-Media + Influencer Relations
-Multimedia Content (incl. media releases)
-Reputation Management
Our four core PR capabilities:
-PR & Communications Strategy: Driven by Insights + Analytics
-Media + Influencer Relations
-Multimedia Content (incl. media releases)
-Reputation Management
MSL Services
Areas of Expertise
- PR Expertise
PR Expertise
PR Expertise
- Corporate Communication
- Crisis Management
- Event Management
- Investor Relations
- Online Reputation Management
- Public Affairs
MSL Portfolio
- Digital MarketingOld Mutual Money Account Launch
- Digital MarketingBusiness/Partners: Square Peg Movement (Gold Winner)
- Digital MarketingSchroders
- Digital MarketingDunkin' Donuts South Africa launch
- Digital MarketingDunkin' Donuts South Africa launch
- Digital MarketingObama Foundation
MSL Reviews
Submit a review- Digital Marketing CampaignsProject Type: Digital MarketingReview Date: 16 November, 2023Sakuntala Rattanasriampaipong, Marketing Executive at the Tourism Authority of Thailand, commends MSL as an enthusiastic, efficient, and dedicated partner. She is satisfied with the results of the Mythai interactive cooking campaigns and the successful Lux Fam trip involving top South African influencers. Rattanasriampaipong values MSL's experience and keen understanding of her target audience and needs, which has increased engagement and enhanced the Amazing Thailand brand. (Source: 3rd Party Review Platform)Rating:
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- PR managementProject Type: Public RelationsReview Date: 6 November, 2023Natalie Toner, National Marketing Manager at Mazars South Africa, has entrusted her company's PR efforts to MSL for the past six years. She lauds MSL's exceptional PR management. Toner praises the agency's adept event planning and proactive approach. According to Toner, the partnership with MSL has enabled Mazars South Africa to build relationships with media and journalists, and she looks forward to a bright future working together. (Source: 3rd Party Review Platform)Rating:
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- Reputation Management ServicesProject Type: Reputation ManagementReview Date: 30 October, 2023Michael Eichstadt, Assistant Brand Manager at Jungle, highlighted the importance of partnering with agencies that share Jungle's vision, passion, and commitment to excellence. He praised MSL for its keen understanding of Jungle's loyal fanbase and proactive approach to bringing opportunities to life. Eichstadt noted that with MSL's contributions, Jungle experienced significant growth, and he anticipated more success in the future. (Source: 3rd Party Review Platform)Rating:
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MSL Team Bios
- Samantha PresburyMD: Johannesburg+20 years’ experience in strategic PR & communications: B2B and B2C client campaigns. Formerly the Head of Communications for Dimension Data, Samantha has extensive experience in the corporate, technology and financial services sectors, creating PR strategies for brands such as Neotel, Samsung etc.
- Gavin EtheridgeMD: Cape Town+17 years’ experience in strategic PR & communications in the B2B / B2C arenas. Specialisation in PR strategy development, conceptualising and activating integrated campaigns - to date includes MWEB, Turkish Airlines, Samsung and Old Mutual. Multi-award winner.
- Cara KrugerDirector+10 years’ experience in integrated communications and strategic public relations. Cara specialises in the development and roll out of communications campaigns in both the consumer and B2B spaces. Her extensive PR experience has seen her activate PR campaigns for, among others, Old Mutual and Cipla
- Kuhle MkizeSAM+6 years’ industry experience, Kuhle has amassed an extensive media relations database, activating projects in South Africa for brands such as Old Mutual, PPS and Fedgroup. Her African PR campaign experience includes campaigns for, among others, Cipla, DHL, Mazars and Samsung.
- Sergio Dos SantosDirectorWith +10 years’ experience in positioning some of South Africa’s largest brands, Sergio remains passionate about delivering integrated campaigns for his clients, with a focus on through-the-line impact. Xxperience includes working with brands in both the B2B and consumer spaces: Neotel, Nando’s etc.
MSL Clients
- Momentum
- Old Mutual Elite
- Business/Partners
- Schroders
- Nando's
- Mango Airlines
- CDH
- Sanlam and Business/Partners EOY
- Cipla
- Mazars
MSL Awards
- Gold PR PRISM Award: Business Partners
- Gold PR PRISM Award: Dunkin' Donuts SA launch
- Gold PR PRISM Award: EOY 2016
- Holmes Report African Agency of the Year 2014
- Silver PRISM Award: Turkish Airlines 2016