Our communications programs focus on building authority for our clients' people, establishing credibility for their companies and products, spotlighting their networks, and demonstrating momentum.
- Venture-backed startups generally begin working with us in the late-Seed to Series A stages, and we've continued on with companies all the way through Series F.
- The IT services and consulting companies we work with (think software development, MSSPs, digital transformation, and UX) typically have 50+ employees and a national presence.
- Hard-tech innovators (which are, to be certain, often venture-backed) typically come to us when they're pre-product, with active efforts to launch pilot programs with larger partners and customers.
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These sales cycles take so long because our clients are selling solutions that are 1) not cheap and 2) transformative.Â
This means that a client's prospective customer has to have complete trust in them.
That's why our PR and content programs focus first and foremost on building that trust, with an emphasis on the following pillars:Â
- We establish credibility for our clients through case studies, awards, product reviews, and company profiles.
- We grow authority by spotlighting their peoples thought leadership via speaking opportunities, podcast interviews, contributed articles, research reports, and blog posts.
- We spotlight their networks of customers and partners.
- We build momentum for them with a steady stream of PR wins and content that show they execute at a high level.
