We worked with the folks at SmashBrand in 2025 for logo and artwork updates for our top product. They were able to take an analytical approach and output--through much testing and a thorough revision process--superior graphics and concepts for our product packaging and overall company branding. We have modernized and streamlined our look and feel with the help of SmashBrand. Early feedback has been positive. We hope the long-term impact will be great. "Project Name: Branding Refresh
I’ve worked with dozens of design and strategy agencies throughout my career and SmashBrand’s approach is completely unique. They take a quantitative approach to packaging that aligns the most important purchase drivers with the consumer target, and designs around those. They have absolutely transformed our business and are always my first call when I have brand strategy needs. "Project Name: Our business transformation
Kevin Smith has founded and scaled eCommerce and retail brands distributed through major retailers from Walmart to GNC, including nutrition brands generating more than $50 million in revenue.
Christy Lebor brings two decades of experience from Kraft, PepsiCo, Unilever, and JBS, spanning new brand launches, legacy product refreshes, and global food and beverage innovation.
Magdalena Travis specializes in brand identity and packaging systems for consumer brands, with nearly two decades in design. She uses consumer test results to guide each design toward stronger performance at shelf.
