Market better, mark it done

3445 Peachtre Rd, Suite 600, Atlanta, Georgia 30326, United States

WhatCounts Overview

Number of Employees
Under 49
Minimal Budget
$1,000 - $10,000
Average Hourly Rate
Year Founded
WhatCounts is committed to helping you achieve your business goals and maximize revenue. 
Our team of designers, strategists, deliverability experts, coders, and implementation specialists are ready and willing to join the ranks and act as an extension of your team.
Whether you’re looking for help on a specific project or just looking for ongoing assistance, we’re here to help.
Expertise to fit your key business needs
To give you an idea of the projects within our wheelhouse, here is what our team of experts is capable of:
Creative design and copywriting
Landing page creation and optimization​
Ongoing campaign analysis and reporting
Development or optimization of email programs​
ROI analysis
Day-to-day campaign management and deployment
Creation and deployment of marketing automation programs
Strategic guidance and leadership
Program optimization
On-site consulting visits
Marketing calendar development and execution
Preference site design, development, and optimization
3445 Peachtre Rd, Suite 600, Atlanta, Georgia 30326, United States

WhatCounts Services

  • Graphic Design
  • Digital Marketing For Financial Services
  • Digital Marketing
  • Content Marketing
  • Email Marketing
  • eCommerce Marketing

WhatCounts Team Bios

  • President
    Daniel Caplin
    Daniel Caplin is a seasoned executive in both startups and publicly traded companies.His diverse work experience has led to his current role as President of WhatCounts, an email and marketing automation company. Mr. Caplin is also a member of the management team at OSG Marketing Solutions.
  • Chief Customer Officer
    Erika Putinsky
    Chief Customer Officer
    With a sharp eye for efficiencies and streamlining cross functional collaborations, Erika sources, secures and sustains the high impact partnerships that generates buzz for clients. She brings years of experience producing project management solutions for clients.
  • Creative Director
    Buffi Aguero
    Creative Director
    Connecting her business sense and creative capabilities, Buffi has established herself as a leader in the Atlanta creative community. Her strengths include conceptual design, typography, print, and creative problem solving, as well as staff and client management.

WhatCounts Clients

  • Costco
  • Navy Federal Credit Union
  • Regions Bank
  • Soccer.com
  • New Era
  • Motor Trend
  • Cumulus Media
  • South Star Energy
  • Consumer Cellular
  • Fox News
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