Not all agencies are created equal.
That goes for digital agencies as it does for web design agencies and marketing agencies.
Some digital agencies only have experience in certain niches and industries. Others might only specialize in a certain, limited number of services. And some, well, some just aren’t as effective and successful as you’d hope.
But what makes for a winning digital design agency? What sets the best digital agencies apart from the competition?
The best digital agencies are full of robust talent, extreme expertise and a passion for growth and creativity. The best digital agencies in the U.S. and across the globe are experienced, ambitious and ready to sink their teeth into your project.
What Are The Best Digital Marketing Companies In The World?
There are a number of fantastic digital agencies out there. But what makes an agency the best in the world is highly dependant on what you and your brand are looking for.
There are a number of factors that determine whether or not an agency is the right one for you — we’ve discussed that in the section before.
But to determine what makes an agency the best in the world, it’s important to take into account a few things.
How Much Do The Top Advertising Agencies Cost -- And Are They Worth It?
One of the first things to take into consideration is cost. A great agency will fall well within your budget. Because the costs for services varies from service to service, there is no solid number to give you that perfectly captures the right cost.
That’s why it is so subjective. But the perfect digital agency will meet your price points and won’t surprise you with any unspecified costs later down the line.
It’s important you keep your budget in mind when working towards finding the best agency in the world in the eyes of your brand.
Your Business Needs Will Help You Find The Best Agency
It’s also dependant on services. Digital agencies offer a number of very different services. All are important, and all are essential for a strong, robust brand.
But if you’re looking for more digital development help in the form of an app and responsive design, and the agency focuses mainly on branding and marketing, then you’re out of luck.
Your winning agency will provide the exact services you’re looking for and will have extensive experience with successful campaigns.
Seeking Out Successful Results Will Lead You To The Best Marketing Companies
Another thing that makes the best digital agencies truly the best is their ability to meet deadlines, reach goals and drive tangible results.
These are results that you have made a priority and results that the experts at these agencies have outlined as important and reachable.
After all, what’s the point in enlisting the help of these professionals if their work isn’t going to end with something you can see on the other end. Whether you’re looking for increased conversions, higher web traffic numbers or longer browsing sessions, the best digital agencies have a proven track record and will be able to meet your goals with ease.
How A Top Digital Advertising Agency Secures Results & Stays On Top Of Emerging Trends
The Best Digital Agencies Utilize Top Talent & Invest In Effective Teamwork
One of the biggest benefits of enlisting the help of a digital agency is widening your access to top talent across the world. The best digital ad agencies often have global offices and draw top designers, brand experts, and marketers.
In addition to a robust network of skillful creatives and business experts, digital agencies also house industry experts that are well-versed in the best practices of e-commerce businesses, service-based companies and more.
Access to top talent allows digital agencies to curate successful teams, unlocking more innovation, better ideas and lucrative campaigns. These result in better success rates for clients. Although your internal team may have great initial ideas, a crafted team of experts will be well-versed in bringing those concepts (and more!) to fruition.
Fifty-seven percent of businesses think outsourcing projects ultimately enables a better “focus on the core business.”
So, it may seem counterintuitive to hire an additional team for online projects, but in fact, a digital agency could be the best thing for your overall business.
People who work at top digital agencies are surrounded by intelligent and talented colleagues. This culminates in unique and compelling ideas for all clients. Whether it’s an individual team, department, or the firm at large, teamwork is constant and evokes innovation.
With a large mix of designers, marketers, business professionals and industry experts, digital agencies have many people contributing to an ever-growing pool of ideas, trends and general best practices.
What’s more? These experts also work directly with many clients, resulting in additional collaboration on several similar projects. This enables digital agencies to research and cultivate new ideas, observe the trends other big businesses are implementing, and utilize them in other projects.
When you contract a small team of experts from an expert digital advertising agency your employees will be able to focus on their own roles within the company. This streamlines projects and enables internal employees to stay in their own lane of expertise without allowing new initiatives to falter.
Top Digital Agencies
Top-Rated Digital Media Companies Maintain An Organized, Goal-Oriented Roadmap
Marketers who draft and report on their strategy are up to 538 percent more successful. But this strategy is more than just a few timelines and a general idea. Enter: A roadmap, or a clearly defined guideline of your goals, set forth by a digital advertising agency.
Unlike a process or agenda — which details the who and when of a digital strategy — a roadmap outlines how you’re going to achieve your goals.
Because digital ad agencies initially take time to understand your users, online presence and general business goals, their roadmaps will likely be much more detailed. They'll be significantly more actionable and, thus, provide better results for your brand’s bottom line.
In the 1960s, Dr. Edwin Locke performed a study that challenged one group of individuals to “do their best” and another to “beat their best time.”
His research found that people who had specific, concrete goals performed better 90 percent of the time.
The idea of implementing actual, numbers-based goals should be utilized in business as well. And a leading digital marketing agency can help. Through research and expertise, an outsourced team of experts will be able to hone a set of progressive yet achievable goals for your business. These objectives, coupled with a strategic roadmap, will breed success for clients.
The Best Ad Agencies Have Access To Top Tools
Digital agencies have direct access to top tools that allow them to acquire information, conduct research, design amazing products and produce marketing campaigns. By staying privy to this information, the best digital agencies can stay on top of what customers crave, and ultimately produce user-centric and personalized projects that will improve a business’s bottom line.
Many of these tools, such as Buzzsumo, give them real-time insight into content that performs well online, trending topics and social media influencers that consumers are following closely.
Others allow experts to analyze those trends to determine the ones that will be the most lucrative for a client’s particular needs. These tools prove beneficial to businesses. 88 percent of marketers saw measurable increases with personalized digital marketing efforts.
Successful Digital Strategies Focus On Users
The best trends are those that focus on users. Whether it’s a functional website or a cohesive brand identity, keeping the customer’s wants and needs at the forefront of every decision is the best trend any digital agency can follow.
“The main thing for both designers and the client to remember is that we aren’t designing for ourselves. Businesses and designers need to talk to consumers and learn as much information as possible from them — how they shop, how they look for products, and so on,” says Tatyana Khamdamova, head of design at Blue Fountain Media.
“They need to create the best user journey possible to achieve the goals that the company has.”
Top Digital Marketing Firms Practice, Practice, Practice
Digital agencies stay on top of the latest trends because they work non-stop in the digital space. Many top agencies also offer special in-house seminars, career growth workshops, and information on the latest courses, certifications, and conventions that update any employee’s working knowledge.
So, inevitably, digital agencies and their employees will learn about the newest tools or experiment with the latest trends that are set to innovate the digital space and improve their clients’ bottom lines.
Just like the way to get to Carnegie Hall is “practice, practice, practice,” the same mantra rings true for any professional service. The fact is, the best digital agencies are constantly working with new and exciting clients of all sizes and various projects across multiple channels, and this practice propels them closer to perfection.
A Digital Media Agency Will Add Value To Your Brand
What makes a great digital agency depends on what you want out of it. It depends on what you’re looking for, what you’re willing to pay and what your own objectives are.
But there’s no doubt that these digital agencies add immense value to your brand. And here’s how.
Online Marketing Firms Use Consumer Research To Craft A Winning Brand Identity
Digital agencies have access to top tools and new resources. This allows them to gather and analyze targeted information, such as marketing analytics, audience demographics, industry research to survey tools.
Digital firms are also able to audit your online presence to see how and when you’re capturing consumers and where you can improve. This research is especially important in creating a roadmap for any creative projects down the road.
The best digital agencies in the world are well-versed in designing campaigns or projects that are beautiful, but ultimately consistent and user-friendly.
By analyzing your online footprint and fully understanding the user, a great digital ad agency will be able to design an end product that will help you achieve your business goals quickly and efficiently.
This research also helps these top digital agencies to craft a stellar brand identity that is targeting the right consumers.
Seventy-seven percent of marketers say proper branding is imperative for future business growth.
The best digital agencies in the business have specialized branding experts that can accomplish this.
A cohesive brand identity is like a professional personality; it gives consumers something to relate to on a more intimate level as they interact with your company. This makes them more likely to make a purchase and become a returning customer.
What’s more, the comprehensive research that a top team of creatives, marketers and digital advertising agency experts complete results in a recognizable brand identity. In fact, research says branding should be dictated by consumers rather than companies to ensure it is user-friendly.
Top Digital Marketing Companies Grow Your Digital Footprint & Boost Your Marketing Efforts
The best digital agencies are well-versed in developing and designing websites that put the user first. They create functional websites with high conversions and strong ROIs.
In addition, fantastic digital marketing agencies focus on creativity. This ability to hone in on a strong identity will ensure that your brand will be highly recognizable across all devices, web pages and digital platforms.
This digital growth is imperative for modern brands. After all, global e-commerce sales are expected to surpass $4.8 billion annually by 2021.
However, 38 percent of users will stop engaging with a website if the layout and design are unattractive. This means that a stunning and — most importantly — a high-functioning custom website is imperative to business growth.
The good news? Leading digital marketing agencies can build this a successful digital presence for both existing and growing brands.
This includes the ads, banners and marketing materials that you roll out across your platforms, too.
A holistic omnichannel approach to digital marketing is imperative for business growth. Digital agencies have the tools and expertise to ensure your website, print materials and marketing strategies all work together towards a common business goal.
This goal-oriented approach is key — businesses who set goals are 10 percent more successful than those who do not.
Allowing a full-service digital agency to take the lead in achieving objectives and creating cohesive projects will also cultivate a consistent brand identity. This can increase revenue by up to 23 percent.
A full-service digital agency can create a visual identity, develop website projects, implement marketing campaigns and more. By utilizing the best digital company for your needs, you’ll see effective online and offline marketing efforts, messaging and branding that are completely consistent and working together towards the same business objective.
How Your Brand Can Benefit From A Web Marketing Agency
Digital agencies offer a wide range of services that can help shape your brand identity and build a digital and physical presence that drives sales and conversions. From building a marketing strategy to creating a website and beyond — the services these agencies provide is paramount to business success.
But not all agencies are created equal. And there’s a lot to consider when deciding on an agency for all of your creative needs.
You need to first understand what you’re looking for, and you need to make sure you’re asking the right questions.
But the best digital agencies in the U.S. (and around the world) innately understand their industry and the global market as a whole. This empowers them to craft the perfect strategy tailored to your specific brand that keeps key business goals in mind.
To find the right partner digital company for your brand, explore DesignRush's comprehensive list of digital agencies above.