ysp Digital Marketing Agency

Studies show Consumers of Color are more likely to trust brands that show diversity within their website and social media posts. Making diversity a major part of any campaign will create a more compelling brand story. How is your brand doing in this area? Does your content marketing speak to your multicultural audience? We can help.   

We partner with Black, Indigenous and People of Color (BIPOC) social media influencers and video content Creators of Color whose engaging content fits specific industries to ensure a seamless introduction of your brand to their audience. BIPOC influencers are more effective than paid ads because their followers  know, like, and trust them. They have a genuine interest in the influencer's content and influencers understand their audience on a deeper level. This is very important when targeting a diverse consumer audience. 

Our team can help you by developing your social media strategy, connectiong and managing the right influencers for your industry, designing and customizing the content and imagery while monitoring the campaign and measuring the success.