Helen Guzenko Partnership Manager at Wezom

5.0★

Startup Review from Helen Guzenko

Wezom is an enterprise software development company with more than 275 specialists. We brought RGray in for startup marketing and growth marketing for a FinTech SaaS platform we had built for a client, an early stage startup with a finished product and almost no market presence. RGray started with their startup marketing foundation: market and competitor research, positioning and messaging, and a growth strategy built on three prioritized hypotheses, each with its own funnel and success metrics. They then implemented the channels: SEO, GEO for visibility inside AI search and AI assistants, PR and digital media, and paid user acquisition to test the funnels fast. Analytics and attribution were in place from the start.They also built AI into the daily marketing work: a custom multi agent system using Claude, Grok, Perplexity and Gemini for research, content production and localization, handed over with workflows, prompts and checklists. Two of the three hypotheses proved out, so we elaborated those two and their funnels. CAC started at $31 and fell to $16 by the end of the test campaign, below the industry average. The campaign brought around 2,500 activated users, which boosted revenue and gave us real data for funnel, user and product analysis. The client finished with a working acquisition system and the documentation to run it, not a set of campaigns. Project management was on time and on budget: weekly calls, a shared board with owners and deadlines, monthly reporting against the strategy metrics, same day answers. When our client's roadmap moved, they resequenced the plan in days. Most impressive: they think like product owners, not like a service agency, and they challenged our ICP and pricing assumptions correctly. One improvement: the early reports were denser than we needed, and they added an executive summary once we asked.

Jacqueline Keen Marketing Director at Horner Industrial Group

5.0★

SEO Review from Jacqueline Keen

For over ten years, our company has partnered with Sharp Guys to manage our website design and SEO strategy, and their impact on our business has been nothing short of exceptional. From the beginning, they have understood our industries unique needs and designed a website that not only looks professional but also serves as a powerful tool to connect with our customers.One of the standout qualities of Sharp Guys is their responsiveness. When we need updates or have questions, they often reply within an hour, ensuring that our digital presence remains up-to-date and competitive. Their proactive approach has saved us time and helped us stay ahead of the curve in our industry.Beyond just maintaining our website, Sharp Guys has consistently brought innovative marketing ideas to the table. A perfect example is the knife campaign: they developed a creative initiative that allowed prospects to sign up online to receive a knife, which was then personally delivered by our sales team. This campaign opened doors to hard-to-reach customers and has generated hundreds of new business opportunities over the years.Their expertise in digital advertising has also played a critical role in our growth. By setting up and optimizing our Google Ads campaigns and fine-tuning our keyword strategy, Sharp Guys has helped us steadily increase our inbound leads. The results speak for themselves: our quoted business has surpassed the million-dollar mark, proving that their approach is not just effective but also highly profitable.After a decade of working together, we can confidently say that Cody and the Sharp Guys crew is a valuable partner in our success. Their deep understanding of our industry, lightning-fast responsiveness, and innovative marketing strategies have made a significant impact on our business. We look forward to many more years of collaboration.