Standout Features:
- Clean segmentation and discovery tools
- Enhanced product customization options
- Integrated pricing and order buttons
Addressing the outdated design of Chanel’s app, Hannah Yu brought a refreshing overhaul that aligns with the brand's esteemed reputation.
The most evident change is in the user-friendly layout, which is a prime example of top-notch eCommerce app UI design. It features clean segmentation for ease of navigation and better visibility, along with intuitive discovery tools that elevate the user experience.
The revamped product pages stand out, allowing users to explore Chanel’s stylish pieces in organized categories. The new layout also incorporates pricing details and readily accessible order buttons – elements lacking from the previous design.
The novel gamification system and try-on feature enrich the brand experience and make the app extra engaging!
