Ash Ome is a brand architect, creative director, and founder of MOTIF®, a one-of-a-kind brand incubator working across fashion, luxury lifestyle, DTC, retail, and commerce.

Since 2015, he has helped shape and grow brands through strategy, identity, storytelling, digital experience, and commercial direction.

His work sits where brand building, culture, design, and commerce meet, with a strong focus on creating brands that people remember, trust, and return to.

As a judge, Ash brings an art-first but business-aware point of view, looking at how design communicates, how clearly it serves the brand, and whether it can hold attention beyond the first impression.