Beth Seitzberg is the Creative and Technical Director at cat&tonic, where she helps brands connect strategy, storytelling, and technology without losing their humanity. With over 20 years in branding and marketing, she builds emotionally intelligent brand systems that work strategically and creatively.

With a background in psychology and sociology, Beth spots the patterns most people miss. Long before AI became a buzzword, she was building knowledge bases designed to help AI sound less like a robot and more like an actual brand.

Part designer, part technologist, part creative therapist, Beth believes design deserves heart and brand voice is a superpower.