Felipe Medeiros is an award-winning creative and design director with over a decade leading creative and product teams across global brands including Apple, Nike, McDonald's, Microsoft, Gatorade, Royal Caribbean, and Marriott.

His background covers brand strategy, UX/UI, immersive experiences, and digital product development, with a consistent focus on the intersection of creativity, technology, and business growth.

He served as art director at Apple, shaping visual narratives for one of the world's most recognized brands, and currently sits on the jury at Awwwards, where he evaluates standout digital work globally. He is also the founder and creative director of Cappen, an internationally awarded digital studio recognized by Awwwards and The FWA.

What separates Felipe's approach is the alignment of creative vision with stakeholder goals, leading teams through complexity, and building experiences that earn both emotional engagement and measurable business results.