Jennifer Passas is a brand strategist and verbal identity professional based in New York City, originally from Vancouver, Canada. She holds a BA in art history from the University of Victoria and a master's in branding from the School of Visual Arts.
Currently at Interbrand, Jennifer focuses on how brands express themselves and deliver meaningful experiences, with expertise across storytelling, messaging, and tone of voice.
She has spoken at SXSW and served as a judge for the D&AD, Core 77, and SXSW creative awards, bringing a sharp verbal identity lens to the panels she joins.
