Jong Woo Si is founder and creative director of JD&Co. Creative, a design studio in New York City. In nearly two decades, he has led brand identity, packaging and campaign work for PepsiCo Design & Innovation, Chipotle, Moët Hennessy, Shake Shack, HelloFresh and DFS by LVMH.
Before founding the studio, Si worked at creative agencies on projects for St. Regis Hotels & Residences, Ralph Lauren, Salvatore Ferragamo and USA Today. His work has been recognized by Print, Fast Company, The Dieline, The One Show and Communication Arts, and he has won a National Design Award in branding and packaging.
Si teaches graphic design at the School of Visual Arts and the University of New Haven.
