"The future belongs to those with the ambition to meet it."

Lee Selsick is the founder of Next Brand, a Melbourne-based consultancy that helps businesses grow through strategy-led design.

With more than 35 years of experience across sectors including FMCG, technology, healthcare, property, and professional services, he has built a career on pairing clear strategy with design that delivers both commercial and cultural impact.

His work has been showcased on global stages such as the Football and Cricket World Cups and the Olympic Games, and he has held leadership roles with Design South Africa and the Australian Graphic Design Association (AGDA).