Paavan Bhavsar is the co-founder and head of design at SimplSo, where he focuses on building thoughtful commerce experiences for e-commerce brands.

His work centers on the belief that a website should reflect the quality of the products it represents, both in how it looks and how it functions.

With over seven years in web design, Paavan partners with founders and marketing leaders to create intuitive, visually polished interfaces that simplify the shopping journey and lift conversions.

His approach is rooted in user-centered design, with a strong emphasis on typography, systems, and the small details most people never notice.