Paul J. Scott is the chief website strategist and founder of GoingClear, a Boston-based digital agency he launched in 2001. He has worked with hundreds of B2B companies as lead website strategist, overseeing redesigns, development projects, and post-launch digital campaigns.

He created the G³ Framework, GoingClear's approach to building websites that drive growth through smart design, development, and optimization. Paul holds certifications from Harvard Business School's Digital Marketing Strategy program and MIT's Digital Marketing Analytics program, with ongoing research in AI, search, and modern digital strategy.

He evaluates design through the lens of business impact, user experience, and how well a website performs once it goes live.