Al Dente

Standout Features:

• Striking illustration
• Inspiring color palette
• Custom typography

While developing the identity, Fabula Branding wanted to move away from the stereotypical Italian cafe design and created a sunny and modern solution that distinguished the bistro and showcased its advantages.

A laconic logo retains something distinctly Italian ("al dente") while helping customers easily identify and remember the bistro. The contrasting combination of black and yellow hues makes it visible and styled to evoke the shape and feel of Italian pasta - the cafe's specialty.

Custom hand-drawn illustrations help the brand stay rooted in Italy while it helps customers feel its atmosphere.