Coffee Vito

Standout Features:

• Cutesy logo icon
• Dynamic font combo
• Balanced layout

It’s not every day we get to see dogs and galaxies infused into coffee branding, which is why this food restaurant logo design for Coffee Vito by Brand & Digital deserves an honorable mention!

Those two visual elements don’t typically fit into the caffeine space, let alone combine into one cohesive visual language. Yet somehow, the logo designers made it work!

The logo features an adorable image of a three-eyed dog in a spacesuit. It takes up ample space in the layout, instantly catching attention.

With this fun and eccentric illustration, throwing a modern sans serif font to the brand name balanced the design. The agency paired it with a handwritten font, adding sufficient dynamics to the layout.