Standout Features:
- Straightforward design
- Lowercase letters
- Monochromatic color story
Taking a page out of modern and inclusive design, Kind and Ivy Design Studio created a simple and neat logo for Etra Beauty. Committed to being cruelty-free, sustainable, and LGBTQ+ friendly, the brand required a logo communicating inclusivity and sustainability. The result is a minimalist design using lowercase letters in a monochromatic color story.
The logo's sans-serif typography and softened corners convey approachability and softness, while its geometric and bold nature reflects a contemporary and fresh appeal. This aligns with the brand’s vision of providing vegan make-up for people of all genders and colors.
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