- Agency: Dan Rood Creative
- Client: Naismith House
- Category: Logo Design — Hospitality
- Location: Lawrence, Kansas, United States
- Project Brief: Create a refined brand identity for Naismith House, a historic University of Kansas home turned event space, honoring Dr. James Naismith’s legacy while positioning the venue for modern hospitality use.
Hospitality logo design anchored in history depends on symbolism without visual clutter. The Naismith House identity delivers that balance by pairing classic collegiate cues with a confident, adaptable monogram system.
