Proesc

Proesc, an edtech platform focused on school management, worked with Megalo Branding & Design Studio to reshape its logo around ideas of connection and growth. The symbol uses rounded, modular forms that read as an ecosystem, with multiple intelligences flowing toward a shared center.

A fresh green palette signals learning and forward movement, while soft geometry and balanced proportions keep the mark approachable. Together, these choices give the identity a clear, friendly presence that feels dependable without appearing rigid.

Based in São Paulo, Brazil, Megalo Branding & Design Studio has worked since 2008 at the intersection of strategy and design. The studio approaches branding as a tool to uncover purpose, translate complex ideas into clear visual systems, and create lasting value through identity, communication, and design.