Rewriting The Code

Standout Features:

• Women-centered
• Subtle, evocative letter shift
• Bright orange 

And last on our list of colorful logo ideas but not least is Rewriting the Code a nonprofit organization that aims to change the face of technology and give it feminine traits. Alas, the first work of art and techne (ancient Greek for skill, craftsmanship) was the beautiful Pandora - the future wife of the titan Prometheus who bestowed the fire of knowledge onto humanity.

When they approached Alfa Charlie, they needed a strategy and branding system aligned with their tenacity, empowering them to stand in their fortitude.

The agency focused on the genuine meaning of "code". It is something larger than programming, it is the message, and Rewriting the Code came to the stage to disrupt the status quo.

The wordmark shows a literal rewriting of "code" through the rotation of the "O" – a simple yet bold statement demonstrating how Rewriting the Code is making an impact. To align with the global reach of their community and inclusivity, the agency built out an extensive color palette with supporting shapes to make it more dynamic.